Corporate Excellence Through Social Media Natalie Rebot July 6 2007

What we will discuss today… Social Media in the News Trends of internet growth Various social media Advantages and risks

Social Media in the News

Trends of internet growth

Various social media

Advantages and risks

Something Interesting… http://www.time.com/time/magazine/article/0,9171,1569514,00.html

From the Article… 2007 is… … It's a story about community and collaboration on a scale never seen before. It's about the cosmic compendium of knowledge Wikipedia and the million-channel people's network YouTube and the online metropolis MySpace. It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes.

2007 is…

… It's a story about community and collaboration on a scale never seen before. It's about the cosmic compendium of knowledge Wikipedia and the million-channel people's network YouTube and the online metropolis MySpace. It's about the many wresting power from the few and helping one another for nothing and how that will not only change the world, but also change the way the world changes.

Introduction Video http://youtube.com/watch?v=6gmP4nk0EOE

http://youtube.com/watch?v=6gmP4nk0EOE

Present Trends Globally, out of 6.5 billion population 1.1 billion use net (17% penetration) In Asia, out of 3.7 billion population 0.4 billion use net (10.7 % penetration) North America and Europe penetration at 70% and 39% respectively.

Globally, out of 6.5 billion population 1.1 billion use net (17% penetration)

In Asia, out of 3.7 billion population 0.4 billion use net (10.7 % penetration)

North America and Europe penetration at 70% and 39% respectively.

Traditional Media Print newspapers, magazines, books Television Radio

Print newspapers, magazines, books

Television

Radio

What is Social Media? Wikipedia definition: Social media describes the online technologies and practices that people use to share opinions, insights, experiences and perspective with each other.

Wikipedia definition:

Social media describes the online technologies and practices that people use to share opinions, insights, experiences and perspective with each other.

How is it Different from Traditional Media? Social media is also known as Media 2.0 User generated content (UGC) Contents can be changed after publication

Social media is also known as Media 2.0

User generated content (UGC)

Contents can be changed after publication

Media 2.0 - Comparison Interactive Popularity of the subject Usage of text, images, audio and video User managing the contents

Interactive

Popularity of the subject

Usage of text, images, audio and video

User managing the contents

Media 2.0 - Comparison No limitation for space, time, duration Syndication and distribution Collating data from other sites eg: Google, RSS feeds, widgets

No limitation for space, time, duration

Syndication and distribution

Collating data from other sites eg: Google, RSS feeds, widgets

Evolution of Social Media 1970s - E-mail 1980s - List servers 1990s - Discussion groups , chats, personal websites

1970s - E-mail

1980s - List servers

1990s - Discussion groups , chats, personal websites

Evolution of Social Media 1995 - Social networking sites like classmates.com After 2000 - Blogs, Podcasts, Wikis 2005 - Web 2.0 various applications like tagging, bookmarking, vLogging, digging, etc.

1995 - Social networking sites like classmates.com

After 2000 - Blogs, Podcasts, Wikis

2005 - Web 2.0 various applications like tagging, bookmarking, vLogging, digging, etc.

Social Media - Medium Blogs Message boards / social networking Podcasts (audio and video) Wiki

Blogs

Message boards / social networking

Podcasts (audio and video)

Wiki

Blogs Technorati has tracked 70 million blogs as of March 07. They do not cover Myspace and Chinese blogs. The estimated number of blogs is around 150 million globally.

Technorati has tracked 70 million blogs as of March 07. They do not cover Myspace and Chinese blogs.

The estimated number of blogs is around 150 million globally.

Blogs - Creation and Posting 120,000 blogs are created every day as per Technorati 1.4 Million posts per day - Every hour 58,000 postings are done Blogs grew from 35 million to 70 million in 320 days

120,000 blogs are created every day as per Technorati

1.4 Million posts per day - Every hour 58,000 postings are done

Blogs grew from 35 million to 70 million in 320 days

Blogs vs Mainstream Media During Q4 of 2006, out of 100 most popular news sites, 22 were blogs (Rose from 12 during the previous quarter) Audience discrimination between blogs and mainstream media getting lesser

During Q4 of 2006, out of 100 most popular news sites, 22 were blogs (Rose from 12 during the previous quarter)

Audience discrimination between blogs and mainstream media getting lesser

Some Blogging Sites Blogger Wordpress Typepad Myspace

Blogger

Wordpress

Typepad

Myspace

Blogs - Characteristics RSS / Atom feed - distribution Interactivity Informal tone Timeliness Viral effect Visibility in the net

RSS / Atom feed - distribution

Interactivity

Informal tone

Timeliness

Viral effect

Visibility in the net

Message Boards and Social Networking Personalized pages Connecting with friends and extending network Myspace (150 million users) Facebook Del.icio.us Slideshare Orkut / Yahoo / Google groups

Personalized pages

Connecting with friends and extending network

Myspace (150 million users)

Facebook

Del.icio.us

Slideshare

Orkut / Yahoo / Google groups

Feed

Podcasts Transferring your PC into a radio station and tower Audio format of blog Both audio and video

Transferring your PC into a radio station and tower

Audio format of blog

Both audio and video

Podcasts The term ‘podcast’ turns around 113 million results in Google Estimated number of audio and video podcasts is 2.7 Million (Fedburner) Odeo has 3.1 M audio podcasts Downloadable to iPod

The term ‘podcast’ turns around 113 million results in Google

Estimated number of audio and video podcasts is 2.7 Million (Fedburner)

Odeo has 3.1 M audio podcasts

Downloadable to iPod

Podcast servers Podbean Odeo and many others YouTube, Blip.tv and MySpace for videos

Podbean

Odeo and many others

YouTube, Blip.tv and MySpace for videos

Wiki Definition: A website that can be individually or collaboratively edited using a web browser There are many wiki’s Wikipedia - online encyclopedia - many languages - English 1.7 million articles www.EditThis.info (Something cool to look at) http://editthis.info/natawiki/Main_Page

Definition:

A website that can be individually or collaboratively edited using a web browser

There are many wiki’s

Wikipedia - online encyclopedia - many languages - English 1.7 million articles

www.EditThis.info (Something cool to look at)

http://editthis.info/natawiki/Main_Page

Some More Important Aspects and Tools

Tags A tag is a category or description or keyword that someone (often the creator) assigned to it 230 million posts are using tags or categories 35% of users are using tags for their posts and this number is rapidly increasing

A tag is a category or description or keyword that someone (often the creator) assigned to it

230 million posts are using tags or categories

35% of users are using tags for their posts and this number is rapidly increasing

Bookmarks Social Bookmarking

Social Bookmarking

Delicious is useful for… Folk who use multiple computers in various locations. Discovery of items similar to your selection Collecting search strategies and information Sharing resources with peers, managers and others Web site development

Folk who use multiple computers in various locations.

Discovery of items similar to your selection

Collecting search strategies and information

Sharing resources with peers, managers and others

Web site development

Content in Delicious Database built by general public, contains what others liked Focused: Better for popular topics and items Currently tends to focus on items of interest to technophiles and young adults, but it is diversifying What you add, changes the profile

Database built by general public, contains what others liked

Focused: Better for popular topics and items

Currently tends to focus on items of interest to technophiles and young adults, but it is diversifying

What you add, changes the profile

Specific Del.icio.us Sites… Connotea: Like Del.icio.us but for scientists (Niche group) Go to www.Connotea.org

Connotea: Like Del.icio.us but for scientists (Niche group)

Go to www.Connotea.org

Digg is useful for… Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by users.

Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by users.

How These Tools Assist Corporations Microsoft, IBM, CNN, New York Post and many leading companies have blogs Social media brings the stakeholders closer to the organization The consumers are able to state their opinions and chat with like minded people You empower your consumer in turn they advertise for you through word of mouth

Microsoft, IBM, CNN, New York Post and many leading companies have blogs

Social media brings the stakeholders closer to the organization

The consumers are able to state their opinions and chat with like minded people

You empower your consumer in turn they advertise for you through word of mouth

How These Tools Assist Corporations Take the criticisms positively - Convert such postings to improve your relationship Create a sense of community and belonging for customers Thus creating customer loyalty and customer referrals Building a strong base of like minded industry people working together

Take the criticisms positively - Convert such postings to improve your relationship

Create a sense of community and belonging for customers

Thus creating customer loyalty and customer referrals

Building a strong base of like minded industry people working together

Thanks Questions? This presentation will be made available on SlideShare.net for those of you interested. I will email it to you.

Questions?

This presentation will be made available on SlideShare.net for those of you interested. I will email it to you.