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Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
Claims, Appeals, Arguments
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Claims, Appeals, Arguments

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claims, toulmin terms, appeals, arguments

claims, toulmin terms, appeals, arguments

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  • Hsu, M. (2008, Sept.) “Heinz by Michelle Hsu.” Retrieved from Searching for rhetoric. http://1.bp.blogspot.com/_FJkwFNPwsgQ/SOA9TufE_DI/AAAAAAAAATE/doAmoZmUAKc/s1600-h/without_heinz_tomato_ketchup_sauce_advertisement.jpg Some claims in this ad: Food tastes better with ketchup, food tastes better with Heinz; food tastes like cardboard without ketchup
  • Wade, L. (2008, Oct 4). “Goldfish Crackers: Commodifying family togetherness.” Retrieved from Sociological images : http://contexts.org/socimages/2008/10/04/goldfish-crackers-commodifying-family-togetherness/
  • “ My readers write.” (2010, January 30). Retrieved from Dr. Grumpy in the house : http://drgrumpyinthehouse.blogspot.com/2010/01/my-readers-write.html
  • “ Unconventional ads.” (2008, Sept 6). Retrieved from Junior blogger : http://juniorblogger.files.wordpress.com/2008/09/jobs-in-town-washing-machine-ad.jpg Possible claim, supports, and warrants: Claim: Don’t get stuck with a job you don’t like. Support: The woman is cramped, her hair is messy, she looks unhappy Warrant: Everyone wants a better job; clothes washing is a bad job
  • Transcript

    • 1. NATASHA LUEPKE Appeal, Claim, Argument
    • 2. Agenda <ul><li>Assignment </li></ul><ul><li>Looking Ahead </li></ul><ul><li>Discussion </li></ul><ul><li>APA Review </li></ul><ul><li>Claims </li></ul><ul><li>Toulmin </li></ul><ul><li>Counterarguments </li></ul>
    • 3. Assignment <ul><li>[Text of Assignment] </li></ul>
    • 4. Assignment Grade <ul><li>[Text of rubric] </li></ul>
    • 5. Looking Ahead <ul><li>[Text of Assignment] </li></ul>
    • 6. Discussion <ul><li>[Text of question] </li></ul>
    • 7. APA Review <ul><li>General questions? </li></ul>
    • 8. In Text <ul><li>Direct quote: </li></ul><ul><ul><li>Author, copyright date, page or paragraph number </li></ul></ul><ul><ul><li>(Smith, 2009, p. 35). </li></ul></ul><ul><li>Paraphrase: </li></ul><ul><ul><li>Author and copyright date </li></ul></ul><ul><ul><li>(Smith, 2009). </li></ul></ul>
    • 9. Reference Page <ul><li>ABC order </li></ul><ul><li>Author’s last name and first initial </li></ul><ul><li>Copyright date </li></ul><ul><li>Title </li></ul><ul><li>URL or Publisher </li></ul>
    • 10. Book <ul><li>Graff, G., Birkenstein, C. (2006). They say I say: The moves that matter in academic writing . New York, NY: W.W. Norton Company </li></ul><ul><li>Roy, A. (1997). The god of small things . New York, NY: Harper Collins. </li></ul>
    • 11. Website with Author <ul><li>Sheffner, B. (2010, February 9). “Born to sue: Bruce Springsteen’s lame effort to back out of a copyright lawsuit.” Retrieved from the Slate website: http://www.slate.com/id/2244164/ </li></ul><ul><li>In text: </li></ul><ul><li>“ Contrary to Springsteen's protestations, ASCAP is not freelancing here” (Sheffner, 2010, para. 6). </li></ul><ul><li>According to Sheffner (2010)…… </li></ul><ul><li>According to an article on Slate (2010), …… </li></ul>
    • 12. Website with No Author <ul><li>“ The Slate tech endorsements: Our favorite apps, games, and gizmos of the year.” (2009, December 22). Retrieved from the Slate website: http://www.slate.com/id/2239556/ </li></ul><ul><li>In text: </li></ul><ul><li>“ Can't afford the new Kindle? Manjoo suggests Amazon's original e-reader, released in 2007, is still a good buy” (“The Slate Tech Endorsements,” 2009, para. 3). </li></ul><ul><li>According to “The Slate Tech Endorsements” (2009)….. </li></ul>
    • 13. WHAT ARE CLAIMS?
    • 14.  
    • 15. Rogerian Strategies <ul><li>Finding a middle ground </li></ul><ul><li>A common ground to find a solution </li></ul><ul><li>Present the problem </li></ul><ul><ul><li>Present how it affects reader </li></ul></ul><ul><ul><li>Present reader’s possible POV </li></ul></ul><ul><ul><li>THEN present writer’s POV </li></ul></ul><ul><li>Downplay emotion in favor of logic </li></ul>
    • 16. What are Toulmin Terms? <ul><li>A way to understand the basic principle of an argument </li></ul><ul><li>Developed by Stephen Toulmin in the 1950s, they are a way to analyze the arguments all around us (such as in ads) </li></ul>
    • 17. Main Components <ul><li>Claim </li></ul><ul><ul><li>What is the argument? The thesis? What is being sold? </li></ul></ul><ul><li>Support/Data </li></ul><ul><ul><li>Evidence and Examples </li></ul></ul><ul><li>Warrant </li></ul><ul><ul><li>Underlying assumptions </li></ul></ul>
    • 18. A Visual Look at Toulmin
    • 19. Warrants <ul><li>Answer the unspoken audience question of, “How did you arrive at that claim based upon the data presented?” </li></ul><ul><li>The assumption underlying the argument </li></ul><ul><li>The“Duh!” statement </li></ul>Soukup, Charles, and Titsworth, Scott. The Toulmin Project Homepage . 1 May 1998. 5 Apr 2007. http://www.unl.edu/speech/comm109/Toulmin/index.htm
    • 20. Example <ul><li>Claim : You should buy our whitening toothpaste! </li></ul><ul><li>Support : Studies show that teeth are 50% whiter after you use this toothpaste! </li></ul><ul><li>Warrant : Duh, people want whiter teeth! </li></ul>
    • 21. Aristotelian Logic <ul><li>Logos </li></ul><ul><li>Pathos </li></ul><ul><li>Ethos </li></ul>
    • 22. Visual Media <ul><li>What are the claims, supports, and warrants in the following images? </li></ul>
    • 23.  
    • 24.  
    • 25.  
    • 26. Questions?
    • 27. References <ul><li>Hsu, M. (2008, Sept.) “Heinz by Michelle Hsu.” Retrieved from Searching for rhetoric. http://1.bp.blogspot.com/_FJkwFNPwsgQ/SOA9TufE_DI/AAAAAAAA ATE/doAmoZmUAKc/s1600- h/without_heinz_tomato_ketchup_sauce_advertisement.jpg </li></ul><ul><li>“ My readers write.” (2010, January 30). Retrieved from Dr. Grumpy in the </li></ul><ul><li>house : http://drgrumpyinthehouse.blogspot.com/2010/01/my-readers- write.html </li></ul><ul><li>Soukup, Charles, and Titsworth, Scott. The Toulmin Project Homepage . 1 May 1998. 5 Apr 2007. http://www.unl.edu/speech/comm109/Toulmin/index.htm </li></ul><ul><li>“ Unconventional ads.” (2008, Sept 6). Retrieved from Junior blogger : http://juniorblogger.files.wordpress.com/2008/09/jobs-in-town- washing- machine-ad.jpg </li></ul><ul><li>Wade, L. (2008, Oct 4). “Goldfish Crackers: Commodifying family togetherness.” Retrieved from Sociological images : http://contexts.org/socimages/2008/10/04/goldfish-crackers- commodifying-family-togetherness/ </li></ul>

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