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Marketing to Gen-Y - Student Housing
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Marketing to Gen-Y - Student Housing

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This presentation discusses key points for marketing to Generation Y. Presented at the 2010 NAA Student Housing Conference by Elysa Rice, Ben Smithee, and Natalie Teinert.

This presentation discusses key points for marketing to Generation Y. Presented at the 2010 NAA Student Housing Conference by Elysa Rice, Ben Smithee, and Natalie Teinert.

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    Marketing to Gen-Y - Student Housing Marketing to Gen-Y - Student Housing Presentation Transcript

    • Marketing to Gen Y How “doing what you’ve always done” may be fatal to your company #NAAGenY
    • Elysa Rice Emerging Media Consultant & Gen Y Blogger Ellipse Communications, Inc. www.ellipseinc.com Twitter: @theEllipseCow | Facebook.com/ellipsegroup cowbell@ellipseinc.com | 888.678.3869
    • Web and Multi-Media Designer Campus Living Villages www.clvusa.com Twitter: @nsteinert natalie.teinert@clvusa.com | 713.871.5157 Natalie Teinert
    • Ben Smithee Youth Market Research & Strategy Consulting Spych Market Analytics www.SpychResearch.com Twitter: @SpychResearch Ben@SpychResearch.com | 215.501.2341
    • About Gen Y: Trends & Research
    • Generational Dispersion of Information
    • G.D.I.
    • G.D.I.
    • G.D.I.
    • Marketing Research Converging with Marketing
    • SXSWi: South by Southwest Interactive
    • Insights at Your Fingertips
    • Marketing to Younger Demographics
    • Your Advertising and Marketing doesn’t suck…..
    • It’s Just Irrelevant!
    • The Power of the Online Community
    • Location, Location, Location
    • Your Targeted Marketing Isn’t Very Targeted
    • Multifamily Industry Marketing
    • What about Student Housing?
    • Efficient Utilization of Technology
    • Technology to Communicate
    • Are you listening? The average consumer sees 5,000 marketing messages a day
    • Brand Evangelists
    • What’s Next?
    • http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=fvst
    • Questions? #NAAGenY