1. NATALIJA PAVIC
Senior Account Manager
Tel: (416) 615-4418, Email: natalija.pavic@cision.com
150 Ferrand Avenue, Toronto ON

2. 22
o Global presence: North America, Europe and Asia partners in over 125 countries
o Trusted PR vendor for over 120 years
o Over 30,000 users in more than 20 countries, and 49 of the top 50 PR agencies
o Personal Curated Service
 Database Research Team (changes.us@cision.com)
 Human Reviewers of Media Content
 Custom Analysis Team
o Best in class customer support and training
 Dedicated Customer Support Team (support.ca@cision.com)
 Dedicated Account Manager
 Dedicated Online Training Team
 Unlimited access to training and support
Company Overview

3. 33
Description of Services
“The Marcom Cycle”

4. 44
Database
 45,000 Canadian Contacts
 Influencer Rating
 List Building, Topic Profiles,
Email Distribution Points
 Team of 45 researchers
 Contact Preference
 Social Demographics
 Social Contact Information

5. 55
Press Releases
 Direct to Canadian Press and
Associated Press
 Target Industries and
International Geographic
Markets
 PRWeb for Online publishing
and SEO
 Target Bloggers


6. 66
Content Marketing
 Social Newsroom
 Drive Traffic
 Easily update page
 Track results
 Integrates with Google Analytics
 Customizable and embeds on
website

7. 77
Monitoring
 Canadian Print Monitoring
 110 Dailies, 367 Magazines,
904 Weeklies
 Broadcast Monitoring
 Radio: 422 and 2600 Programs
 TV: 151 Stations and 1473
Programs
 Unlimited online monitoring
 Colour Print Scans
 Edited vs. Unedited Services

8. 88
Analysis
 Custom project
 Competitive Analysis, Quarterly
Reports, Annual Reports
 Standard Metrics
 Positioning
 Prominence
 Exclusivity
 Visual Graphic
 Spokesperson mentioned
 Top 5 bylines
 Tone

9. 99
Social Media
 Listening, Analytics,
Engagement
 Social media mentions tracking
 Enterprise Scale Workflow
 Influencer Tracking
 Understand ROI on campaigns

10. 1010
Summary of Cision Services
Media Database ___
Industry Influencers and Profiles ___
Social Media Contacts ___
HARO (Help A Reporter Out) ___
___ Social Media Distribution
___ Social Newsroom
___ Marketwired (Direct to CP and AP)
___ PRWeb (SEO + Online Publishing)
___ Email Distribution
Content Marketing and Amplification Services
PLAN ___ ___CONNECT
ANALYZE___ ___MONITOR
Reports, Dashboards, Analytics ___
Campaign Impact Analysis ___
Social Media Reporting and Analysis ___
Custom Analysis Programs ___
___ Print (Colour Scans)
___ Broadcast (Edited vs. Unedited)
___ Internet
___ Social Media