www.CurlFest.com!
2
WHO WE ARE
2
Chase Ford Productions, Inc, the company behind the
CurlFest, strives to bring innovatively creative and cu...
BEYOND
THE CURL
4 NEXT YEAR MARKETING PLANS
EMPOWER
It all started in 2010 with a need for education. A
true desire to learn how to manage...
5 NEXT YEAR MARKETING PLANS
A FEW OF OUR
PRESENTERS
5
We take the time to seek out top industry
presenters to speak to our...
6 NEXT YEAR MARKETING PLANS
We’ve certainly hit our stride! And with
our increased focus on marketing and
advertising, our...
7 NEXT YEAR MARKETING PLANS
OUR
ATTENDEES
ARE WIDE
RANGING
ATTENDEE PROFILE
7
70% of our attendees are in the age range of...
8 NEXT YEAR MARKETING PLANS
DOING GOOD
8
Keeping with our tradition of giving back, this year at CurlFest we will host a 5...
SPONSORSHIP OPPORTUNITIES
CHASE FORD PRODUCTIONS SPONSORSHIP OPPORTUNITIES
continued
WORKSHOP SPONSOR (6 available)!
$2500!
•  Ad in the Official Event Guide!
•  Booth space for vending, advertising...
11
T-SHIRT SPONSOR (4 available)!
$300!
•  Linkable banner ad on event website!
•  Various mentions via social media!
•  L...
12
VIP SWAG BAG SPONSOR!
•  Provide our VIP attendees with samples of your product. This is definitely where you want your
...
CHASE FORD PRODUCTIONS ADVERTISING OPPORTUNITIES13
ADVERTISING OPPORTUNITIES
CHASE FORD PRODUCTIONS SPONSORSHIP OPPORTUNITIES14
PRESS WALL ADVERTISER !
$125 !
* Logo on the official event step & repea...
15 NEXT YEAR MARKETING PLANS
PHOTO GALLERY
15
16 NEXT YEAR MARKETING PLANS
PHOTO GALLERY
16
CHASE FORD PRODUCTIONS SPONSORSHIP OPPORTUNITIES17
Let’s get started! Select the link below or copy and paste it
into your...
CHASE FORD PRODUCTIONS
LET’S TALK
Natashia Ford!
nford@chasefordproductions.com!
407-448-4902!
18
1746 E. Silver Star Road...
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CurlFest - The Ultimate Natural Hair Celebration 2014 Sponsorship & Advertising Packet

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CurlFest is the Ultimate Natural Hair Celebration taking place September 27, 2014 at the Orlando World Center Marriott.

Vendors, Sponsors and Advertising opportunities are available.

www.CurlFest.com

Published in: Entertainment & Humor
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CurlFest - The Ultimate Natural Hair Celebration 2014 Sponsorship & Advertising Packet

  1. 1. www.CurlFest.com!
  2. 2. 2 WHO WE ARE 2 Chase Ford Productions, Inc, the company behind the CurlFest, strives to bring innovatively creative and cultural events to the Central Florida community. ! Meet the partners of Chase Ford Productions, Inc! ! Donna Benton, has over 20 years experience in corporate event planning, marketing and business development.! ! Natashia Ford, a graduate of UCF with a degree in Organizational Communications, has over 15 years experience in corporate communications, public relations, marketing, and event management. ! ! Together we deliver ! quality and well orchestrated events! !
  3. 3. BEYOND THE CURL
  4. 4. 4 NEXT YEAR MARKETING PLANS EMPOWER It all started in 2010 with a need for education. A true desire to learn how to manage and care for our natural hair that turned into this ultimate natural hair celebration. CurlFest, formerly the Central Florida Natural Hair and Beauty Expo is an event where all can come out and celebrate who they are naturally!! ! Each workshop offered at CurlFest is designed to empower our attendees. Join us as we celebrate who we are and the natural beauty within! ! Beyond the Curl EDUCATE CELEBRATE ABOUT CURLFEST 4 Join us September 27, 2014
  5. 5. 5 NEXT YEAR MARKETING PLANS A FEW OF OUR PRESENTERS 5 We take the time to seek out top industry presenters to speak to our attendees. ! ! From celebrity stylists, beauty industry veterans, holistic health professionals, and more! Our workshops have been one of our biggest keys to success. ! CEO Alikay Naturals, Vlogger! Rochelle Graham! Hair Artist, Celebrity Stylist to Ledisi! Michelle London! CEO Rachel O Beauty, Esthetician! Rachel Odem! Natural Skin Therapist! L'Angela "honeysuckle Moon" Lee ! Salon Owner & Natural Hair Pioneer, ! Anita Hill Moses!
  6. 6. 6 NEXT YEAR MARKETING PLANS We’ve certainly hit our stride! And with our increased focus on marketing and advertising, our goal is to double our 2013 attendance. Not bad for a grass roots home grown event!! WE ARE GROWING!!! 6 275! 400! 825! 1128! 2010! 2011! 2012! 2013! 0! 200! 400! 600! 800! 1000! 1200! *Chart reflects tickets sold, children 13 & under receive complimentary admission and are not factored into attendance chart neither are press passes, vendors, or complimentary sponsor tickets!
  7. 7. 7 NEXT YEAR MARKETING PLANS OUR ATTENDEES ARE WIDE RANGING ATTENDEE PROFILE 7 70% of our attendees are in the age range of 25-54 85% of our attendees are female. Our attendees come to learn, shop, and enjoy time with like-minded individuals. Our attendees are extremely interested in a holistic approach to health & well being. Our attendees have strong buying power and a willingness to try new products & services.
  8. 8. 8 NEXT YEAR MARKETING PLANS DOING GOOD 8 Keeping with our tradition of giving back, this year at CurlFest we will host a 50/50 raffle to benefit the Lupus Foundation of Florida. ! ! Studies show African American women develop lupus at a younger age with more complications.! ! For more information on lupus visit www.lupusflorida.org! ! !  !
  9. 9. SPONSORSHIP OPPORTUNITIES CHASE FORD PRODUCTIONS SPONSORSHIP OPPORTUNITIES
  10. 10. continued WORKSHOP SPONSOR (6 available)! $2500! •  Ad in the Official Event Guide! •  Booth space for vending, advertising, or demonstrations! •  Promotional material included in attendee gift bag (provided by sponsor)! •  Display signage throughout the event area! •  Linkable banner ad on event website! •  Dedicated email blasts to our subscriber mailing list! •  Various mentions via social media! •  Logo Inclusion on Press Wall! •  Logo on event staff t-shirt! •  Complimentary tickets! EVENT SPONSOR (1 available)! $7500! •  Company Names Presented alongside Event Name! •  Mention in radio, television, social media and press promotions! •  Ad in the Official Event Guide! •  Booth space for vending, advertising, or demonstrations! •  Promotional material included in attendee gift bag (provided by sponsor)! •  Display signage throughout the event area! •  Linkable banner ad on event website! •  Dedicated email blasts to our subscriber mailing list! •  Various mentions via social media! •  Logo Inclusion on Press Wall! •  Logo on event staff t-shirt! •  Complimentary tickets! CHASE FORD PRODUCTIONS SPONSORSHIP OPPORTUNITIES
  11. 11. 11 T-SHIRT SPONSOR (4 available)! $300! •  Linkable banner ad on event website! •  Various mentions via social media! •  Logo on event staff t-shirt! •  Complimentary tickets! STAGE SPONSOR (1 available)! $450! •  Booth space for vending, advertising, or demonstrations! •  Promotional material included in attendee gift bag (provided by sponsor)! •  Signage prominently displayed on stage throughout the entire event.! •  Various mentions via social media! •  Logo on event staff t-shirt! •  Complimentary tickets! CHASE FORD PRODUCTIONS SPONSORSHIP OPPORTUNITIES TICKET SPONSOR! $500! •  Ad in the Official Event Guide! •  Booth space for vending, advertising, or demonstrations! •  Promotional material included in attendee gift bag (provided by sponsor)! •  Display signage throughout the event area! •  Linkable banner ad on event website! •  Dedicated email blasts to our subscriber mailing list! •  Various mentions via social media! •  50 Event tickets!
  12. 12. 12 VIP SWAG BAG SPONSOR! •  Provide our VIP attendees with samples of your product. This is definitely where you want your product to end up…in the hands of our attendees looking to explore new brands. (Sponsor must provide a minimum of 100 items)! •  2 Complimentary tickets to the Expo! •  Logo on event website! •  Sponsor mentions on social media! CHASE FORD PRODUCTIONS SPONSORSHIP OPPORTUNITIES MEDIA SPONSOR (2 available)! •  Mention in radio, television, social media and press promotions! •  Ad in the Official Event Guide! •  Booth space for vending, advertising, or demonstrations! •  Promotional material included in attendee gift bag (provided by sponsor)! •  Display signage throughout the event area! •  Linkable banner ad on event website! •  Dedicated email blasts to our subscriber mailing list! •  Various mentions via social media! •  Logo Inclusion on Press Wall! •  Logo on event staff t-shirt! •  Complimentary tickets!
  13. 13. CHASE FORD PRODUCTIONS ADVERTISING OPPORTUNITIES13 ADVERTISING OPPORTUNITIES
  14. 14. CHASE FORD PRODUCTIONS SPONSORSHIP OPPORTUNITIES14 PRESS WALL ADVERTISER ! $125 ! * Logo on the official event step & repeat! EVENT GUIDE ADVERTISING! Attendees will take home a Natural Hair and Beauty Expo souvenir event guide to review the information they learned so why not leave a lasting impression by placing an advertisement for your company or product? ! Full Color Ad Rates! Inside /Back, or Back Cover $175! Full Page Ad $125! Half Page Ad $ 75! Business Card Ad $ 55! Salon Listing $ 35! All advertisers will also receive recognition on the event website and social media outlets. ! Ad Sizes ! Full Page: 5" w X 8" h (vertical/portrait document orientation) ! Half Page: 5" w X 3.875" h (horizontal/landscape document orientation) ! Business Card: 3.5" w X 2" h (horizontal/landscape document orientation) ! Salon Listing: Business Name or Stylist, address, phone, website, email ! General Art Specifications ! All graphics (logos, photos, etc.) must be at least 300 dpi (resolution) or at least 500KB (file size) ! Ads must be in PDF or JPEG format ! Ads must be in CMYK color mode (not RGB color) ! **Salons if you purchase an ad other than the Salon Listing please provide at least one photo of either a hairstyle or salon exterior/interior shot** ! Artwork submission deadline: September 8, 2014! Please submit all camera ready artwork to nford@chasefordproductions.com !
  15. 15. 15 NEXT YEAR MARKETING PLANS PHOTO GALLERY 15
  16. 16. 16 NEXT YEAR MARKETING PLANS PHOTO GALLERY 16
  17. 17. CHASE FORD PRODUCTIONS SPONSORSHIP OPPORTUNITIES17 Let’s get started! Select the link below or copy and paste it into your browser. We look forward to working with you!! Had something else in mind regarding sponsorship? ! Contact us!! We can create a custom packet for your ! branding and budgeting needs. ! GET STARTED! CURLFEST SPONSORSHIP APPLICATION!
  18. 18. CHASE FORD PRODUCTIONS LET’S TALK Natashia Ford! nford@chasefordproductions.com! 407-448-4902! 18 1746 E. Silver Star Road Suite 136! Ocoee, FL 34761
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