Social Media & Networking

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Social Media & Networking

  1. 1. Social Media & Social Networks
  2. 2. Social Media • Internet so powerful • users have power to ignore OR spread information farther (& faster) • Users want to investigate, communicate, interact, and share experiences • result: influence public via www • HUGE trend that keeps on growing • Easy to integrate to business & websites
  3. 3. Social Media Marketing • generate exposure, opportunity, and sales • increase traffic to your website/business • “Viral Marketing/Advertising” • Building Online presence • Social Media Optimization (SMO) • this will become just as important as SEO • news says: ‘homepages’ will be Facebook
  4. 4. Define Viral Marketing
  5. 5. Social Media - Sites • Blogs • MySpace • Del.icio.us • Podcasting • • Digg StumbleUpon • Technorati • Facebook • Twitter • Flickr • Wikipedia • GigPark • Yelp • Google • YouTube • LinkedIn
  6. 6. Briefs • Blogs • free available • Blogger, WordPress, LiveJournal, TypePad, Vox • Del.icio.us (http://del.icio.us) • Flickr (http://www.flickr.com) • Podcasting (http://tinyurl.com/3unhbb) • StumbleUpon (http://stumbleupon.com)
  7. 7. • Google Maps (www.google.com/local/add)
  8. 8. Use Facebook for Advertising ($$) or Fan Page
  9. 9. STEP 1
  10. 10. STEP 2
  11. 11. STEP 3 OR
  12. 12. FINAL STEP
  13. 13. *thanks: http://subtlevoxphotography.com
  14. 14. Facebook what’s in it for you?
  15. 15. Facebook what’s in it for you? • viral marketing
  16. 16. Facebook what’s in it for you? • viral marketing • ‘friends’ can see Fan Pages
  17. 17. Facebook what’s in it for you? • viral marketing • ‘friends’ can see Fan Pages • another way to contact clients (newsletter)
  18. 18. Facebook what’s in it for you? • viral marketing • ‘friends’ can see Fan Pages • another way to contact clients (newsletter) • free space to post pictures, news
  19. 19. Facebook what’s in it for you? • viral marketing • ‘friends’ can see Fan Pages • another way to contact clients (newsletter) • free space to post pictures, news • advertising is very targeted
  20. 20. *thanks: http://subtlevoxphot
  21. 21. Yelp.ca • find great local businesses • more than 20 million people looked up a business on Yelp in the past 30 days (feb ’09) • Yelpers have written over 5 million local reviews, over 85% of them rating a business 3 stars or higher • find events, special offers, lists and talk with other yelpers
  22. 22. • business owners (or manager) can setup a free account to post offers, photos and message her customers OR • businesses can ‘claim page’ (“Is this your business?” link) • You can Yelp on your phone at http://m.yelp.com or Yelp for iPhone *note: mobile applications/sites are growing in popularity (with increased Blackberry/iPhone use)
  23. 23. a 10 second look @ who tweets?
  24. 24. Bringing it All Together • #1: sign up and use services • #2: spread the word • let public know you use them • use icons on your site • see next slide • #3: enjoy the benefits that Social Media & Networking brings to your business
  25. 25. building character online • who are you? • what does the site offer? • what kind of language? • way you say it • Be convenient (clickable<looks like it!) • Proofread & Edit • Don’t Launch & Run
  26. 26. Questions? Thank You www.natashalcd.com

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