Photokina 2008 - WUSB Support For Digital Cameras
Introduced
September 23rd, 2008 Subscribe to WUSB
Powered by Alereon’s Worldwide WUSB Chipset Samsung Introduces NaBee
the Worldwide Wireless USB Solution for Digital Cameras
(via Press Release from Alereon - September 23, 2008) Cologne, Germany -
Samsung Techwin, a worldwide innovator in digital camera technology, and Alereon,
Inc., the Certified Wireless USB technology leader for Ultra Wideband (UWB)
WiMedia solutions, today announced NaBee, a wireless connectivity solution for
Samsung digital still cameras powered by Alereon’s AL5000 Worldwide WUSB
Chipset. Leveraging Alereon’s worldwide second generation products, the new
Samsung solution is the easiest and most convenient way to wirelessly connect a
digital camera to a PC. Samsung will be demonstrating NaBee in their booth in Hall
04.2 booth G030 at Photokina in Cologne, Germany.
“We are pleased to work with Samsung, a true worldwide leader in the consumer
electronics and digital still camera world,” said Eric Broockman, CEO of Alereon. “As
the WUSB market continues to expand, working with global leaders like Samsung, is
an important part of Alereon’s strategy in the Wireless USB space.”
Samsung’s NaBee allows for a simple, high-speed wireless communication between
a digital still camera and PC. Plug the miniature dongle into the camera USB
connector, and its matching dongle into the PC and it connects just like a standard
USB cable. NaBee will be available from all major catalog and online resellers, as
well as selected retail outlets in December 2008.
Samsung selected Alereon following rigorous examination of available Certified
Wireless USB products. Alereon was chosen based on worldwide compatibility,
performance, cost, ease of integration and expertise in the UWB and Wireless USB
space.
“As customer demand continues to grow for unique applications, we are dedicated to
differentiating our products in powerful ways,” said Seong-Young Han, Group Leader
of New Business Development at Samsung Techwin. “Samsung is a worldwide
leader in the digital camera market and continues to exemplify that leadership with
today’s Wireless USB introduction showcasing creative innovation using new high
speed wireless technology.”
Paramount to Alereon’s and Samsung’s differentiation is the ability to provide NaBee
to customers worldwide. The Alereon AL5000 Chipset family transmits and receives

WiMedia band groups one through six, which span frequencies of 3.1 to 10.6 GHz
respectively. Unlike competitive bandgroup one or bandgroup three solutions, which
may offer as little as a single channel in non-US applications, Alereon provides
consumers in Europe, Japan, Korea, China and New Zealand with as many as 19
additional channels. Manufacturers standardizing on Alereon solutions can produce
a single product or SKU that can be designed and sold worldwide with a simple
software modification to meet local regulatory requirements.
About Samsung Techwin Co. Ltd
Based on 30 years of experience in optical and
imaging technologies, Samsung Techwin has developed and released a wide range
of advanced surveillance equipment including surveillance cameras and DVRs which
utilize advanced digital signal processing ICs that are exclusive to these products.
Samsung Techwin is committed to acquiring the world’s best technology and
expanding its product portfolio. Engaged in a government R&D project - “The
Development of Intelligent Surveillance and Guard Robots” - Samsung Techwin has
actively participated in industry-wide innovation and unmanned projects. The
company plans to become a world leader in surveillance equipment and imaging
applications by pioneering various potential image analysis applications derived from
both its fundamental and applied technologies in high-performance cameras and
robots. Samsung Opto-Electronics America, Inc. is the U.S. subsidiary of Samsung
Techwin Co., Ltd. in Sungnam Kyungki-Do, Korea. Samsung is the world’s 11th
largest company. For more information, visit www.samsungtechwin.com