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InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
InboundWriter Enterprise PPT
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InboundWriter Enterprise PPT

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  • 1. Company Brief November 2012
  • 2. InboundWriter:The Leader In Content Optimization Software Our Web content optimization as simple as Vision a ‘spellcheck’ Automates, measures and scales the Our art and science of content creation for Software reach, engagement and conversion Awards & Accolades2
  • 3. Favorite New Product Of The Year Award!(Marketing / PR Category)3
  • 4. We Improve Content To Create Real ImpactInboundWriter provides unparalleled Insights and Automation Insights Automation • Leverage the search and • Automate research / topic social web to understand what modeling that today is done readers care about manually or not at all • Educate writers about terms • Replace manual intervention / and topics that maximize editing with simple tips as part content value of the natural writing process • Expose users to online • Measure content effectiveness conversations about their to make it a scalable and interests that they would valuable best practice otherwise never see4
  • 5. Both Tactical And Strategic ValueInboundWriter is unique, enabling content optimization at scale Tactical Strategic • For a piece of content • For an entire group / enterprise • Improve traffic • Critical to successful • Improve ranking content strategy • Improve engagement • Metrics-driven baseline • For a content creator • Scalable deployment of • Unparalleled insights best practices • Efficiency • Scalable automation • Ongoing measurement5
  • 6. Why InboundWriter: Get ResultsResults from our Impact Study: Inbound Feedback from Customers:• 29 - 33% increase in search traffic • Page 1 Google rank within 24 hours• 45% increase in paid search • Top Google rank for very competitive term• 153% increase in time on page • Alexa ranking jumped 33% in first month• 17% increase in conversion to sale • Alexa ranking on 5 year old site went from• Top 10 Google rank within 48 hours 3m to 1.8m in two weeks “ InboundWriter messed up my day. didnt really have time to fall in love. “ After using InboundWriter for 2 weeks, we experienced a 200% increase in traffic...and its only gone up from there … Im hooked! ” ” Now I ask, where ya been all my life baby “ Wondering how we managed without @inboundwriter. Its so easy for people who “ Okay, I’m testing out @inboundwriter right ” now, and it’s basically blowing my mind ” have never optimised pages before.6
  • 7. InboundWriter Core Capabilities • Enables topic modeling to understand popularity and sentiment on the web – ‘What’ should I write; what angle should I take • Facilitates content optimization – ‘How’ to I best optimize what I have written for reach and engagement • Key features – Coaches writers with non-technical, content-specific and easy-to-use tips and suggestions – Leverages best practices rules engine with proven, accepted techniques that make content better to read and more easily found – Generates innovative suggested keywords / topics based on similar and popular content published on the web7
  • 8. Your Content Pre-InboundWriter8
  • 9. Your Content Pre-InboundWriter Score = 27 out of 100: • Topic is not positioned to attract an online audience • Content as it stands is not ideally composed What Is Wrong: • There is no clear focus to the content • The title does not relate to the content • The most often-mentioned terms don’t match the content’s objective9
  • 10. Your Content Post-InboundWriter10
  • 11. Your Content Post-InboundWriter Score = 91 out of 100 • Content is now focused on a theme that will attract readership and composed in a way to maximize its audience What Did We Do • Provided the writer with a list of terms that are highly relevant to the content’s theme • Coached the writer to choose ‘focus terms’ to tighten the content’s thesis (we make sure the terms are a good match) • Via tips, highlighted other suggestions to optimize the content’s composition11
  • 12. Differentiator: Deep, Customized Insights • Uses Natural Language • Finds variations on original Processing to find topical keywords relationships • Emphasizes related searches • Surfaces related concepts as • Competition is based on PPC used in similar web content buying activity • Good for surfacing ideas for • Good for finding keyword for content production PPC campaignsInboundWriter Topic Research Typical Keyword Research12
  • 13. Proprietary Keyword / Topic ResearchComparison: “backcountry skiing adirondack mountains” InboundWriter Google Keyword Tool13
  • 14. InboundWriter Enterprise Tier Objectives• Make using online content optimization ‘as simple as a spellcheck’ • Precision • API to internal systems • UI improvements• Improve robustness of product for Enterprise customers • Multi-user • Reports / analytics • Expanded functionality14
  • 15. Multi-User FunctionalityGeared for enterprise customers and teams of users, thisnew functionality allows for the management, monitoringand measurement of groups of writers.15
  • 16. InboundWriter Advanced PrecisionOur current topic / keyword research results• Seed term: “backcountry skiing adirondack mountains”• Solid terms: • lake placid • whiteface • adirondack high peaks • mount marcy• More generic terms: • alpine skiing • snow depth • cross country skiing • backcountry skiing • lost ski areas16
  • 17. InboundWriter Advanced PrecisionOur improved, more precise topic / keyword research results• Seed term: “backcountry skiing adirondack mountains”• Really precise terms: • lapland lake • adirondack forum • adirondack mtn club • gothics• Solid terms: • adirondacks • lake placid • whiteface • high peaks• Generic terms: none17
  • 18. Enterprise Reports / AnalyticsA sample of the type of analytics we will provide18
  • 19. PricingFreemium, Professional and (new) Enterprise Plans19
  • 20. THANK YOU20

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