Online Video Marketing

Online Video Marketing
August 17, 2009
1

Market conditions suggest significant opportunity for health-focused information online
83% of internet users (61% of American adults) look online for health/medical advice/information
Online health consumers are hyper-engaged with online resources and crave information and interaction
75% of patients with chronic conditions say their online research affected their decision about how to treat their illness and what products to buy
2
The Internet Imperative
Sources: Slide 19

Market conditions suggest significant opportunity for health-focused social networking and more specifically, online video communications
More than 80% of internet users watch online video regularly
By 2013, approximately 52% of US internet users are projected to be regular social networkers
YouTube as a Search Engine is now #2 behind Google (and ahead of Yahoo)
3
The Online Video Imperative
Sources: Slide 19

Drives branding and awareness
Extends the life, impact and reach of our message
Builds customer loyalty
Encourages consumer advocacy
Short customer case studies, executive speeches, training, thought leadership or product tours are examples of great videos to share.
4
Online Video Benefits
Sources: Slide 19

Link and/or post videos on online sharing sites/social sites to drive people to watch and/or upload video to all major and niche video portal sites
5
eTactic: Online Sharing Sites (targeted)

Link and/or post videos on online sharing sites/social sites to drive people to watch and/or upload video to all major and niche video portal sites to be exposed to millions each day
YouTube.com
Leader in video watching and distribution. Allows people to easily upload and share videos on site and across Internet through websites, mobile devices, blogs and email
Revver.com
Supports free and unlimited sharing. Pairs videos with targeted ads and tracks them as they spread
Veoh.com
Gives users power to easily discover, watch and personalize viewing experience. Gives free access to TV and film studio content, independent productions and user-generated videos on Web
Metacafe.com
Specializes in quality over quantity video content. Delivers exceptional entertainment experience by engaging and empowering audience
6
eTactic: Online Sharing Sites (masses)

video.Yahoo.com
Pop-culture mashup. Pick original and up-to-date videos for viewing
blip.tv
Publisher-friendly video sharing and distribution site
vimeo.com
Hip, user-generated content
video.google.com
Offers ad revenue sharing w/publishers
viddler.com
Newer site with cool features like comments tied to a particular time in the video and automatic webcam sync
facebook.com
Gives people ability to share and connect. Keep up with friends, upload photos, share links and videos, and learn more about people.
7
eTactic: Online Sharing Sites (masses cont’d)

Whitepaper: B2B Marketing with VideoPublisher: Brightcove
Article: Top Ten Video Distribution ChannelsPublisher: Layers Magazine
Article: The Dawn of a New Industry: Internet Video Production & Marketing
Publisher: Fathom SEO
eMarketer
Pew Internet Project
ComScore
8
Sources