Bringing Home A Puppy

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Bringing Home A Puppy

  1. 1. Bringing Home A MKTG 404: Internet Puppy Marketing Natasha Vadorihttp://www.bringinghomea Decemberpuppy.blogspot.com 12, 2011
  2. 2. AgendaImportance of InternetMarketingOverviewBusiness ReviewRecommendationsRationale
  3. 3. Importance of1. Internet Broad Reach to Consumers. Marketing2. Relatively Inexpensive.3. Target Audience.4. Business is open 24/7.5. It’s Measureable!
  4. 4. Overview: Blog Topic Why Dogs?•Big Decision•Lots of Questions•A Part of the Family•CUTE!!!
  5. 5. Overview: Persona• ActiveFamily• Living inthe Suburbs• First-time
  6. 6. Overview: Blog Post Titles1. Choosing the right Dog 7. Basic Commands to Teach Breed for You and Your Your Puppy Family 8. Socializing Your Puppy2. Finding a Breeder 9. How to Get Rid of Your Dog’s3. Preparing the House for Bad Habits Puppy4. Feeding Your Puppy 10. Is Pet Insurance Worth the5. Potty Training Money?6. Making Grooming a 11. Best Dogs for Security Positive Experience 12. Best Dogs for Apartment Life
  7. 7. Overview:Facebook, Twitter &YouTube
  8. 8. Facebook
  9. 9. Facebook
  10. 10. Facebook
  11. 11. Twitter
  12. 12. Twitter
  13. 13. Week 8 Twitter: Week 8
  14. 14. Week 8 Twitter: Week 14
  15. 15. YouTube
  16. 16. Blog
  17. 17. Blog Website Grader Blog GraderHubspot Blog Rank Icerocket Blog Rank
  18. 18. GoogleAnalytics: Week 8
  19. 19. GoogleAnalytics: Week 14
  20. 20. Business Review • Blog • Facebook • Twitter • YouTube
  21. 21. Recommendation: Website• Pet Supplies• Pet Food• Pet Books• Metrics and Analytics
  22. 22. Recommendation: Blog• Link to Website• Add More Stories to Blog Roll• Encourage Readers to Subscribe• Update Twice a Week
  23. 23. Recommendation:• SEO Key words- Meta tags• Keywords in Titles• Social Media
  24. 24. Recommendation: PPC One PPC ad per Blog Post/ Topic
  25. 25. Recommendation: Display ad per One Display Blog Post/ Topic Different Banner Sizes
  26. 26. Recommendation: •Set Facebook to automatically tweet to Twitter Account Social Media •Post fun facts, news articles, YouTube videos, etc. approximately 3 times per day •Add users with similar interests •Favourite Youtube videos that are used on Blog, and Facebook/ Twitter •Have buttons linking from Blog to Social Media •Have Social Media link to Blog
  27. 27. Recommendation:Affiliate Marketing •Dog Groomers •Dog Breeders •Dog Lovers •Pet Stores •Vet
  28. 28. Recommendation: PR One PR Release per Blog Topic
  29. 29. Recommendation: Email Marketing•One Email Campaignper Blog Topic•Encourage users toSubscribe•Keep Database ofCustomers
  30. 30. Recommendation:Mobile Marketing
  31. 31. Rationalehttp://www.bringinghomeapuppy.blogspot.com

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