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A Whole New Mind & Drive
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A Whole New Mind & Drive


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A presentation on Dan Pink's A Whole New Mind and Drive given to students at the University of Nebraska-Lincoln Raikes School of Computer Science and Management.

A presentation on Dan Pink's A Whole New Mind and Drive given to students at the University of Nebraska-Lincoln Raikes School of Computer Science and Management.

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  • Switch Gears
  • Transcript

    • 1. A Whole New MindDrive!By Dan Pink
      Nate Lowry
      March 4, 2010
    • 2. A Whole New MindMoving from the Information Age to the Conceptual Age
    • 3. A Tale of Two Brains
    • 4. Responses
      Functional MRI (fMRI)
      Pictures of facial expressions
      Right brain “reads” faces
      Indoor/Outdoor distinction
    • 5. Language
      Arabic and Hebrew – Right Brain
      Written Right-to-Left
      Often only in consonants
      Fill in the vowels
      “stmp n thbg”
      “stomp on the bug”
      “stamp in the bag”
    • 6. Balance Is Key
      Left only
      Spock Like
      No Emotion
      Right only
      Nothing really works
    • 7. Knowledge Workers
      Learning in school
      Not physical strength or manual skill
      Excel in Left-brain skills
      No longer enough
      Need Right-brain skills to get ahead
    • 8. Reasons For Change
      Walmart, choosing a trash can
      Estimated $136b in wages offshored by 2015
      Beep BeepBoop Beep Boop
    • 9. Changes
    • 10. Changes
    • 11. Changes
    • 12. Changes
    • 13. What do we do?
      High Concept
      Create artistic and motional beauty
      Detect patterns and opportunities
      Craft a satisfying narrative
      Combine seemingly unrelated ideas into a novel invention
      High Touch
      Ability to empathize
      Understand the subtleties of human interaction
      Find Joy in one’s self and elicit it in others
      Stretch beyond the quotidian
      In pursuit of purpose and meaning
      EQ – Emotional Quotient
    • 14. Six Apptitudes
    • 15. Design
      Jeffery S. Raikes School of Computer Science and Management
      Jeffery S. Raikes School of Computer Science and Management
      Jeffery S. Raikes School of Computer Science and Management
      Courier New
      Times New Roman
      Answers: 1-b, 2-c, 3-a
    • 16. Design - Tips
      Keep a design notebook
      Write down or draw good designs you see
      Figure out why they are good
      Do the same for bad designs
    • 17. Story
      Remember the test with pictures earlier?
      Remember how many $$$ will be lost to Asia?
      Stories are patterns of logical experiences
    • 18. Story - Books, Storybooks
      Read Robert McKee’s book
      Story: Substance, Structure, Style, and The Principles of Screenwriting
      Read Scott McCloud’s book
      Understanding Comics: The Invisible Art
    • 19. For You To Do
      Write a Mini-Saga
      50 words
      No more
      No less
    • 20. Symphony
    • 21. Symphony - Negative Space
    • 22. Symphony – More Negative Space
    • 23. Symphony - Listening
      Listen to great symphonies
      Met Einstein at a party
      Didn’t know about music
      Works from Bing Crosby to Mozart
      Did you start learning maths with calculus?
      Start with “easy” things, even songs
      Work toward more complex pieces
    • 24. For You To Do
      Don’t think of the logical thing you are drawing
      See the lines, shapes, connections
    • 25. Empathy
      Put yourself in someone else’s shoes
    • 26. Play
      Video games
      America’s Army
    • 27. Play - Humor
      Mr. Smith: “Hey, are you using your lawn mower this afternoon?”
      Mr. Jones: “Uh, yes I am”
      Mr. Smith:
      “Oh well, can I borrow it when you’re done?”
      “Great. Then you won’t be using your golf clubs. Can I borrow them?”
      “Oops!” as he steps on a rake that nearly hits him in the face
      “The birds are always eating my grass seed.”
    • 28. Play - Humor
      Laughter Clubs
      Cartoon Caption Game
    • 29. Meaning
      Read Victor Frankl’s
      Man’s Search for Meaning
      Distract the left brain
    • 30. Recap
      Does it satisfy nonmaterial desires?
      Can someone overseas do it cheaper?
      Can a computer do it faster?
    • 31. Recap
    • 32. Drive!The Surprising Truth About What Motivates Us
    • 33. Three Kinds of Drive
      Rewards & Punishments
      “The performance of the task provided intrinsic reward”
    • 34. Open Source Example
      Example of Motivation 3.0
      Unpaid workers
      Many traditional companies’ IT infrastructure
      Wikipedia vs. Encarta
    • 35. Human Behavior
      Tough to explain
      Economics example
      $10 split
      Clarinet practice example
      No $$$ (Motivation 2.0)
      No mate (Motivation 1.0)
      Why do people take lower-paying jobs?
      Office Space
    • 36. Vocation Vacations
      Pay to work at another job
      Running a bike shop
      Animal shelter
      “Sound Guy”
    • 37. Monitoring
      Don’t people need to be monitored to work?
      18M “non-employer businesses” in America
      No paid employees
      No one to manage or motivate
    • 38. Carrots & Sticks
      People need baseline rewards
      Need to pay the bills
      Less anxiety
      What about this type of motivation?
      Motivation 2.0
    • 39. Tom Sawyer
      Whitewash that fence!
      Work -> Fun
      Taxi driver vs. road-trip
      Fun -> Work
    • 40. Negative Effects
      If-Then Rewards
      “If you do this, then I’ll give you that”
      Actually lowers interest and motivation
    • 41. Creativity – Candle Problem
    • 42. Ethical Effects
      Pay-per-job or Pay-per-hour
      Over-charging hours
      Cheating customers
      Increased risk-taking
    • 43. Other Problems With Rewards
      It can become an addiction
      The imply that the task is boring, undesirable
      Think about how casinos use them
      Cheap food, comps
      People work to the reward, no further
    • 44. The Seven Deadly Flaws
      They can extinguish intrinsic motivation
      They can diminish performance
      They can crush creativity
      They can crown out good behavior
      They can encourage cheating, shortcuts, and unethical behavior
      They can become addictive
      They can foster short-term thinking.
    • 45. …But
      Sometimes they do work
      Very simple tasks
      Racing down an obvious path
      Tasks with “even rudimentary cognitive skill”
      Rewards hurt performance
    • 46. When You Have To Use Carrots
      Offer a rational for why the task is necessary
      Acknowledge that the task is boring
      Allow people to complete the task their own way
    • 47. Using The Right Carrots
      After the task is complete
      “Now, that” Vs. “If, then”
      Use nontangible rewards
      Provide useful information and feedback
      People want to know how they are doing
    • 48. Type I – Type X
    • 49. Type I – Type X
    • 50. Distinctions
      Type I behavior is made, not born
      Type I’s almost always outperform Type X’s
      Type I’s don’t ignore money and recognition
      Type I behavior is a renewable resource
      Type I = The Sun, burns
      Type 2 = Coal, burns out
      Type I behavior promotes greater physical and mental well-being
    • 51. The Three Elements
    • 52. Autonomy
      Human Nature
      The Four Essentials
      Tasks – Google’s 20% time
      Time – When’s your best time to work?
      Technique – Zappos interview $2k to leave
      Team – Who do you want to work with?
    • 53. Mastery
      Use Goldilocks Tasks
      Not too tough
      Not too easy
      Three Laws
      Mindset – Set goals for learning, not performance
      Use setbacks as guideposts
      Pain – Work, work, work, Including the mundane
      Asymptote – You never actually “master” anything
    • 54. Flow
      Define it?
    • 55. Purpose
      TOMS Shoes
      Employee budgets for charitable giving
    • 56. Recap
      What Science Knows != What Business Does
      Carrot & Stick Doesn’t Work
      Encourage Type I Behavior
    • 57. Activity Time
    • 58. Online Assesment
      Well actually…
    • 59. Activity
      Summarize your life in one sentence
      Samples (9th Graders)
      She changed the way kids feel about going to the doctors and dentist.
      He made the NFL and gave money for children’s athletics throughout the USA.
      His life was lived to the fullest and he had no regrets.
      Her behind-the-scenes management made the shows the best Broadway has ever seen.
      He saved lives every day with a scalpel.
      She changed the world in subtle ways.
      Samples (Grownups)
      Abraham Lincoln – He preserved the union and freed the slaves
      FDR – He lifted us out of a great depression and helped us win a world war
    • 60. Activity
      Make your own cheesy motivational poster
    • 61. Activity
      Get a notecard
      Front: What gets you up in the morning?
      Back: What keeps you up at night?
    • 62. Thanks