Bringing Home A MKTG 404: Internet Puppy Marketing Natasha Vadorihttp://www.bringinghomea Decemberpuppy.blogspot.com 12, 2011
AgendaImportance of InternetMarketingOverviewBusiness ReviewRecommendationsRationale
Importance of1. Internet Broad Reach to Consumers. Marketing2. Relatively Inexpensive.3. Target Audience.4. Business is open 24/7.5. It’s Measureable!
Overview: Blog Topic Why Dogs?•Big Decision•Lots of Questions•A Part of the Family•CUTE!!!
Overview: Persona• ActiveFamily• Living inthe Suburbs• First-time
Overview: Blog Post Titles1. Choosing the right Dog 7. Basic Commands to Teach Breed for You and Your Your Puppy Family 8. Socializing Your Puppy2. Finding a Breeder 9. How to Get Rid of Your Dog’s3. Preparing the House for Bad Habits Puppy4. Feeding Your Puppy 10. Is Pet Insurance Worth the5. Potty Training Money?6. Making Grooming a 11. Best Dogs for Security Positive Experience 12. Best Dogs for Apartment Life
Business Review • Blog • Facebook • Twitter • YouTube
Recommendation: Website• Pet Supplies• Pet Food• Pet Books• Metrics and Analytics
Recommendation: Blog• Link to Website• Add More Stories to Blog Roll• Encourage Readers to Subscribe• Update Twice a Week
Recommendation:• SEO Key words- Meta tags• Keywords in Titles• Social Media
Recommendation: PPC One PPC ad per Blog Post/ Topic
Recommendation: Display ad per One Display Blog Post/ Topic Different Banner Sizes
Recommendation: •Set Facebook to automatically tweet to Twitter Account Social Media •Post fun facts, news articles, YouTube videos, etc. approximately 3 times per day •Add users with similar interests •Favourite Youtube videos that are used on Blog, and Facebook/ Twitter •Have buttons linking from Blog to Social Media •Have Social Media link to Blog