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Social media rocketmatter
 

Social media rocketmatter

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  • Which social media account did you open first for personal use?Which social media account did you first open for business use?
  • According to BTI Consulting Group, legal decision makers find Martindale-Hubbell, LinkedIn, Super Lawyers and ACC Value Index very helpful. How frequently do legal decision makers use legal directories and online lawyer profiles? Daily: 5.2%, Weekly 22.4%, Monthly 28.5%, Few times a year 35.5%, Yearly 4.9% and Do not use: 3.5%
  • Notice how individual lawyers are using LinkedIn and Facebook more than law firms. Law firms are slightly higher in Twitter.
  • What does this mean to you and your firm? Do you want to hire an outside consultant or train in house. Explain benefits of each.
  • Define – social media – as defined by wikipedia - Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."[1] Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicateYou need a social media strategy to translate your firm’s values and goals and integrate those into your marketing strategy. You need to define why you’re using social media, where you want to go, and how you want to get there. Social media is starting to take hold with brands, companies and organizations everywhere, including law firms. Most are done “testing the waters” and are now approaching social media with certain goals in mind. Social media exists for one purpose only: to provide trusted, third party information to consumers looking for something other than a sales pitch.
  • You need a social media strategy to translate your firm’s values and goals and integrate those into your marketing strategy. You need to define why you’re using social media, where you want to go, and how you want to get there. Social media is starting to take hold with brands, companies and organizations everywhere, including law firms. Most are done “testing the waters” and are now approaching social media with certain goals in mind. Social media exists for one purpose only: to provide trusted, third party information to consumers looking for something other than a sales pitch.
  • Ensure you have a complete LinkedIn Profile. Go over status updates and not posting the same content to every network. List your current and past employment, education, personalize your websites, Twitter, and public URL.
  • What makes a complete Twitter profile? A professional picture, a good Twitter User ID, a well written description that makes use of all 160 characters, a link back to your LinkedIn profile or your Website biography. Follow people in your practice area, colleagues, clients and news. Retweet others, learn the lingo.
  • An example of a twitter profile. Notice how Sam personalized the background, posts useful information, pictures, retweets others, posts regularly and engages in conversation.
  • Facebook Page. All pages are moving over to Timeline profiles on March 30, 2012. Make use of photo albums, add historical data, status updates, and more. Add your Facebook info to your website, email signature, blog, etc. Note privacy issues. Sharing issues, etc.
  • Community pages were launched in April, 2010. 6.5 million pages were automatically created from user’s likes, interests, work and the work and education sections from the sections of the personal profile info tab. They were meant to be “the best collection of shared knowledge on a topic” on the web.Many companies were surprised and angered by their brands showing up without their control. Why were they angry? Because they have spent time and money investing in Facebook Business pages only to find appear pages that seem to compete with their pages. Community pages are built around topics, causes or experiences. Many community pages display Wikipedia articles about the topics they represent, as well as related posts from other people on Facebook in real time. Official pages are maintained by authorized representatives of a business, brand, celebrity, or organization, and they can create and share content about the entities that they represent.

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