Your SlideShare is downloading. ×
0
Online Video Marketing
Online Video Marketing
Online Video Marketing
Online Video Marketing
Online Video Marketing
Online Video Marketing
Online Video Marketing
Online Video Marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Online Video Marketing

230

Published on

Online video is a powerful marketing medium. This presentation lists the top 10 video sharing sites and how to use online video effectively.

Online video is a powerful marketing medium. This presentation lists the top 10 video sharing sites and how to use online video effectively.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
230
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Online Video Marketing
    August 17, 2009
    1
  • 2. Market conditions suggest significant opportunity for health-focused information online
    83% of internet users (61% of American adults) look online for health/medical advice/information
    Online health consumers are hyper-engaged with online resources and crave information and interaction
    75% of patients with chronic conditions say their online research affected their decision about how to treat their illness and what products to buy
    2
    The Internet Imperative
    Sources: Slide 19
  • 3. Market conditions suggest significant opportunity for health-focused social networking and more specifically, online video communications
    More than 80% of internet users watch online video regularly
    By 2013, approximately 52% of US internet users are projected to be regular social networkers
    YouTube as a Search Engine is now #2 behind Google (and ahead of Yahoo)
    3
    The Online Video Imperative
    Sources: Slide 19
  • 4. Drives branding and awareness
    Extends the life, impact and reach of our message
    Builds customer loyalty
    Encourages consumer advocacy
    Short customer case studies, executive speeches, training, thought leadership or product tours are examples of great videos to share.
    4
    Online Video Benefits
    Sources: Slide 19
  • 5. Link and/or post videos on online sharing sites/social sites to drive people to watch and/or upload video to all major and niche video portal sites
    5
    eTactic: Online Sharing Sites (targeted)
  • 6. Link and/or post videos on online sharing sites/social sites to drive people to watch and/or upload video to all major and niche video portal sites to be exposed to millions each day
    YouTube.com
    Leader in video watching and distribution. Allows people to easily upload and share videos on site and across Internet through websites, mobile devices, blogs and email
    Revver.com
    Supports free and unlimited sharing. Pairs videos with targeted ads and tracks them as they spread
    Veoh.com
    Gives users power to easily discover, watch and personalize viewing experience. Gives free access to TV and film studio content, independent productions and user-generated videos on Web
    Metacafe.com
    Specializes in quality over quantity video content. Delivers exceptional entertainment experience by engaging and empowering audience
    6
    eTactic: Online Sharing Sites (masses)
  • 7. video.Yahoo.com
    Pop-culture mashup. Pick original and up-to-date videos for viewing
    blip.tv
    Publisher-friendly video sharing and distribution site
    vimeo.com
    Hip, user-generated content
    video.google.com
    Offers ad revenue sharing w/publishers
    viddler.com
    Newer site with cool features like comments tied to a particular time in the video and automatic webcam sync
    facebook.com
    Gives people ability to share and connect. Keep up with friends, upload photos, share links and videos, and learn more about people.
    7
    eTactic: Online Sharing Sites (masses cont’d)
  • 8. Whitepaper: B2B Marketing with VideoPublisher: Brightcove
    Article: Top Ten Video Distribution ChannelsPublisher: Layers Magazine
    Article: The Dawn of a New Industry: Internet Video Production & Marketing
    Publisher: Fathom SEO
    eMarketer
    Pew Internet Project
    ComScore
    8
    Sources

×