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A Whole New Mind & Drive


A presentation on Dan Pink's A Whole New Mind and Drive given to students at the University of Nebraska-Lincoln Raikes School of Computer Science and Management.

A presentation on Dan Pink's A Whole New Mind and Drive given to students at the University of Nebraska-Lincoln Raikes School of Computer Science and Management.

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  • Switch Gears


  • 1. A Whole New MindDrive!By Dan Pink
    Nate Lowry
    March 4, 2010
  • 2. A Whole New MindMoving from the Information Age to the Conceptual Age
  • 3. A Tale of Two Brains
  • 4. Responses
    Functional MRI (fMRI)
    Pictures of facial expressions
    Right brain “reads” faces
    Indoor/Outdoor distinction
  • 5. Language
    Arabic and Hebrew – Right Brain
    Written Right-to-Left
    Often only in consonants
    Fill in the vowels
    “stmp n thbg”
    “stomp on the bug”
    “stamp in the bag”
  • 6. Balance Is Key
    Left only
    Spock Like
    No Emotion
    Right only
    Nothing really works
  • 7. Knowledge Workers
    Learning in school
    Not physical strength or manual skill
    Excel in Left-brain skills
    No longer enough
    Need Right-brain skills to get ahead
  • 8. Reasons For Change
    Walmart, choosing a trash can
    Estimated $136b in wages offshored by 2015
    Beep BeepBoop Beep Boop
  • 9. Changes
  • 10. Changes
  • 11. Changes
  • 12. Changes
  • 13. What do we do?
    High Concept
    Create artistic and motional beauty
    Detect patterns and opportunities
    Craft a satisfying narrative
    Combine seemingly unrelated ideas into a novel invention
    High Touch
    Ability to empathize
    Understand the subtleties of human interaction
    Find Joy in one’s self and elicit it in others
    Stretch beyond the quotidian
    In pursuit of purpose and meaning
    EQ – Emotional Quotient
  • 14. Six Apptitudes
  • 15. Design
    Jeffery S. Raikes School of Computer Science and Management
    Jeffery S. Raikes School of Computer Science and Management
    Jeffery S. Raikes School of Computer Science and Management
    Courier New
    Times New Roman
    Answers: 1-b, 2-c, 3-a
  • 16. Design - Tips
    Keep a design notebook
    Write down or draw good designs you see
    Figure out why they are good
    Do the same for bad designs
  • 17. Story
    Remember the test with pictures earlier?
    Remember how many $$$ will be lost to Asia?
    Stories are patterns of logical experiences
  • 18. Story - Books, Storybooks
    Read Robert McKee’s book
    Story: Substance, Structure, Style, and The Principles of Screenwriting
    Read Scott McCloud’s book
    Understanding Comics: The Invisible Art
  • 19. For You To Do
    Write a Mini-Saga
    50 words
    No more
    No less
  • 20. Symphony
  • 21. Symphony - Negative Space
  • 22. Symphony – More Negative Space
  • 23. Symphony - Listening
    Listen to great symphonies
    Met Einstein at a party
    Didn’t know about music
    Works from Bing Crosby to Mozart
    Did you start learning maths with calculus?
    Start with “easy” things, even songs
    Work toward more complex pieces
  • 24. For You To Do
    Don’t think of the logical thing you are drawing
    See the lines, shapes, connections
  • 25. Empathy
    Put yourself in someone else’s shoes
  • 26. Play
    Video games
    America’s Army
  • 27. Play - Humor
    Mr. Smith: “Hey, are you using your lawn mower this afternoon?”
    Mr. Jones: “Uh, yes I am”
    Mr. Smith:
    “Oh well, can I borrow it when you’re done?”
    “Great. Then you won’t be using your golf clubs. Can I borrow them?”
    “Oops!” as he steps on a rake that nearly hits him in the face
    “The birds are always eating my grass seed.”
  • 28. Play - Humor
    Laughter Clubs
    Cartoon Caption Game
  • 29. Meaning
    Read Victor Frankl’s
    Man’s Search for Meaning
    Distract the left brain
  • 30. Recap
    Does it satisfy nonmaterial desires?
    Can someone overseas do it cheaper?
    Can a computer do it faster?
  • 31. Recap
  • 32. Drive!The Surprising Truth About What Motivates Us
  • 33. Three Kinds of Drive
    Rewards & Punishments
    “The performance of the task provided intrinsic reward”
  • 34. Open Source Example
    Example of Motivation 3.0
    Unpaid workers
    Many traditional companies’ IT infrastructure
    Wikipedia vs. Encarta
  • 35. Human Behavior
    Tough to explain
    Economics example
    $10 split
    Clarinet practice example
    No $$$ (Motivation 2.0)
    No mate (Motivation 1.0)
    Why do people take lower-paying jobs?
    Office Space
  • 36. Vocation Vacations
    Pay to work at another job
    Running a bike shop
    Animal shelter
    “Sound Guy”
  • 37. Monitoring
    Don’t people need to be monitored to work?
    18M “non-employer businesses” in America
    No paid employees
    No one to manage or motivate
  • 38. Carrots & Sticks
    People need baseline rewards
    Need to pay the bills
    Less anxiety
    What about this type of motivation?
    Motivation 2.0
  • 39. Tom Sawyer
    Whitewash that fence!
    Work -> Fun
    Taxi driver vs. road-trip
    Fun -> Work
  • 40. Negative Effects
    If-Then Rewards
    “If you do this, then I’ll give you that”
    Actually lowers interest and motivation
  • 41. Creativity – Candle Problem
  • 42. Ethical Effects
    Pay-per-job or Pay-per-hour
    Over-charging hours
    Cheating customers
    Increased risk-taking
  • 43. Other Problems With Rewards
    It can become an addiction
    The imply that the task is boring, undesirable
    Think about how casinos use them
    Cheap food, comps
    People work to the reward, no further
  • 44. The Seven Deadly Flaws
    They can extinguish intrinsic motivation
    They can diminish performance
    They can crush creativity
    They can crown out good behavior
    They can encourage cheating, shortcuts, and unethical behavior
    They can become addictive
    They can foster short-term thinking.
  • 45. …But
    Sometimes they do work
    Very simple tasks
    Racing down an obvious path
    Tasks with “even rudimentary cognitive skill”
    Rewards hurt performance
  • 46. When You Have To Use Carrots
    Offer a rational for why the task is necessary
    Acknowledge that the task is boring
    Allow people to complete the task their own way
  • 47. Using The Right Carrots
    After the task is complete
    “Now, that” Vs. “If, then”
    Use nontangible rewards
    Provide useful information and feedback
    People want to know how they are doing
  • 48. Type I – Type X
  • 49. Type I – Type X
  • 50. Distinctions
    Type I behavior is made, not born
    Type I’s almost always outperform Type X’s
    Type I’s don’t ignore money and recognition
    Type I behavior is a renewable resource
    Type I = The Sun, burns
    Type 2 = Coal, burns out
    Type I behavior promotes greater physical and mental well-being
  • 51. The Three Elements
  • 52. Autonomy
    Human Nature
    The Four Essentials
    Tasks – Google’s 20% time
    Time – When’s your best time to work?
    Technique – Zappos interview $2k to leave
    Team – Who do you want to work with?
  • 53. Mastery
    Use Goldilocks Tasks
    Not too tough
    Not too easy
    Three Laws
    Mindset – Set goals for learning, not performance
    Use setbacks as guideposts
    Pain – Work, work, work, Including the mundane
    Asymptote – You never actually “master” anything
  • 54. Flow
    Define it?
  • 55. Purpose
    TOMS Shoes
    Employee budgets for charitable giving
  • 56. Recap
    What Science Knows != What Business Does
    Carrot & Stick Doesn’t Work
    Encourage Type I Behavior
  • 57. Activity Time
  • 58. Online Assesment
    Well actually…
  • 59. Activity
    Summarize your life in one sentence
    Samples (9th Graders)
    She changed the way kids feel about going to the doctors and dentist.
    He made the NFL and gave money for children’s athletics throughout the USA.
    His life was lived to the fullest and he had no regrets.
    Her behind-the-scenes management made the shows the best Broadway has ever seen.
    He saved lives every day with a scalpel.
    She changed the world in subtle ways.
    Samples (Grownups)
    Abraham Lincoln – He preserved the union and freed the slaves
    FDR – He lifted us out of a great depression and helped us win a world war
  • 60. Activity
    Make your own cheesy motivational poster
  • 61. Activity
    Get a notecard
    Front: What gets you up in the morning?
    Back: What keeps you up at night?
  • 62. Thanks