Evaluative Research

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Evaluative Research

  1. 1. USER EXPERIENCE RESEARCH FOR BUILDING BETTER PRODUCTS Natalie Verter | UX Lead, HP Anywhere
  2. 2. USER EXPERIENCE RESEARCH FOR BUILDING BETTER PRODUCTS Natalie Verter | UX Lead, HP Anywhere
  3. 3. HOW DO USERS EXPERIENCE OUR PRODUCTS?
  4. 4. Did we identify the right requirements for our users? PRODUCT DEV Is our product working? UX Can our users use the product? HOW DO USERS EXPERIENCE OUR PRODUCTS?
  5. 5. HOW DO USERS EXPERIENCE OUR PRODUCTS? TEAM requirements performance usability
  6. 6. Eric Ries 2011 THE LEAN STARTUP Trevor Owens, Obie Fernandez, 2014
  7. 7. Eric Ries 2011 THE LEAN STARTUP Trevor Owens, Obie Fernandez, 2014 ENTERPRISE
  8. 8. BUILD THINK TEST Hypothesis Validate with users MVP, Feature, Prototype Eric Ries 2011 THE LEAN STARTUP
  9. 9. BUILD THINK TEST Hypothesis Validate with users MVP, Feature, Prototype Eric Ries 2011 THE LEAN STARTUP
  10. 10. BUILD THINK TEST Hypothesis Validate with users MVP, Feature, Prototype Eric Ries 2011 THE LEAN STARTUP
  11. 11. BUILDTEST Eric Ries 2011 THE LEAN STARTUP THINK TEST What should we build? GENERATIVE RESEARCH - How should we build? EVALUATIVE RESEARCH -
  12. 12. BUILD THINK TEST THINK Eric Ries 2011 How should we build? THE LEAN STARTUP What should we build? GENERATIVE RESEARCH - EVALUATIVE RESEARCH -
  13. 13. WatchAsk/Listen GENERATIVE RESEARCH {Coming up with the right plan} Measure Usability study your competitor Experience sampling “Pretend” techniques
  14. 14. WatchAsk/Listen GENERATIVE RESEARCH {Coming up with the right plan} Measure Usability study your competitor Experience sampling “Pretend” techniques
  15. 15. Experience sampling > google now Via Tomer Sharon
  16. 16. Experience sampling > google now Via Tomer Sharon
  17. 17. Experience sampling > hp anywhere Experience sampling is best for - • Uncovering user needs in real time • Coming up with features and prioritizing them
  18. 18. GENERATIVE RESEARCH {Coming up with the right plan} Usability study your competitor Experience sampling “Pretend” techniques • Wizard of Oz • Fake door WatchAsk/Listen Measure Usability study your competitor Experience sampling
  19. 19. Wizard of Oz > airbnb.com Via Laura Klein
  20. 20. Wizard of Oz > airbnb.com Via Laura Klein
  21. 21. Fake door > industriallogic.com Via Laura Klein
  22. 22. Fake door > spotify.com Via Nick Kishfy / medium
  23. 23. Fake door > hp anywhere “Pretend” techniques are best for - • Validating our ideas • Checking demand before investing effort
  24. 24. GENERATIVE RESEARCH {Coming up with the right plan} Usability study your competitor Experience sampling “Pretend” techniques • Wizard of Oz • Fake door WatchAsk/Listen Measure Usability study your competitor Experience sampling
  25. 25. Usability study your competitor > hp anywhere
  26. 26. Usability study your competitor > hp anywhere Usability studying your competitor is best for - • Learning from others mistakes (& success) • Exploring specific solutions for: structure, flows, behavior etc.
  27. 27. GENERATIVE RESEARCH {Coming up with the right plan} www.exp-live.com Usability study your competitor Experience sampling “Pretend” techniques • Wizard of Oz • Fake door WatchAsk/Listen Measure Usability study your competitor Experience sampling
  28. 28. THANK YOU I’m at: natalieverter@gmail.com :)

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