FROM IDEA TO EXIT.
Natalie Downe, 10th September 2013
Brighton, June 2010
Casablanca, Morocco, August 2010
If you are not embarrassed
by the first version of
your product, you’ve
launched too late.
Reid Hoffman
OH "if we fix all the bugs before launch, we
won't have any fun left"
@nataliedowne, 11:36 PM, 30th August 2010
"We launched lanyrd.com ! Go easy on it, the
log files are going a bit nuts, who knew Twitter
was viral?"
@simonw, 10:52 AM...
"Why are there ants on the wall?"
@nataliedowne, 6:24 PM, 2nd September 2010
"and we have internet again! at a nearby hotel
bar now, our internet here in Casablanca
reboots every day but normally com...
"Had no idea how much work there would be
_after_ launch, naively thought would be able
to relax a bit, this thing has gon...
"Internet at the 'Business Man Hotel' died, hot
footed it in a taxi to Rick's Cafe again, waiters
amused by us!"
@natalied...
"Being kicked out of Ricks, have to take a taxi
to our hotel down the coast in time to finish
scaling before the USA east c...
"So there is no Internet in the room and they
have turned all the restaurant lights off around
us #sysadminingInTheDark"
@...
Make your own luck.
Train from Cairo to Aswan, Egypt, October 2010
Egypt, November 2010
http://ycombinator.com/atyc.html
Luxor, Egypt, November 2010
What's new about what you're doing? What
substitutes do people resort to because what
you plan to make doesn't exist yet?
...
Learn how to take
advice.
Always be pitching.
Rehearsal day.
Lanyrd.com
Definitive database
of Professional Events
and Speakers
Personalised, Social,
Event Recommendation
Engine
Don't worry about people
stealing your ideas.
If your ideas are any good,
you'll have to ram them down
people's throats.
H...
Surround yourself with
a circle of trust.
Surround yourself with
a circle of trust.
Raising money
Raise money to last for
18 months.
Raise money to last for
18 months.
Investor checklist
Elevator pitch
Executive summary
Pitch deck
Answers to common questions
Introductions
The phone number ...
Investor checklist
Elevator pitch
Executive summary
Pitch deck
Answers to common questions
Introductions
The phone number ...
Investor checklist
Elevator pitch
Executive summary
Pitch deck
Answers to common questions
Introductions
The phone number ...
Investor checklist
Elevator pitch
Executive summary
Pitch deck
Answers to common questions
Introductions
The phone number ...
Investor checklist
Elevator pitch
Executive summary
Pitch deck
Answers to common questions
Introductions
The phone number ...
Investor checklist
Elevator pitch
Executive summary
Pitch deck
Answers to common questions
Introductions
The phone number ...
Get a good corporate
lawyer.
The way to seem
most formidable as an
inexperienced founder is to
stick to the truth.
Paul Graham
Building a team,
designing a company.
Hire from your
network.
Build tools that help
you punch above your
weight.
Pattern Portfolio.
One-click deploys.
Feature flags.
mobile
lanyrd.com/mobile
Always take press
screenshots yourself.
Always take press
screenshots yourself.
Press packs.
Embargo time and timezone.
Story summary and context.
Numbers.
Quotes.
Contact details.
Selection of screensh...
Press packs.
Embargo time and timezone.
Story summary and context.
Numbers.
Quotes.
Contact details.
Selection of screensh...
Press packs.
Embargo time and timezone.
Story summary and context.
Numbers.
Quotes.
Contact details.
Selection of screensh...
Lanyrd integrates with LinkedIn
For background information on Lanyrd, see our main press pack
For embargo until Saturday 1...
Lanyrd integrates with LinkedIn
For background information on Lanyrd, see our main press pack
For embargo until Saturday 1...
Keep an eye on your
out-of-money date.
December 2012
Choose a theory.
Prove or disprove the theory.
Choose a theory.
Prove or disprove the theory.
Lanyrd Pro, April 2013
Learn from people who
used to be like you.
San Francisco, USA, March 2013
Balance your options.
Companies don't buy
companies.
People buy companies.
Trust your gut instinct.
Look after yourself.
Doing a start-up is a life choice not a
get rich quick scheme
http://ycombinator.com/apply
http://lanyrd.com/scprmy
Thanks for listening.
From idea to exit
From idea to exit
From idea to exit
From idea to exit
From idea to exit
Upcoming SlideShare
Loading in...5
×

From idea to exit

1,410

Published on

Natalie launched the first version of Lanyrd.com with a co-founder and her husband Simon, while on honeymoon in Casablanca. As the site took off, they realised their side project was destined to become something much bigger.

This talk will tell the story of Lanyrd from a two-week proof of concept to a fully-fledged startup, the lessons learned along the way about building and launching a product, running a company, raising investment and the entrepreneurship journey. This is the talk she wished she heard before getting started! In September 2013, just a week before the SmashingConf 2013, Lanyrd was acquired by Eventbrite.

Published in: Career, Technology
1 Comment
4 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,410
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
10
Comments
1
Likes
4
Embeds 0
No embeds

No notes for slide

From idea to exit

  1. 1. FROM IDEA TO EXIT. Natalie Downe, 10th September 2013
  2. 2. Brighton, June 2010
  3. 3. Casablanca, Morocco, August 2010
  4. 4. If you are not embarrassed by the first version of your product, you’ve launched too late. Reid Hoffman
  5. 5. OH "if we fix all the bugs before launch, we won't have any fun left" @nataliedowne, 11:36 PM, 30th August 2010
  6. 6. "We launched lanyrd.com ! Go easy on it, the log files are going a bit nuts, who knew Twitter was viral?" @simonw, 10:52 AM, 31st August 2010
  7. 7. "Why are there ants on the wall?" @nataliedowne, 6:24 PM, 2nd September 2010
  8. 8. "and we have internet again! at a nearby hotel bar now, our internet here in Casablanca reboots every day but normally comes back in an hour" @natbat, 6:54 PM, 31st August 2010
  9. 9. "Had no idea how much work there would be _after_ launch, naively thought would be able to relax a bit, this thing has gone through the roof!" @nataliedowne, 7:54 PM, 1st September 2010
  10. 10. "Internet at the 'Business Man Hotel' died, hot footed it in a taxi to Rick's Cafe again, waiters amused by us!" @nataliedowne, 3:43 PM, 4th September 2010
  11. 11. "Being kicked out of Ricks, have to take a taxi to our hotel down the coast in time to finish scaling before the USA east coast wakes up" @nataliedowne, 4:21 PM, 4th September 2010
  12. 12. "So there is no Internet in the room and they have turned all the restaurant lights off around us #sysadminingInTheDark" @nataliedowne, 12:01 AM, 5th September 2010
  13. 13. Make your own luck.
  14. 14. Train from Cairo to Aswan, Egypt, October 2010
  15. 15. Egypt, November 2010
  16. 16. http://ycombinator.com/atyc.html
  17. 17. Luxor, Egypt, November 2010
  18. 18. What's new about what you're doing? What substitutes do people resort to because what you plan to make doesn't exist yet? What do you understand about your business that other companies in it just don't get? How will you make money? How will you get users? How do you know people need what you're making? https://news.ycombinator.com/apply
  19. 19. Learn how to take advice.
  20. 20. Always be pitching.
  21. 21. Rehearsal day.
  22. 22. Lanyrd.com Definitive database of Professional Events and Speakers Personalised, Social, Event Recommendation Engine
  23. 23. Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ram them down people's throats. Howard H. Aiken
  24. 24. Surround yourself with a circle of trust.
  25. 25. Surround yourself with a circle of trust.
  26. 26. Raising money
  27. 27. Raise money to last for 18 months.
  28. 28. Raise money to last for 18 months.
  29. 29. Investor checklist Elevator pitch Executive summary Pitch deck Answers to common questions Introductions The phone number of a really good lawyer!
  30. 30. Investor checklist Elevator pitch Executive summary Pitch deck Answers to common questions Introductions The phone number of a really good lawyer!
  31. 31. Investor checklist Elevator pitch Executive summary Pitch deck Answers to common questions Introductions The phone number of a really good lawyer!
  32. 32. Investor checklist Elevator pitch Executive summary Pitch deck Answers to common questions Introductions The phone number of a really good lawyer!
  33. 33. Investor checklist Elevator pitch Executive summary Pitch deck Answers to common questions Introductions The phone number of a really good lawyer!
  34. 34. Investor checklist Elevator pitch Executive summary Pitch deck Answers to common questions Introductions The phone number of a really good lawyer!
  35. 35. Get a good corporate lawyer.
  36. 36. The way to seem most formidable as an inexperienced founder is to stick to the truth. Paul Graham
  37. 37. Building a team, designing a company.
  38. 38. Hire from your network.
  39. 39. Build tools that help you punch above your weight.
  40. 40. Pattern Portfolio.
  41. 41. One-click deploys.
  42. 42. Feature flags.
  43. 43. mobile
  44. 44. lanyrd.com/mobile
  45. 45. Always take press screenshots yourself.
  46. 46. Always take press screenshots yourself.
  47. 47. Press packs. Embargo time and timezone. Story summary and context. Numbers. Quotes. Contact details. Selection of screenshots. Link to your primary press pack. Background product info. Logos Links and spelling of links.
  48. 48. Press packs. Embargo time and timezone. Story summary and context. Numbers. Quotes. Contact details. Selection of screenshots. Link to your primary press pack. Background product info. Logos Links and spelling of links.
  49. 49. Press packs. Embargo time and timezone. Story summary and context. Numbers. Quotes. Contact details. Selection of screenshots. Link to your primary press pack. Background product info. Logos Links and spelling of links.
  50. 50. Lanyrd integrates with LinkedIn For background information on Lanyrd, see our main press pack For embargo until Saturday 14th September 2013 at 4:00pm London (11:00am Eastern / 8:00am Pacific) Powered by WORLD TIME BUDDY 24AM/PM STARTS IN 4 days 7 hours, 23 minutes London United Kingdom, England 4:00 pm Sat, Sep 14 2013 - 4:00 pm Sat, Sep 14 2013 Your Time On this Computer / Device 5:00 pm Sat, Sep 14 2013 - 5:00 pm Sat, Sep 14 2013 +1+1 Lanyrd now helps LinkedIn users discover conferences and professional events based on their LinkedIn connections and profile information. This fills a gap left by the shutdown of LinkedIn's events application and allows event organizers to continue to take advantage of LinkedIn to promote their events. LinkedIn users can also use Lanyrd to build their own speaker profiles, get event information on their mobile phones and network more effectively with others at events. Lanyrd is launching the ability to sign in with your LinkedIn account and get event recommendations based on your LinkedIn contacts and profile information. LinkedIn users can now benefit from Lanyrd's directory of more than 25,000 events entered by our community in 100+ countries around the world. LinkedIn announced that they will be shutting down their events app on the 26th of November in a help page on their site. Speakers and attendees can build a profile of the events they have attended and the talks they have given. Where LinkedIn acts as your online resumé, Lanyrd can act as your online speaking portfolio. Users can subscribe to weekly emails recommending events based on their LinkedIn profile. As they grow their network on LinkedIn, these emails will get increasingly more relevant. Event organizers can use Lanyrd to promote their events, publish their event schedule both online and through our mobile apps, and gather together slides, notes and videos once the event has ended. This also marks the first time Lanyrd have made their service available to people who do not use Twitter. New Lanyrd users can also now create an account using an email address and password. Lanyrd helps people get more out of conferences and professional events, by discovering the right events to attend, meeting the right people while there and catching up on slides, notes and video afterwards. We have prepared a preview site for members of the press to try out the new functionality in advance of our public release on Monday at 4pm GMT. The preview is available here: http://preview.lanyrd.com/ Use username beta and password hamster to access the preview. You can then sign in with LinkedIn using the Sign Up link on the homepage. Lanyrd - http://lanyrd.com/ Lanyrd iPhone app - http://lanyrd.com/iphone/ Lanyrd's HTML5 Mobile web app (Compatible with Android, Blackberry, Windows Phone, Kindle etc) - - http://lanyrd.com/mobile/ Summary Key points About Lanyrd Press preview site Useful links Screenshots
  51. 51. Lanyrd integrates with LinkedIn For background information on Lanyrd, see our main press pack For embargo until Saturday 14th September 2013 at 4:00pm London (11:00am Eastern / 8:00am Pacific) Powered by WORLD TIME BUDDY 24AM/PM STARTS IN 4 days 7 hours, 23 minutes London United Kingdom, England 4:00 pm Sat, Sep 14 2013 - 4:00 pm Sat, Sep 14 2013 Your Time On this Computer / Device 5:00 pm Sat, Sep 14 2013 - 5:00 pm Sat, Sep 14 2013 +1+1 Lanyrd now helps LinkedIn users discover conferences and professional events based on their LinkedIn connections and profile information. This fills a gap left by the shutdown of LinkedIn's events application and allows event organizers to continue to take advantage of LinkedIn to promote their events. LinkedIn users can also use Lanyrd to build their own speaker profiles, get event information on their mobile phones and network more effectively with others at events. Lanyrd is launching the ability to sign in with your LinkedIn account and get event recommendations based on your LinkedIn contacts and profile information. LinkedIn users can now benefit from Lanyrd's directory of more than 25,000 events entered by our community in 100+ countries around the world. LinkedIn announced that they will be shutting down their events app on the 26th of November in a help page on their site. Speakers and attendees can build a profile of the events they have attended and the talks they have given. Where LinkedIn acts as your online resumé, Lanyrd can act as your online speaking portfolio. Users can subscribe to weekly emails recommending events based on their LinkedIn profile. As they grow their network on LinkedIn, these emails will get increasingly more relevant. Event organizers can use Lanyrd to promote their events, publish their event schedule both online and through our mobile apps, and gather together slides, notes and videos once the event has ended. This also marks the first time Lanyrd have made their service available to people who do not use Twitter. New Lanyrd users can also now create an account using an email address and password. Lanyrd helps people get more out of conferences and professional events, by discovering the right events to attend, meeting the right people while there and catching up on slides, notes and video afterwards. We have prepared a preview site for members of the press to try out the new functionality in advance of our public release on Monday at 4pm GMT. The preview is available here: http://preview.lanyrd.com/ Use username beta and password hamster to access the preview. You can then sign in with LinkedIn using the Sign Up link on the homepage. Lanyrd - http://lanyrd.com/ Lanyrd iPhone app - http://lanyrd.com/iphone/ Lanyrd's HTML5 Mobile web app (Compatible with Android, Blackberry, Windows Phone, Kindle etc) - - http://lanyrd.com/mobile/ Summary Key points About Lanyrd Press preview site Useful links Screenshots
  52. 52. Keep an eye on your out-of-money date.
  53. 53. December 2012
  54. 54. Choose a theory. Prove or disprove the theory.
  55. 55. Choose a theory. Prove or disprove the theory.
  56. 56. Lanyrd Pro, April 2013
  57. 57. Learn from people who used to be like you.
  58. 58. San Francisco, USA, March 2013
  59. 59. Balance your options.
  60. 60. Companies don't buy companies. People buy companies.
  61. 61. Trust your gut instinct.
  62. 62. Look after yourself. Doing a start-up is a life choice not a get rich quick scheme
  63. 63. http://ycombinator.com/apply
  64. 64. http://lanyrd.com/scprmy Thanks for listening.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×