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A Whole New MindDrive!By Dan Pink<br />Nate Lowry<br />March 4, 2010<br />
A Whole New MindMoving from the Information Age to the Conceptual Age<br />
A Tale of Two Brains<br />
Responses<br />Functional MRI (fMRI)<br />Pictures of facial expressions<br />Matching<br />Right brain “reads” faces<br /...
Language<br />Arabic and Hebrew – Right Brain<br />Written Right-to-Left<br />Often only in consonants<br />Fill in the vo...
Balance Is Key<br />Left only<br />Spock Like<br />Chilly<br />No Emotion<br />Right only<br />Weepy<br />Hysterical<br />...
Knowledge Workers<br />You<br />Learning in school<br />Not physical strength or manual skill<br />Excel in Left-brain ski...
Reasons For Change<br />Abundance<br />Walmart, choosing a trash can<br />Asia<br />Estimated $136b in wages offshored by ...
Changes<br />
Changes<br />
Changes<br />
Changes<br />
What do we do?<br />Master<br />High Concept<br />Create artistic and motional beauty<br />Detect patterns and opportuniti...
Six Apptitudes<br />
Design<br />Jeffery S. Raikes School of Computer Science and Management<br />Jeffery S. Raikes School of Computer Science ...
Design - Tips<br />Keep a design notebook<br />Write down or draw good designs you see<br />Figure out why they are good<b...
Story<br />Remember the test with pictures earlier?<br />Story<br />Remember how many $$$ will be lost to Asia?<br />Fact<...
Story - Books, Storybooks<br />Read Robert McKee’s book <br />Story: Substance, Structure, Style, and The Principles of Sc...
For You To Do<br />Write a Mini-Saga<br />50 words<br />No more<br />No less<br />
Symphony<br />
Symphony - Negative Space<br />
Symphony – More Negative Space<br />
Symphony - Listening<br />Listen to great symphonies<br />Met Einstein at a party<br />Didn’t know about music<br />Works ...
For You To Do<br />Draw!<br />Don’t think of the logical thing you are drawing<br />See the lines, shapes, connections<br />
Empathy<br />Put yourself in someone else’s shoes<br />Smile!<br />
Play<br />Video games<br />America’s Army<br />
Play - Humor<br />Mr. Smith: “Hey, are you using your lawn mower this afternoon?”<br />Mr. Jones: “Uh, yes I am”<br />Mr. ...
Play - Humor<br />Laughter Clubs<br />Cartoon Caption Game<br />
Meaning<br />Read Victor Frankl’s<br />Man’s Search for Meaning<br />Labyrinths<br />Distract the left brain<br />
Recap<br />Abundance<br />Does it satisfy nonmaterial desires?<br />Asia<br />Can someone overseas do it cheaper?<br />Aut...
Recap<br />
Drive!The Surprising Truth About What Motivates Us<br />
Three Kinds of Drive<br />Biological<br />Food<br />Water<br />Sex<br />Rewards & Punishments<br />Carrot<br />Stick<br />...
Open Source Example<br />Example of Motivation 3.0<br />Unpaid workers<br />Many traditional companies’ IT infrastructure<...
Human Behavior<br />Tough to explain<br />Economics example<br />$10 split<br />Clarinet practice example<br />No $$$ (Mot...
Vocation Vacations<br />Pay to work at another job<br />Chef<br />Running a bike shop<br />Animal shelter<br />“Sound Guy”...
Monitoring<br />Don’t people need to be monitored to work?<br />NO!<br />18M “non-employer businesses” in America<br />No ...
Carrots & Sticks<br />People need baseline rewards<br />Need to pay the bills<br />Less anxiety<br />What about this type ...
Tom Sawyer<br />Whitewash that fence!<br />Work -> Fun<br />Taxi driver vs. road-trip<br />Fun -> Work<br />
Negative Effects<br />If-Then Rewards<br />“If you do this, then I’ll give you that”<br />Actually lowers interest and mot...
Creativity – Candle Problem<br />
Ethical Effects<br />Pay-per-job or Pay-per-hour<br />Over-charging hours<br />Cheating customers<br />Increased risk-taki...
Other Problems With Rewards<br />It can become an addiction<br />The imply that the task is boring, undesirable<br />Think...
The Seven Deadly Flaws<br />They can extinguish intrinsic motivation<br />They can diminish performance<br />They can crus...
…But<br />Sometimes they do work<br />Very simple tasks<br />Racing down an obvious path<br />Tasks with “even rudimentary...
When You Have To Use Carrots<br />Offer a rational for why the task is necessary<br />Acknowledge that the task is boring<...
Using The Right Carrots<br />Unexpected<br />After the task is complete<br />“Now, that” Vs. “If, then”<br />Use nontangib...
Type I – Type X<br />
Type I – Type X<br />
Distinctions<br />Type I behavior is made, not born<br />Type I’s almost always outperform Type X’s<br />Type I’s don’t ig...
The Three Elements<br />Autonomy<br />Mastery<br />Purpose<br />
Autonomy<br />Human Nature<br />Children<br />The Four Essentials<br />Tasks – Google’s 20% time<br />Time – When’s your b...
Mastery<br />Use Goldilocks Tasks<br />Not too tough<br />Not too easy<br />Three Laws<br />Mindset – Set goals for learni...
Flow<br />Define it?<br />
Purpose<br />TOMS Shoes<br />Employee budgets for charitable giving<br />
Recap<br />Motivation<br />What Science Knows != What Business Does<br />Carrot & Stick Doesn’t Work<br />Encourage Type I...
Activity Time<br />
Online Assesment<br />Well actually…<br />
Activity<br />Summarize your life in one sentence<br />Samples (9th Graders)<br />She changed the way kids feel about goin...
Activity<br />Make your own cheesy motivational poster<br />http://wigflip.com/automotivator/<br />
Activity<br />Get a notecard<br />Front: What gets you up in the morning?<br />Back: What keeps you up at night?<br />
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A Whole New Mind & Drive

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A presentation on Dan Pink's A Whole New Mind and Drive given to students at the University of Nebraska-Lincoln Raikes School of Computer Science and Management.

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  • Transcript of "A Whole New Mind & Drive"

    1. 1. A Whole New MindDrive!By Dan Pink<br />Nate Lowry<br />March 4, 2010<br />
    2. 2. A Whole New MindMoving from the Information Age to the Conceptual Age<br />
    3. 3. A Tale of Two Brains<br />
    4. 4. Responses<br />Functional MRI (fMRI)<br />Pictures of facial expressions<br />Matching<br />Right brain “reads” faces<br />Indoor/Outdoor distinction<br />
    5. 5. Language<br />Arabic and Hebrew – Right Brain<br />Written Right-to-Left<br />Often only in consonants<br />Fill in the vowels<br />“stmp n thbg”<br />“stomp on the bug”<br />“stamp in the bag”<br />
    6. 6. Balance Is Key<br />Left only<br />Spock Like<br />Chilly<br />No Emotion<br />Right only<br />Weepy<br />Hysterical<br />Nothing really works<br />
    7. 7. Knowledge Workers<br />You<br />Learning in school<br />Not physical strength or manual skill<br />Excel in Left-brain skills<br />No longer enough<br />Need Right-brain skills to get ahead<br />
    8. 8. Reasons For Change<br />Abundance<br />Walmart, choosing a trash can<br />Asia<br />Estimated $136b in wages offshored by 2015<br />Automation<br />Robots.<br />Beep BeepBoop Beep Boop<br />
    9. 9. Changes<br />
    10. 10. Changes<br />
    11. 11. Changes<br />
    12. 12. Changes<br />
    13. 13. What do we do?<br />Master<br />High Concept<br />Create artistic and motional beauty<br />Detect patterns and opportunities<br />Craft a satisfying narrative<br />Combine seemingly unrelated ideas into a novel invention<br />High Touch<br />Ability to empathize<br />Understand the subtleties of human interaction<br />Find Joy in one’s self and elicit it in others<br />Stretch beyond the quotidian<br />In pursuit of purpose and meaning<br />EQ – Emotional Quotient<br />
    14. 14. Six Apptitudes<br />
    15. 15. Design<br />Jeffery S. Raikes School of Computer Science and Management<br />Jeffery S. Raikes School of Computer Science and Management<br />Jeffery S. Raikes School of Computer Science and Management<br />Courier New<br />Times New Roman<br />Arial<br />Answers: 1-b, 2-c, 3-a<br />
    16. 16. Design - Tips<br />Keep a design notebook<br />Write down or draw good designs you see<br />Figure out why they are good<br />Do the same for bad designs<br />
    17. 17. Story<br />Remember the test with pictures earlier?<br />Story<br />Remember how many $$$ will be lost to Asia?<br />Fact<br />Stories are patterns of logical experiences<br />
    18. 18. Story - Books, Storybooks<br />Read Robert McKee’s book <br />Story: Substance, Structure, Style, and The Principles of Screenwriting<br />Read Scott McCloud’s book <br />Understanding Comics: The Invisible Art<br />
    19. 19. For You To Do<br />Write a Mini-Saga<br />50 words<br />No more<br />No less<br />
    20. 20. Symphony<br />
    21. 21. Symphony - Negative Space<br />
    22. 22. Symphony – More Negative Space<br />
    23. 23. Symphony - Listening<br />Listen to great symphonies<br />Met Einstein at a party<br />Didn’t know about music<br />Works from Bing Crosby to Mozart<br />Did you start learning maths with calculus?<br />Start with “easy” things, even songs<br />Work toward more complex pieces<br />
    24. 24. For You To Do<br />Draw!<br />Don’t think of the logical thing you are drawing<br />See the lines, shapes, connections<br />
    25. 25. Empathy<br />Put yourself in someone else’s shoes<br />Smile!<br />
    26. 26. Play<br />Video games<br />America’s Army<br />
    27. 27. Play - Humor<br />Mr. Smith: “Hey, are you using your lawn mower this afternoon?”<br />Mr. Jones: “Uh, yes I am”<br />Mr. Smith:<br />“Oh well, can I borrow it when you’re done?”<br />“Great. Then you won’t be using your golf clubs. Can I borrow them?”<br />“Oops!” as he steps on a rake that nearly hits him in the face<br />“The birds are always eating my grass seed.”<br />
    28. 28. Play - Humor<br />Laughter Clubs<br />Cartoon Caption Game<br />
    29. 29. Meaning<br />Read Victor Frankl’s<br />Man’s Search for Meaning<br />Labyrinths<br />Distract the left brain<br />
    30. 30. Recap<br />Abundance<br />Does it satisfy nonmaterial desires?<br />Asia<br />Can someone overseas do it cheaper?<br />Automation<br />Can a computer do it faster?<br />
    31. 31. Recap<br />
    32. 32. Drive!The Surprising Truth About What Motivates Us<br />
    33. 33. Three Kinds of Drive<br />Biological<br />Food<br />Water<br />Sex<br />Rewards & Punishments<br />Carrot<br />Stick<br />“The performance of the task provided intrinsic reward”<br />
    34. 34. Open Source Example<br />Example of Motivation 3.0<br />Unpaid workers<br />Many traditional companies’ IT infrastructure<br />Linux<br />Wikipedia vs. Encarta<br />
    35. 35. Human Behavior<br />Tough to explain<br />Economics example<br />$10 split<br />Clarinet practice example<br />No $$$ (Motivation 2.0)<br />No mate (Motivation 1.0)<br />Why do people take lower-paying jobs?<br />Office Space<br />
    36. 36. Vocation Vacations<br />Pay to work at another job<br />Chef<br />Running a bike shop<br />Animal shelter<br />“Sound Guy”<br />Carpenter<br />
    37. 37. Monitoring<br />Don’t people need to be monitored to work?<br />NO!<br />18M “non-employer businesses” in America<br />No paid employees<br />No one to manage or motivate<br />
    38. 38. Carrots & Sticks<br />People need baseline rewards<br />Need to pay the bills<br />Less anxiety<br />What about this type of motivation?<br />Motivation 2.0<br />
    39. 39. Tom Sawyer<br />Whitewash that fence!<br />Work -> Fun<br />Taxi driver vs. road-trip<br />Fun -> Work<br />
    40. 40. Negative Effects<br />If-Then Rewards<br />“If you do this, then I’ll give you that”<br />Actually lowers interest and motivation<br />
    41. 41. Creativity – Candle Problem<br />
    42. 42. Ethical Effects<br />Pay-per-job or Pay-per-hour<br />Over-charging hours<br />Cheating customers<br />Increased risk-taking<br />
    43. 43. Other Problems With Rewards<br />It can become an addiction<br />The imply that the task is boring, undesirable<br />Think about how casinos use them<br />Cheap food, comps<br />People work to the reward, no further<br />
    44. 44. The Seven Deadly Flaws<br />They can extinguish intrinsic motivation<br />They can diminish performance<br />They can crush creativity<br />They can crown out good behavior<br />They can encourage cheating, shortcuts, and unethical behavior<br />They can become addictive<br />They can foster short-term thinking.<br />
    45. 45. …But<br />Sometimes they do work<br />Very simple tasks<br />Racing down an obvious path<br />Tasks with “even rudimentary cognitive skill”<br />Rewards hurt performance<br />Vs.<br />
    46. 46. When You Have To Use Carrots<br />Offer a rational for why the task is necessary<br />Acknowledge that the task is boring<br />Allow people to complete the task their own way<br />
    47. 47. Using The Right Carrots<br />Unexpected<br />After the task is complete<br />“Now, that” Vs. “If, then”<br />Use nontangible rewards<br />Provide useful information and feedback<br />People want to know how they are doing<br />
    48. 48. Type I – Type X<br />
    49. 49. Type I – Type X<br />
    50. 50. Distinctions<br />Type I behavior is made, not born<br />Type I’s almost always outperform Type X’s<br />Type I’s don’t ignore money and recognition<br />Type I behavior is a renewable resource<br />Type I = The Sun, burns<br />Type 2 = Coal, burns out<br />Type I behavior promotes greater physical and mental well-being<br />
    51. 51. The Three Elements<br />Autonomy<br />Mastery<br />Purpose<br />
    52. 52. Autonomy<br />Human Nature<br />Children<br />The Four Essentials<br />Tasks – Google’s 20% time<br />Time – When’s your best time to work?<br />Technique – Zappos interview $2k to leave<br />Team – Who do you want to work with?<br />
    53. 53. Mastery<br />Use Goldilocks Tasks<br />Not too tough<br />Not too easy<br />Three Laws<br />Mindset – Set goals for learning, not performance<br />Use setbacks as guideposts<br />Pain – Work, work, work, Including the mundane<br />Asymptote – You never actually “master” anything<br />
    54. 54. Flow<br />Define it?<br />
    55. 55. Purpose<br />TOMS Shoes<br />Employee budgets for charitable giving<br />
    56. 56. Recap<br />Motivation<br />What Science Knows != What Business Does<br />Carrot & Stick Doesn’t Work<br />Encourage Type I Behavior<br />Autonomy<br />Mastery<br />Purpose<br />
    57. 57. Activity Time<br />
    58. 58. Online Assesment<br />Well actually…<br />
    59. 59. Activity<br />Summarize your life in one sentence<br />Samples (9th Graders)<br />She changed the way kids feel about going to the doctors and dentist.<br />He made the NFL and gave money for children’s athletics throughout the USA.<br />His life was lived to the fullest and he had no regrets.<br />Her behind-the-scenes management made the shows the best Broadway has ever seen.<br />He saved lives every day with a scalpel.<br />She changed the world in subtle ways.<br />Samples (Grownups)<br />Abraham Lincoln – He preserved the union and freed the slaves<br />FDR – He lifted us out of a great depression and helped us win a world war<br />
    60. 60. Activity<br />Make your own cheesy motivational poster<br />http://wigflip.com/automotivator/<br />
    61. 61. Activity<br />Get a notecard<br />Front: What gets you up in the morning?<br />Back: What keeps you up at night?<br />
    62. 62. Thanks<br />
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