A Whole New Mind & Drive

A Whole New MindDrive!By Dan Pink
Nate Lowry
March 4, 2010

A Whole New MindMoving from the Information Age to the Conceptual Age

A Tale of Two Brains

Responses
Functional MRI (fMRI)
Pictures of facial expressions
Matching
Right brain “reads” faces
Indoor/Outdoor distinction

Language
Arabic and Hebrew – Right Brain
Written Right-to-Left
Often only in consonants
Fill in the vowels
“stmp n thbg”
“stomp on the bug”
“stamp in the bag”

Balance Is Key
Left only
Spock Like
Chilly
No Emotion
Right only
Weepy
Hysterical
Nothing really works

Knowledge Workers
You
Learning in school
Not physical strength or manual skill
Excel in Left-brain skills
No longer enough
Need Right-brain skills to get ahead

Reasons For Change
Abundance
Walmart, choosing a trash can
Asia
Estimated $136b in wages offshored by 2015
Automation
Robots.
Beep BeepBoop Beep Boop

Changes

What do we do?
Master
High Concept
Create artistic and motional beauty
Detect patterns and opportunities
Craft a satisfying narrative
Combine seemingly unrelated ideas into a novel invention
High Touch
Ability to empathize
Understand the subtleties of human interaction
Find Joy in one’s self and elicit it in others
Stretch beyond the quotidian
In pursuit of purpose and meaning
EQ – Emotional Quotient

Six Apptitudes

Design
Jeffery S. Raikes School of Computer Science and Management
Courier New
Times New Roman
Arial
Answers: 1-b, 2-c, 3-a

Design - Tips
Keep a design notebook
Write down or draw good designs you see
Figure out why they are good
Do the same for bad designs

Story
Remember the test with pictures earlier?
Story
Remember how many $$$ will be lost to Asia?
Fact
Stories are patterns of logical experiences

Story - Books, Storybooks
Read Robert McKee’s book
Story: Substance, Structure, Style, and The Principles of Screenwriting
Read Scott McCloud’s book
Understanding Comics: The Invisible Art

For You To Do
Write a Mini-Saga
50 words
No more
No less

Symphony

Symphony - Negative Space

Symphony – More Negative Space

Symphony - Listening
Listen to great symphonies
Met Einstein at a party
Didn’t know about music
Works from Bing Crosby to Mozart
Did you start learning maths with calculus?
Start with “easy” things, even songs
Work toward more complex pieces

For You To Do
Draw!
Don’t think of the logical thing you are drawing
See the lines, shapes, connections

Empathy
Put yourself in someone else’s shoes
Smile!

Play
Video games
America’s Army

Play - Humor
Mr. Smith: “Hey, are you using your lawn mower this afternoon?”
Mr. Jones: “Uh, yes I am”
Mr. Smith:
“Oh well, can I borrow it when you’re done?”
“Great. Then you won’t be using your golf clubs. Can I borrow them?”
“Oops!” as he steps on a rake that nearly hits him in the face
“The birds are always eating my grass seed.”

Play - Humor
Laughter Clubs
Cartoon Caption Game

Meaning
Read Victor Frankl’s
Man’s Search for Meaning
Labyrinths
Distract the left brain

Recap
Abundance
Does it satisfy nonmaterial desires?
Asia
Can someone overseas do it cheaper?
Automation
Can a computer do it faster?

Drive!The Surprising Truth About What Motivates Us

Three Kinds of Drive
Biological
Food
Water
Sex
Rewards & Punishments
Carrot
Stick
“The performance of the task provided intrinsic reward”

Open Source Example
Example of Motivation 3.0
Unpaid workers
Many traditional companies’ IT infrastructure
Linux
Wikipedia vs. Encarta

Human Behavior
Tough to explain
Economics example
$10 split
Clarinet practice example
No $$$ (Motivation 2.0)
No mate (Motivation 1.0)
Why do people take lower-paying jobs?
Office Space

Vocation Vacations
Pay to work at another job
Chef
Running a bike shop
Animal shelter
“Sound Guy”
Carpenter

Monitoring
Don’t people need to be monitored to work?
NO!
18M “non-employer businesses” in America
No paid employees
No one to manage or motivate

Carrots & Sticks
People need baseline rewards
Need to pay the bills
Less anxiety
What about this type of motivation?
Motivation 2.0

Tom Sawyer
Whitewash that fence!
Work -> Fun
Taxi driver vs. road-trip
Fun -> Work

Negative Effects
If-Then Rewards
“If you do this, then I’ll give you that”
Actually lowers interest and motivation

Creativity – Candle Problem

Ethical Effects
Pay-per-job or Pay-per-hour
Over-charging hours
Cheating customers
Increased risk-taking

Other Problems With Rewards
It can become an addiction
The imply that the task is boring, undesirable
Think about how casinos use them
Cheap food, comps
People work to the reward, no further

The Seven Deadly Flaws
They can extinguish intrinsic motivation
They can diminish performance
They can crush creativity
They can crown out good behavior
They can encourage cheating, shortcuts, and unethical behavior
They can become addictive
They can foster short-term thinking.

…But
Sometimes they do work
Very simple tasks
Racing down an obvious path
Tasks with “even rudimentary cognitive skill”
Rewards hurt performance
Vs.

When You Have To Use Carrots
Offer a rational for why the task is necessary
Acknowledge that the task is boring
Allow people to complete the task their own way

Using The Right Carrots
Unexpected
After the task is complete
“Now, that” Vs. “If, then”
Use nontangible rewards
Provide useful information and feedback
People want to know how they are doing

Type I – Type X

Distinctions
Type I behavior is made, not born
Type I’s almost always outperform Type X’s
Type I’s don’t ignore money and recognition
Type I behavior is a renewable resource
Type I = The Sun, burns
Type 2 = Coal, burns out
Type I behavior promotes greater physical and mental well-being

The Three Elements
Autonomy
Mastery
Purpose

Autonomy
Human Nature
Children
The Four Essentials
Tasks – Google’s 20% time
Time – When’s your best time to work?
Technique – Zappos interview $2k to leave
Team – Who do you want to work with?

Mastery
Use Goldilocks Tasks
Not too tough
Not too easy
Three Laws
Mindset – Set goals for learning, not performance
Use setbacks as guideposts
Pain – Work, work, work, Including the mundane
Asymptote – You never actually “master” anything

Flow
Define it?

Purpose
TOMS Shoes
Employee budgets for charitable giving

Recap
Motivation
What Science Knows != What Business Does
Carrot & Stick Doesn’t Work
Encourage Type I Behavior
Autonomy
Mastery
Purpose

Activity Time

Online Assesment
Well actually…

Activity
Summarize your life in one sentence
Samples (9th Graders)
She changed the way kids feel about going to the doctors and dentist.
He made the NFL and gave money for children’s athletics throughout the USA.
His life was lived to the fullest and he had no regrets.
Her behind-the-scenes management made the shows the best Broadway has ever seen.
He saved lives every day with a scalpel.
She changed the world in subtle ways.
Samples (Grownups)
Abraham Lincoln – He preserved the union and freed the slaves
FDR – He lifted us out of a great depression and helped us win a world war

Activity
Make your own cheesy motivational poster
http://wigflip.com/automotivator/

Activity
Get a notecard
Front: What gets you up in the morning?
Back: What keeps you up at night?

Thanks

A Whole New Mind & Drive

by nate.lowry on Mar 05, 2010

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