Facebook
Marketing
Made Easy
by Natalie Alaimo
Super Simple Strategies To Attract New
Clients & Sales From Facebook
WRONG
Do You Wonder What’s
With YOU?
RESULTS
Why Others Are Getting
But You Aren’t?
I’VE BEEN THERE TOO!
And You Don’t Have
To Be There Any
More!
Who Is Natalie?
International Company
McDonald’s & Parents Biz
During Uni
Business Owners & Parents
Facebook & Digital Strategy
Web Design & Online
Marketing
Head of Marketing For Mum’s
Printing Business
I was going to be a....
MILLIONAIRE
Didn’t I get the
surprise of my life!
Business was hard...
Corporate = Small Biz
Marketing Budget =
No Money
My Life Now
2 31
Common FB Issues!
No Post
Engagement
Low or No
Exposure
News Feed
Not Sure
What Content
To Share
5 64
Common FB Issues!
Not Enough
Fans
No Sales Why Bother?
More than 60% of business
owners using social media are
not seeing results.
-Forbes
I CRACKED THE CODE
ALONE
Facebook
Isn’t Enough
ROCK
You Need A
SOLID
MARKETING
PLAN
6
Step
Rock Solid
Marketing
Plan
“Advertising on the
web is less about
just hitting someone
with a message...
it's about
engagement.”
WHY SOCIAL MEDIA?
Recommendations
from people you
know
Consumer Opinions
Posted Online
SeeMe +
BelieveMe =
PayMe Formula
1
First Introduction
To You + Your
Business
It’s not who you know,
but who knows you!
SeeMe Phase
Must Be Known To
Your Idea...
Sharing Great Content
BelieveMe Phase
Positioning You As
The Expert
Increase Your
BelieveMe Bank
More Referrals & Sales
PayMe Phase
Design & Live the
Life You Want!
Keep The Sales
Funnel Full
What’s Your Sales
Process?
2
• Without clearly mapping out a path for your clients to move
through you are leaving your sales up to chance.
• Must know...
Buy Products/
Services
Sign Up For
Your Offer
Find You On
Facebook
What Is Your Sales Process?
Lots of BelieveMe Bank Buil...
Define Your
Market
3
The Person In The
Bullseye Represents
Your Ideal Client
• Love To Work With
• Pay Their Bills On Time
• Wants What You Off...
• Understanding your ideal clients assists with;
• where you market your business + events you attend
• how you communicat...
Define Your Market
Do You Think The Same Person
Would Book Both These People?
Holy Three Of
Online
Marketing
4
ALONE
Facebook
Isn’t Enough
TRAFFIC
Website needs
EMAILS
Must Collect
For Marketing
Create A Loop Where You Are
Engaging Your Audience
Goal Is To Convert To Sale When
The Time Is Right For You Both
First Impression:
Facebook
5
• Your Market is already there + don’t make them come to
you
• First Goal: Attract + Engage with your market
• Second Goal...
• Almost 12 million Australians on Facebook
• 65% of Australian users log on daily to Facebook
• 50% check Facebook in the...
First Impressions Count
First Impressions Count
First Impressions Count
First Impressions Count
First Impressions Count
Facebook Content
Creation
6
MAIN
Content Is Your
Form Of
Communication
Online
Motivate + Inspire
Influence + Engage
Find + Reach
Convert Your
Audience
• Content Helps People Decide If You Are A Good Fit
• That You Can Help Them + Understand Them
• Your Content Must Connect...
• Use your content to provide so much value that people
think
• “if this is free, imagine how create the paid information ...
• Brainstorm (we are going to do this later)
• Frequently Ask Questions
• Case Studies - Good, Bad & Ugly (sharing success...
SeeMe = Attraction Content
SeeMe = Attraction Content
SeeMe = Attraction Content
SeeMe = Attraction Content
SeeMe = Attraction Content
SeeMe = Attraction Content
SeeMe = Attraction Content
BelieveMe = Business Content
BelieveMe = Business Content
BelieveMe = Business Content
BelieveMe = Business Content
BelieveMe = Business Content
BelieveMe = Business Content
EngageMe = Interaction Content
EngageMe = Interaction Content
EngageMe = Interaction Content
EngageMe = Interaction Content
EngageMe = Interaction Content
PayMe = Converting Content
PayMe = Converting Content
PayMe = Converting Content
PayMe = Converting Content
• Must Focus On Converting + Moving People From Facebook
• You Don’t Own Facebook (me either!) + It Could Be Gone
Tomorrow...
• Aim for 2 - 3 posts per day
• 80/20 rule
• Test + Measure The Best Times To Post (higher engagement)
• Post Consistently...
• Spend 30 minutes brainstorming the four types of content
and come up with a list like this;
• SeeMe - Inspirational Quot...
• Mix up your media - photos, video, written, links
• Proof Read - once, twice, three times
• Don’t use technical jargon -...
• Basic Plan
• 1. Brainstorm topics - 30 min
• 2. Need 2 - 3 posts per day (5 days per week)
• 3. Only need about 30 piece...
Hooking Your
Market
7
• Without clearly mapping out a path for your clients to move
through you are leaving your sales up to chance.
• Must know...
Buy Products/
Services
Sign Up For
Your Offer
Find You On
Facebook
What Is Your Sales Process?
Lots of BelieveMe Bank Buil...
• Often called your Optin Offer & Incentive
• Using Free Content to “Provide A Taste” and to “Hook” the
attention of your ...
• Your aim should be that it’s easy for people to access +
automatically delivered
• Offering something for FREE is best!
...
• When creating focus on your title, branding & content!
• It’s the FIRST impression with your client
• Make it high quali...
• If you aren’t sure what your market wants - ask them!
• What do people need to know before they purchase your
products?
...
Facebook Apps To
Set Up Your
Hook
8
• Required information;
•Attention Grabbing Headline which speaks directly to your
client
•Information on what your hook i...
Setting Up Your Hook
Setting Up Your Hook
Setting Up Your Hook
Setting Up Your Hook
• Facebook Apps To Create These Tabs
•PageModo
•LeadPages
•WooBox
•Hundreds of others but these ones I recommend to my
cli...
Setting Up Your Hook
Setting Up Your Hook
Setting Up Your Hook
Setting Up Your Hook
Setting Up Your Hook
Setting Up Your Hook
Setting Up Your Hook
Setting Up Your Hook
Setting Up Your Hook
Other Facebook
Apps
9
Other Facebook Apps
Standard
Facebook
Apps
Other Facebook Apps
Other Social Sites = Not Recommended
Other Facebook Apps
Other Facebook Apps
• Attention grabbing or enticing image for each app
• Size is 111 x 74 pixels
• Create your own using ...
WHERE TO NEXT?
ROCK
DO YOU
HAVE A
SOLID
MARKETING
PLAN?
SUCCESS
It’s The
Difference
Between
And
FAILURE
Imagine What It Would
Feel Like To Have A Rock
Solid Online Marketing
Plan That You Can Follow
Introducing
The Ask Natalie Academy is an
online training portal for people
who want to
MARKET THEIR BUSINESS
ONLINE + ACTUALLY GET
RE...
As A Member You’ll Have
Access To...
CORE TRAINING
CREATE
YOUR
ROCK
SOLID
PLAN
SPECIALISED TRAINING
But That’s Not All...
www.asknatalieacademy.com
But That’s Not All...
www.asknatalieacademy.com
But That’s Not All...
www.asknatalieacademy.com
But That’s Not All...
www.asknatalieacademy.com
But That’s Not All...
www.asknatalieacademy.com
But That’s Not All...
www.asknatalieacademy.com
Only $47 per month
$297
MONTH
$97
MONTH
www.OnlineEdgeAcademy.com/Trialwww.asknatalieacademy.com
www.asknatalieacademy.com
www.asknatalieacademy.com
Best Investment
www.asknatalieacademy.com
with Natalie, it took just a
few hours
www.asknatalieacademy.com
www.asknatalieacademy.com
17,000 fans + 125 sales
318K Post Reach
www.asknatalieacademy.com
Get The Help, Insights & Plan That
Will Push Your Business To The
Next Level + Live The Life You Love
www.asknatalieacadem...
I Can Help You Transform Your
Business
Where will you be 6 months
from now? Or Even 1 month
from now?
www.asknatalieacadem...
Questions?
www.asknatalieacademy.com
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
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Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)

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Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)

The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.

In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps

Published in: Education
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Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)

  1. 1. Facebook Marketing Made Easy by Natalie Alaimo Super Simple Strategies To Attract New Clients & Sales From Facebook
  2. 2. WRONG Do You Wonder What’s With YOU?
  3. 3. RESULTS Why Others Are Getting But You Aren’t?
  4. 4. I’VE BEEN THERE TOO!
  5. 5. And You Don’t Have To Be There Any More!
  6. 6. Who Is Natalie?
  7. 7. International Company McDonald’s & Parents Biz During Uni Business Owners & Parents
  8. 8. Facebook & Digital Strategy Web Design & Online Marketing Head of Marketing For Mum’s Printing Business
  9. 9. I was going to be a.... MILLIONAIRE
  10. 10. Didn’t I get the surprise of my life! Business was hard... Corporate = Small Biz Marketing Budget = No Money
  11. 11. My Life Now
  12. 12. 2 31 Common FB Issues! No Post Engagement Low or No Exposure News Feed Not Sure What Content To Share
  13. 13. 5 64 Common FB Issues! Not Enough Fans No Sales Why Bother?
  14. 14. More than 60% of business owners using social media are not seeing results. -Forbes
  15. 15. I CRACKED THE CODE
  16. 16. ALONE Facebook Isn’t Enough
  17. 17. ROCK You Need A SOLID MARKETING PLAN
  18. 18. 6 Step Rock Solid Marketing Plan
  19. 19. “Advertising on the web is less about just hitting someone with a message... it's about engagement.”
  20. 20. WHY SOCIAL MEDIA?
  21. 21. Recommendations from people you know Consumer Opinions Posted Online
  22. 22. SeeMe + BelieveMe = PayMe Formula 1
  23. 23. First Introduction To You + Your Business It’s not who you know, but who knows you! SeeMe Phase Must Be Known To Your Ideal Client!
  24. 24. Sharing Great Content BelieveMe Phase Positioning You As The Expert Increase Your BelieveMe Bank
  25. 25. More Referrals & Sales PayMe Phase Design & Live the Life You Want! Keep The Sales Funnel Full
  26. 26. What’s Your Sales Process? 2
  27. 27. • Without clearly mapping out a path for your clients to move through you are leaving your sales up to chance. • Must know the exact steps people must take to give you $$$ • This isn’t salesy, sleazy or manipulative. • It’s about understanding human behaviour and your product/services. • Your sales process will be, or potentially could be, different for each product + service you provide. • You will need to map out the process for both new clients and repeat clients What Is Your Sales Process?
  28. 28. Buy Products/ Services Sign Up For Your Offer Find You On Facebook What Is Your Sales Process? Lots of BelieveMe Bank Building
  29. 29. Define Your Market 3
  30. 30. The Person In The Bullseye Represents Your Ideal Client • Love To Work With • Pay Their Bills On Time • Wants What You Offer, How You Want To Offer It • Any Other Factors That Are Important To You! Not Every Customer You Get Will Be In The Bullseye
  31. 31. • Understanding your ideal clients assists with; • where you market your business + events you attend • how you communicate (language, style, tone) • where you communicate (timing, media) • Tailor Your Communication to Only One Person. • Connect With Them. Build Rapport + Connection. • By Gaining Ideal Client Clarity Your Business Becomes Easier To Market, You Gain More Clients and Have Heaps More Fun! Define Your Market
  32. 32. Define Your Market
  33. 33. Do You Think The Same Person Would Book Both These People?
  34. 34. Holy Three Of Online Marketing 4
  35. 35. ALONE Facebook Isn’t Enough
  36. 36. TRAFFIC Website needs
  37. 37. EMAILS Must Collect For Marketing
  38. 38. Create A Loop Where You Are Engaging Your Audience Goal Is To Convert To Sale When The Time Is Right For You Both
  39. 39. First Impression: Facebook 5
  40. 40. • Your Market is already there + don’t make them come to you • First Goal: Attract + Engage with your market • Second Goal: Get them off Facebook to your website and email list! • You should be using Facebook to generate warm qualified leads to your business • It’s essential to have both a personal profile and business page Facebook
  41. 41. • Almost 12 million Australians on Facebook • 65% of Australian users log on daily to Facebook • 50% check Facebook in the morning - before they get out of bed! • Average Facebook session is 22 minutes • Facebook fans outspend non fans by 4 times • 48% of your fans believe that you are a trustworthy source of information Facebook
  42. 42. First Impressions Count
  43. 43. First Impressions Count
  44. 44. First Impressions Count
  45. 45. First Impressions Count
  46. 46. First Impressions Count
  47. 47. Facebook Content Creation 6
  48. 48. MAIN Content Is Your Form Of Communication Online
  49. 49. Motivate + Inspire Influence + Engage Find + Reach Convert Your Audience
  50. 50. • Content Helps People Decide If You Are A Good Fit • That You Can Help Them + Understand Them • Your Content Must Connect With Your Audience • Based On SeeMe + BelieveMe = PayMe Formula There Are Four Types Of Content • SeeMe • BelieveMe • EngageMe • PayMe Content Creation
  51. 51. • Use your content to provide so much value that people think • “if this is free, imagine how create the paid information will be” • “this person really knows there stuff” • “I like this person, they are like me!” • Using Content Marketing you are able to LEVERAGE your marketing efforts and TIME. Create it once and 1000‘s of people can see it. • Make it a reflection of you, your company, your brand and your values • Put your own unique STAMP on it. Content Creation
  52. 52. • Brainstorm (we are going to do this later) • Frequently Ask Questions • Case Studies - Good, Bad & Ugly (sharing success + failures + lessons learned) • Review on products & services you use (ie GoToWebinar vs WebinarJam) • Instructions, Tips + How To’s (save money on shampoo) • Trending Topics (as long as relevant to your business) • Your Personal Story/Experience + Your Companies Story • Keywords (what are people searching for) Content Creation Ideas
  53. 53. SeeMe = Attraction Content
  54. 54. SeeMe = Attraction Content
  55. 55. SeeMe = Attraction Content
  56. 56. SeeMe = Attraction Content
  57. 57. SeeMe = Attraction Content
  58. 58. SeeMe = Attraction Content
  59. 59. SeeMe = Attraction Content
  60. 60. BelieveMe = Business Content
  61. 61. BelieveMe = Business Content
  62. 62. BelieveMe = Business Content
  63. 63. BelieveMe = Business Content
  64. 64. BelieveMe = Business Content
  65. 65. BelieveMe = Business Content
  66. 66. EngageMe = Interaction Content
  67. 67. EngageMe = Interaction Content
  68. 68. EngageMe = Interaction Content
  69. 69. EngageMe = Interaction Content
  70. 70. EngageMe = Interaction Content
  71. 71. PayMe = Converting Content
  72. 72. PayMe = Converting Content
  73. 73. PayMe = Converting Content
  74. 74. PayMe = Converting Content
  75. 75. • Must Focus On Converting + Moving People From Facebook • You Don’t Own Facebook (me either!) + It Could Be Gone Tomorrow • 20% Of Content Should Be Converting People To The Next Steps Based On Your Sales Process • Don’t Sell Too Much On Facebook Directly Move People From Facebook
  76. 76. • Aim for 2 - 3 posts per day • 80/20 rule • Test + Measure The Best Times To Post (higher engagement) • Post Consistently • Ask For The Interaction • Understand What Your Audience Wants • Your Content Should Be Relevant To Your Market - Not YOU! Content Creation
  77. 77. • Spend 30 minutes brainstorming the four types of content and come up with a list like this; • SeeMe - Inspirational Quotes • BelieveMe - Tip On How To Avoid Swimmers Hair • EngageMe - Fill in the BLANK • PayMe - Join our free Webinar • Remember the 80/20 Rule • 20% PayMe Content Creation
  78. 78. • Mix up your media - photos, video, written, links • Proof Read - once, twice, three times • Don’t use technical jargon - write like you speak • Just Start - it becomes easier • Write for your clients not peers • Always lead people to take action or lead them to the next step Content Creation
  79. 79. • Basic Plan • 1. Brainstorm topics - 30 min • 2. Need 2 - 3 posts per day (5 days per week) • 3. Only need about 30 pieces of content • 4. Find other pages (websites) who content you are happy to share • 5. Schedule Content in Advanced • 6. Remember to check in and join the conversation Content Creation
  80. 80. Hooking Your Market 7
  81. 81. • Without clearly mapping out a path for your clients to move through you are leaving your sales up to chance. • Must know the exact steps people must take to give you $$$ • This isn’t salesy, sleazy or manipulative. • It’s about understanding human behaviour and your product/services. • Your sales process will be, or potentially could be, different for each product + service you provide. • You will need to map out the process for both new clients and repeat clients What Is Your Sales Process?
  82. 82. Buy Products/ Services Sign Up For Your Offer Find You On Facebook What Is Your Sales Process? Lots of BelieveMe Bank Building
  83. 83. • Often called your Optin Offer & Incentive • Using Free Content to “Provide A Taste” and to “Hook” the attention of your Ideal Client • Once people have agreed to give you their permission to stay in regular contact, you can build a deeper relationship with them • The goal of your HOOK - is to provide your ideal client with an offer they can’t resist so they will join your email list • Should be based on your ideal client + sales process Hooking Your Market
  84. 84. • Your aim should be that it’s easy for people to access + automatically delivered • Offering something for FREE is best! • Highly LEVERAGES offerings are best for time - webinars, ebooks, reports, video series, checklists, fast action guides • Should have a HIGH perceived value • Focus on BENEFITS + OUTCOMES • Clients need to think - how good is this free stuff, paid stuff must be better • Based on Sales Process - Melanie Miller Story Hooking Your Market
  85. 85. • When creating focus on your title, branding & content! • It’s the FIRST impression with your client • Make it high quality - Mc Donalds VS Paris • Give away your best stuff • Brand Challenges VS Hot Brand Action - More Supercharged action than your brand has gotten in months. Get the 5 day brand challenge • Ebook Vs Free Download (Limited Time Only) 12 Proven Ways To Becoming Upstoppable Hooking Your Market
  86. 86. • If you aren’t sure what your market wants - ask them! • What do people need to know before they purchase your products? • What questions are people always asking? • Can you provide an overview of your products + services? • How to best use your products? • Product Based - samples, free shipping etc Hooking Your Market
  87. 87. Facebook Apps To Set Up Your Hook 8
  88. 88. • Required information; •Attention Grabbing Headline which speaks directly to your client •Information on what your hook is •Exactly what they need to do to get it (clear + simple) •Optin Box (code from your email marketing program) •Privacy + Spam Policy • Free of all DISTRACTIONS and lead people to take ONE ACTION! Setting Up Your Hook
  89. 89. Setting Up Your Hook
  90. 90. Setting Up Your Hook
  91. 91. Setting Up Your Hook
  92. 92. Setting Up Your Hook
  93. 93. • Facebook Apps To Create These Tabs •PageModo •LeadPages •WooBox •Hundreds of others but these ones I recommend to my clients Setting Up Your Hook
  94. 94. Setting Up Your Hook
  95. 95. Setting Up Your Hook
  96. 96. Setting Up Your Hook
  97. 97. Setting Up Your Hook
  98. 98. Setting Up Your Hook
  99. 99. Setting Up Your Hook
  100. 100. Setting Up Your Hook
  101. 101. Setting Up Your Hook
  102. 102. Setting Up Your Hook
  103. 103. Other Facebook Apps 9
  104. 104. Other Facebook Apps Standard Facebook Apps
  105. 105. Other Facebook Apps Other Social Sites = Not Recommended
  106. 106. Other Facebook Apps
  107. 107. Other Facebook Apps • Attention grabbing or enticing image for each app • Size is 111 x 74 pixels • Create your own using tools such as PicMonkey or Pixlr
  108. 108. WHERE TO NEXT?
  109. 109. ROCK DO YOU HAVE A SOLID MARKETING PLAN?
  110. 110. SUCCESS It’s The Difference Between And FAILURE
  111. 111. Imagine What It Would Feel Like To Have A Rock Solid Online Marketing Plan That You Can Follow
  112. 112. Introducing
  113. 113. The Ask Natalie Academy is an online training portal for people who want to MARKET THEIR BUSINESS ONLINE + ACTUALLY GET RESULTS
  114. 114. As A Member You’ll Have Access To...
  115. 115. CORE TRAINING CREATE YOUR ROCK SOLID PLAN
  116. 116. SPECIALISED TRAINING
  117. 117. But That’s Not All... www.asknatalieacademy.com
  118. 118. But That’s Not All... www.asknatalieacademy.com
  119. 119. But That’s Not All... www.asknatalieacademy.com
  120. 120. But That’s Not All... www.asknatalieacademy.com
  121. 121. But That’s Not All... www.asknatalieacademy.com
  122. 122. But That’s Not All... www.asknatalieacademy.com
  123. 123. Only $47 per month $297 MONTH $97 MONTH www.OnlineEdgeAcademy.com/Trialwww.asknatalieacademy.com
  124. 124. www.asknatalieacademy.com
  125. 125. www.asknatalieacademy.com Best Investment
  126. 126. www.asknatalieacademy.com with Natalie, it took just a few hours
  127. 127. www.asknatalieacademy.com
  128. 128. www.asknatalieacademy.com 17,000 fans + 125 sales 318K Post Reach
  129. 129. www.asknatalieacademy.com
  130. 130. Get The Help, Insights & Plan That Will Push Your Business To The Next Level + Live The Life You Love www.asknatalieacademy.com
  131. 131. I Can Help You Transform Your Business Where will you be 6 months from now? Or Even 1 month from now? www.asknatalieacademy.com Enrolment Closes Friday 21st March Cancel at any time = no risk
  132. 132. Questions? www.asknatalieacademy.com

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