Infinite dial 2012
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  • 1. Infinite Dial 2012:Navigating Digital PlatformA study from Edison/ Arbitron Research
  • 2.  Digital platforms have made cross- platform strategies crucial to satisfy today’s connected consumer. Digital platforms enable all forms of media to be consumed at any place at any time.
  • 3.  Smartphones are having a profound impact on media and entertainment
  • 4.  Social media is now used by the majority of Americans, changing how people and brands interact. Facebook in particular has changed the way Americans filter information.
  • 5.  Daily deals sites are about trial usage not loyalty.
  • 6.  Radio remains at the core of consumers’ media consumption and digital continues to be an expansion opportunity for radio. Online radio continues its upward trajectory.
  • 7. Media Landscape 2002 vs. 2012
  • 8. 2012 Internet, Radio,Smartphone,TV Users
  • 9. Time Spent per day in Radio, TVand Internet
  • 10. Internet is Essential
  • 11. Wi-Fi Network
  • 12. Online Video
  • 13. Online Radio vs. Online Video
  • 14. Downloaded TV Shows
  • 15. Cellphone Ownership
  • 16. 4+ in 10 Americans own aSmartphone
  • 17. 18-34s with Smartphones
  • 18. 6 of 10 own a Portable MediaDevice
  • 19. Texting is the form ofcommunication 12-24s use most
  • 20. Facebook
  • 21. Aprox. 58 million Americans check their socialnetwork several times per day
  • 22. Twitter?