Social MediaFocus & Engage
Damned if I do …Pros                    Cons• Customer engagement   • Time• Knowledge sharing     • Lack of staff• Sector ...
Which route?• What is your product or service?• Who are your audience?• Where are your audience?• What are you aiming to a...
Focus & Engagement• Don’t get bogged down in strategy or you will end  up doing nothing• Pick 2-3 relevant & targetted soc...
The Linked Effect• 10 million users in the UK• 55% male; 45% female• Excellent B2B tool• Business network• Company page > ...
Why tweet?• 10 million users in the UK• Short, sharp, instant messages• Easy to update remotely• Works for B2B and B2C mar...
Why tweet?• Keep up to date with industry news … FAST!• Keep in touch with your local community -  support and be supporte...
Why tweet?
The F Word• 41 million users in the UK - 800m+ worldwide• 63% female; 37% male audience• A truly social space: engaged con...
The F Word• Optimise your Facebook page• Cover photo & profile image• Add basic apps - videos, events; custom tabs -  html...
The F Word
Google+   Why?    •170 million users    •High ranking search results    •64% male; 36% female audience   Why not?    •30...
The Pretty Things• It’s all about the pictures …•   Pinterest•   68% female; 32% male•   Only 0.7% of time is spent on com...
The Pretty Things• It’s all about the pictures …•   Instagram•   Launched October 2010 > 80 million users•   Now owned by ...
Integration   Integrate your accounts wherever possible and    allow for easy distribution of posts    • Twitter updates ...
Audience Guide§   Gender•   Men: Google+ and Twitter•   Women: Facebook and Pinterest§   Business Model•   B2B: LinkedIn, ...
Helpful Blogs•   http://blog.hubspot.com/blog/tabid/6307/bid/29836/How-to-Optimize-Your-    LinkedIn-Company-Page-in-15-Mi...
Natalie Taylor        @natataylornatalie@bilbymarketing.co.uk
Choosing Social Media Channels
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Choosing Social Media Channels

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Choosing Social Media Channels
by Natalie Taylor
digpen V session 29th September 2012

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Choosing Social Media Channels

  1. Social MediaFocus & Engage
  2. Damned if I do …Pros Cons• Customer engagement • Time• Knowledge sharing • Lack of staff• Sector authority • Lack of understanding• Search Engine rank • Lack of interest• Growth & reach • Negative feedback
  3. Which route?• What is your product or service?• Who are your audience?• Where are your audience?• What are you aiming to achieve?• What resources do you have available > time and people?
  4. Focus & Engagement• Don’t get bogged down in strategy or you will end up doing nothing• Pick 2-3 relevant & targetted social media platforms• Draw up a rough calendar noting planned themes, promotions and events• Link your social media accounts• Quality over quantity• Get posting & keep posting
  5. The Linked Effect• 10 million users in the UK• 55% male; 45% female• Excellent B2B tool• Business network• Company page > services and products• Professional recommendations• Ad targetting by location, gender, age, job title
  6. Why tweet?• 10 million users in the UK• Short, sharp, instant messages• Easy to update remotely• Works for B2B and B2C marketing• Charity, politics, technology, entertainment & food• Provides information & inspiration
  7. Why tweet?• Keep up to date with industry news … FAST!• Keep in touch with your local community - support and be supported by local businesses• Perfect for crowdsourcing, e.g. new products, customer feedback, etc.• Locate brand champions and or potential ‘issues’ using tools like Backtweets.com• Share your knowledge and build relationships
  8. Why tweet?
  9. The F Word• 41 million users in the UK - 800m+ worldwide• 63% female; 37% male audience• A truly social space: engaged consumers avg 405 minutes per month• Brands that are ‘fun’, e.g. fashion, food, nostalgia, music, film• People either like a brand because they are a customer (58%) or want offers (57%)
  10. The F Word• Optimise your Facebook page• Cover photo & profile image• Add basic apps - videos, events; custom tabs - html sign up page, shop• Let potential fans know what they will get when they ‘Like’ you• Run exclusive competitions, promotions and events
  11. The F Word
  12. Google+ Why? •170 million users •High ranking search results •64% male; 36% female audience Why not? •30% of those who make a public post never make a second one •Users typically wait 15 days before making their first and second posts •3 minutes per month spent on average
  13. The Pretty Things• It’s all about the pictures …• Pinterest• 68% female; 32% male• Only 0.7% of time is spent on commenting• 637% ‘Pin this’ growth worldwide since Feb• Home decor, food, design, arts & crafts, fashion• Allows contribution from others - community boards
  14. The Pretty Things• It’s all about the pictures …• Instagram• Launched October 2010 > 80 million users• Now owned by Facebook• 52% female; 48% male• Mobile only• Geotagging for local marketing• Photography, fashion, design, food• 5 million photos uploaded worldwide every day!
  15. Integration Integrate your accounts wherever possible and allow for easy distribution of posts • Twitter updates in LinkedIn • Facebook to Twitter auto-posting • Instagram posts to Twitter and Facebook • Pinterest share on Twitter and Facebook • Place Pin/Share/Tweet buttons on your site
  16. Audience Guide§ Gender• Men: Google+ and Twitter• Women: Facebook and Pinterest§ Business Model• B2B: LinkedIn, Twitter, Google+• B2C: Facebook, Twitter, Pinterest, Instagram§ Sectors• Fashion, home décor, arts & crafts, photography & food: Facebook, Pinterest, Instagram• Charity, public sector: Facebook, Twitter• Manufacturing, Education, Finance: LinkedIn & Twitter
  17. Helpful Blogs• http://blog.hubspot.com/blog/tabid/6307/bid/29836/How-to-Optimize-Your- LinkedIn-Company-Page-in-15-Minutes.aspx• http://www.guardian.co.uk/media-network/media-academy- blog/2012/sep/18/linkedin-business-goals?• http://blog.hubspot.com/blog/tabid/6307/bid/26330/How-to-Create- Custom-Tabs-for-Facebook-Business-Pages.aspx• http://econsultancy.com/uk/blog/10573-10-tips-for-b2b-twitter-success• http://econsultancy.com/uk/blog/10300-pinterest-nine-best-practice-tips-for- brands• http://econsultancy.com/uk/blog/9357-five-brands-that-are-using-google- effectively-3• http://econsultancy.com/uk/blog/10584-nine-brands-making-great-use-of- instagram-and-one-that-isn-t
  18. Natalie Taylor @natataylornatalie@bilbymarketing.co.uk

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