How And Why CEOs Are Using Twitter


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Facts on how and why CEOs are leveraging Twitter to humanize and evangelize brands.

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How And Why CEOs Are Using Twitter

  1. 1. How and Why CEOs Are Using Twitter<br />November 10, 2009<br />Twitter: CEO Report<br />11/11/2009<br />1<br />
  2. 2. Ranks as the third most visited social networking website<br />Drives traffic to your Web site <br />Can connect your company to a valuable audience. These users will spread your message virally<br />Why Use Twitter?<br />11/09/09<br />2<br />Source: Forrester Research<br />
  3. 3. You are the company’s chief evangelist and represent the brand best. <br />CEOs have cited that Twitter has helped them to:<br />Humanize the brand and better connect with key constituents<br />Build relationships with customers/clients/vendors<br />Generate real-time feedback from those people<br />Disseminate information quickly to internal and external constituents<br />Meet potential employees and get a sense of what current employees really think<br />Acquire new product/service ideas<br />Have an opinion. There aren’t too many public company CEOs on Twitter, because their CFOs and compliance people worry it might affect the stock price. But if you’re a private company CEO, then have an opinion. Say something. This is your opportunity.<br />People Want to Hear from Healthcare CEOs<br />11/11/2009<br />3<br />Source:<br />
  4. 4. CEOs Who Use Twitter<br />11/11/2009<br />4<br />
  5. 5. Example: Connecting with Audience<br />11/11/2009<br />5<br />
  6. 6. RULES OF THUMB:<br /><ul><li>Listen and join the conversation; respond in a timely manner
  7. 7. Post one to three tweets a day
  8. 8. Speak like a person, not a corporation
  9. 9. Provide links to articles, websites and other ways to get more info</li></ul>Be HONEST. Be authentic and transparent<br />Etiquette<br />11/11/2009<br />6<br />
  10. 10. HOW TO USE TWITTER:<br /><br />TWITTER SEARCH IN PLAIN ENGLISH:<br />Twitter Fundamentals<br />11/11/2009<br />7<br /><br />
  11. 11. Glossary of Terms<br />Getting Started<br />Applications<br />Appendix<br />11/11/2009<br />8<br />
  12. 12. Tweet = (n) a message posted to Twitter<br />To Tweet = (v) to post a message to Twitter<br />Follow = to sign up to receive someone else’s updates<br />RT = ReTweet, to forward someone else’s tweet to your own followers<br />DM = Direct Message, a private message sent to someone who follows your updates. DMs don’t appear on your profile or in public stream.<br />@username = How to refer to another Tweeter. A reply message begins with @ and the username.<br /># = Hashtag, a symbol used to simplify monitoring or searching a conversation thread (#Gustav, #prville) <br />Favorites – Marking a tweet to preserve it. Your favorites are part of your profile <br />Appendix: Glossary Of Terms<br />11/11/2009<br />9<br />
  13. 13. Sign up online at<br />Must be linked to an email account<br /> Limited to one account per email <br />Create a profile <br />Avatar (photo, logo, or other image) that will appear next to your tweets <br />Bio (brief description of account; becomes metatag) <br />Protect your account or not <br />To restrict access to your updates to only users you approve. <br />Find other users <br />“Find people” option on main menu<br /> <br /> <br /> <br /> <br /> <br />Review profiles of users who follow the same people you do<br />Identify hashtag that interests you and find others who follow that conversation <br />Appendix: Getting Started<br />11/11/2009<br />10<br />
  14. 14. Tweetdeck( <br />Allows you to manage your tweets, multiple twitter accounts, automatically shortens URLs and more<br />TweetBeep( <br />Keeps track of conversations that mention you, your products, your company, etc., with hourly updates.<br />Keeps track of who&apos;s tweeting your website or blog, even if they use a shortened URL (like or <br />Appendix: Applications<br />11/11/2009<br />11<br />