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Infinite Dial 2012:Navigating Digital          PlatformA study from Edison/ Arbitron Research
   Digital platforms have made cross-    platform strategies crucial to satisfy    today’s connected consumer.   Digital...
   Smartphones are having a profound    impact on media and entertainment
   Social media is now used by the majority    of Americans, changing how people and    brands interact.   Facebook in p...
   Daily deals sites are about trial usage not    loyalty.
   Radio remains at the core of consumers’    media consumption and digital continues    to be an expansion opportunity f...
Media Landscape 2002 vs. 2012
2012 Internet, Radio,Smartphone,TV Users
Time Spent per day in Radio, TVand Internet
Internet is Essential
Wi-Fi Network
Online Video
Online Radio vs. Online Video
Downloaded TV Shows
Cellphone Ownership
4+ in 10 Americans own aSmartphone
18-34s with Smartphones
6 of 10 own a Portable MediaDevice
Texting is the form ofcommunication 12-24s use most
Facebook
Aprox. 58 million Americans check their socialnetwork several times per day
Twitter?
Infinite dial 2012
Infinite dial 2012
Infinite dial 2012
Infinite dial 2012
Infinite dial 2012
Infinite dial 2012
Infinite dial 2012
Infinite dial 2012
Infinite dial 2012
Infinite dial 2012
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Infinite dial 2012

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Transcript of "Infinite dial 2012"

  1. 1. Infinite Dial 2012:Navigating Digital PlatformA study from Edison/ Arbitron Research
  2. 2.  Digital platforms have made cross- platform strategies crucial to satisfy today’s connected consumer. Digital platforms enable all forms of media to be consumed at any place at any time.
  3. 3.  Smartphones are having a profound impact on media and entertainment
  4. 4.  Social media is now used by the majority of Americans, changing how people and brands interact. Facebook in particular has changed the way Americans filter information.
  5. 5.  Daily deals sites are about trial usage not loyalty.
  6. 6.  Radio remains at the core of consumers’ media consumption and digital continues to be an expansion opportunity for radio. Online radio continues its upward trajectory.
  7. 7. Media Landscape 2002 vs. 2012
  8. 8. 2012 Internet, Radio,Smartphone,TV Users
  9. 9. Time Spent per day in Radio, TVand Internet
  10. 10. Internet is Essential
  11. 11. Wi-Fi Network
  12. 12. Online Video
  13. 13. Online Radio vs. Online Video
  14. 14. Downloaded TV Shows
  15. 15. Cellphone Ownership
  16. 16. 4+ in 10 Americans own aSmartphone
  17. 17. 18-34s with Smartphones
  18. 18. 6 of 10 own a Portable MediaDevice
  19. 19. Texting is the form ofcommunication 12-24s use most
  20. 20. Facebook
  21. 21. Aprox. 58 million Americans check their socialnetwork several times per day
  22. 22. Twitter?
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