Social Media 101:The BigThree
SocialMedia101
#1
Hint: It’s exactly what you think it is.
“Social media” is an umbrella term for web sites, or “channels,” that integrate
technology with varying degrees of persona...
at least one
Forrester, The Growth of Social Technology Adoption, 2009
at least one
U Mass, Social Media in the Inc. 500: The First Longitudinal Study, 2009
whether
how well you use it
Erik Qualman, Socialnomics
500
Privacy
Privacy
Pages
80
83%
Lexicon
Profile
Answers
Groups
Companies
Activity Updates
Getting Started
Getting Started
Applications
140
90
42%
Lexicon
Twitter
Twitter
Tweet
Tweet
#
#
#
Hashtag
@
@
Username
Follow
Follow
Follow
Follow
+ >
Erik Qualman, Socialnomics
Twitter isn’t about the quantity of your followers…it’s
about the quality of your followers.
Image: flickr.com/wittwisdom
Re
Retweet
Direct
Direct Message
Lists
Lists
Dashboards
“With great power comes great responsibility.”
Image: flickr.com/r8dio
“
”
CNN Social Media Policy
“
”
LA Times Social Media Use Guidelines
Now what?
Image: flickr.com/r8dio
THANK YOU
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
Iltasm101 webinar
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  • The average user interacts with approximately 130 Friends on their page
  • The average user interacts with approximately 130 Friends on their page
  • The average user interacts with approximately 130 Friends on their page
  • Iltasm101 webinar

    1. 1. Social Media 101:The BigThree SocialMedia101
    2. 2. #1 Hint: It’s exactly what you think it is.
    3. 3. “Social media” is an umbrella term for web sites, or “channels,” that integrate technology with varying degrees of personal interaction. Some channels are more interactive than others and some channels are more active than others. Bottom line: social media sites are those where the users generate the content. Source: Wikipedia | Image: flickr.com/deneyterrio
    4. 4. at least one Forrester, The Growth of Social Technology Adoption, 2009
    5. 5. at least one U Mass, Social Media in the Inc. 500: The First Longitudinal Study, 2009
    6. 6. whether how well you use it Erik Qualman, Socialnomics
    7. 7. 500
    8. 8. Privacy
    9. 9. Privacy
    10. 10. Pages
    11. 11. 80
    12. 12. 83%
    13. 13. Lexicon
    14. 14. Profile
    15. 15. Answers
    16. 16. Groups
    17. 17. Companies
    18. 18. Activity Updates
    19. 19. Getting Started
    20. 20. Getting Started
    21. 21. Applications
    22. 22. 140
    23. 23. 90
    24. 24. 42%
    25. 25. Lexicon
    26. 26. Twitter
    27. 27. Twitter
    28. 28. Tweet
    29. 29. Tweet
    30. 30. #
    31. 31. #
    32. 32. #
    33. 33. Hashtag
    34. 34. @
    35. 35. @
    36. 36. Username
    37. 37. Follow Follow Follow
    38. 38. Follow
    39. 39. + >
    40. 40. Erik Qualman, Socialnomics
    41. 41. Twitter isn’t about the quantity of your followers…it’s about the quality of your followers. Image: flickr.com/wittwisdom
    42. 42. Re
    43. 43. Retweet
    44. 44. Direct
    45. 45. Direct Message
    46. 46. Lists
    47. 47. Lists
    48. 48. Dashboards
    49. 49. “With great power comes great responsibility.” Image: flickr.com/r8dio
    50. 50. “ ” CNN Social Media Policy
    51. 51. “ ” LA Times Social Media Use Guidelines
    52. 52. Now what? Image: flickr.com/r8dio
    53. 53. THANK YOU

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