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What is Social Media - Workshop For the Central Chamber of Commerce

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What is Social Media was presented at the Central Chamber of Commerce Lunch & Learn Session, on the Gold Coast Australia. Run by Social Media & Online Marketing Expert Natalie Alaimo from Brilliant ...

What is Social Media was presented at the Central Chamber of Commerce Lunch & Learn Session, on the Gold Coast Australia. Run by Social Media & Online Marketing Expert Natalie Alaimo from Brilliant Web Design. Natalie Alaimo shares her experience with Social Media and how small business owners can grow their business using Social Media

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  • Who has a phone contract now with FREE access to Facebook?
  • Recommendation from people they know 90% Consumer opinions posted online – 70% - they don’t know these people Brand Websites – 70% Your own email marketing only 54% Search Engine Results ads – 41% Social Media gets your brand in the top two – recommendations from people they know and consumer options posted online
  • Why? Facebook – tops traffic over Google each week – 500 millions users – 2 nd highest ranked website – personal and business branding LinkedIn – 75 million users – 95% of online recruitment happens here – personal branding – business interaction Twitter – 100 million users – high frequency of posting – higher search engine rankings – excellent for searching and consumer trend watching – search engines – integrate with others
  • Upload and share your slide presentation Only slides no audio Build your visibility and creditably
  • Digg – Create your own profile and follow people an have them follow you Include a digg link on your blog People rate articles (which are links to your page) excellent for creating more traffic to your website and getting your articles to go viral around the web
  • Create and upload audio Customise your own page Create a your username similar to Facebook etc
  • Photo Sharing, can tag image which are used for searching Increasing visibility – can be linked to other accounts

What is Social Media - Workshop For the Central Chamber of Commerce Presentation Transcript

  • 1. What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com What is Social Media & Ways To Use It To Promote Your Business
  • 2. Presented By Natalie Alaimo Brilliant Web Design www.nataliealaimo.com www.facebook.com/NatalieAlaimoPage www.twitter.com/nalaimo http:// au.linkedin.com/in/nataliealaimo /   What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 3. What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
    • Who is currently using Social Media?
    • Who is currently using Social Media successfully?
    • Who has no idea about Social Media and want to learn more?
  • 4. Great, well you are all in the right place What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 5. A little about me? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
    • Sales and marketing roles for the last 12 years
    • Aim for Highest Return lowest cost/input
    • Variety of industries
      • Unique products – mailing equipment
      • Commodity products – printing
    • True Passion came when I discovered websites, online marketing & social media
    • Now working with International Companies such as BNI (36 countries) & GBC (Acco Brands)
    • My favourite thing is working with small business owners and showing them how to use
    • the principles of online marketing and social media to leverage their time and create more and better qualified leads for their business
    • Is that something you would be interested in?
  • 6. What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
    • Some of the things I’m managed to accomplish include
    • Blogging for Telstra
    • Presenting Social Media to KL, Malaysia
    • Article in International Entrepreneurs magazine
    • Working with International, multi million dollar companies including
      • BNI – world’s largest referral networking group
        • 36 countries, 120,000 members worldwide
        • BNI Australia, 5000 members
    • GBC Australia – Acco Brands who are the people who do sell many of the products you would find in Officeworks
  • 7. So, do you want to know about Social Media? And how to use it for your business? Well you are in the right place!! What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 8. What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com We are in the mist of a revolution Revolution of communication
  • 9. Let’s look back in History What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Printing Press
  • 10. Let’s look back in History What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Radio
  • 11. Let’s look back in History What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com TV
  • 12. Let’s look back in History What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Internet
  • 13. Who controlled the messages? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 14. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 15. Are you Ready?
  • 16. Largest growing segment on Facebook is females 55-65 What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 17. 50% of the mobile internet traffic in the UK is for Facebook What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 18. 78% of people trust peer recommendations What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 19. Facebook tops weekly traffic from Google What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 20. 25% of search results for the World’s Top 20 largest brands are links to user-generated content What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 21. What is Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 22. What is Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com “ The web is at a really important turning point right now. Up until recently, the default on the web has been that most things aren’t social and most things don’t use your real identity. We’re building toward a web where the default is social.” Mark Zuckerberg Social Media is using these means of communication in a social manner to reach or influence people
  • 23. Traditional Marketing What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
    • You broadcast the message
    • Market receives the information
    • One Way Communication
    • They can’t communicate back
  • 24. New “Social Media” Marketing What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Advertising on the web is less about just hitting someone with a message... it's about engagement. Mark Zuckerberg
    • You broadcast the message
    • Market receives the information
    • You engage them
    • They communicate back
  • 25. Why Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
    • Social Media is a logical extension of what we have been doing for years. The technology has changed but the fact remains that as humans we want
    • To Connect
    • To Learn
    • To Express
    • To Share
    • To Interact
  • 26. But what about business?
    • Business is one human connecting with another human
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 27. VCP Formula What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Visibility + Credibility = Profitability
    • Social Media tools & platforms provide you with an opportunity to be visible
    • The information & media you share builds your credibility
    • You can then move your fans/followers off Social Media to your website or blog where they enter your sales process and end up in the profitability zone
  • 28. Social Media Sales Funnel What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 29. Why Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 30. What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 31. Big 3 What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 32. What is What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
    • Facebook allows you to share your life and business with friends, family, clients and potential clients. You share via Facebook using a mixture of media, from status updates, notes, links, videos, images and so much more.
    • Facebook has a mixture of accounts from personal profiles, community pages to official pages and groups. The right one for you will depend on your business and objectives.
  • 33. Facebook What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 34. What is What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
    • Sharing your life in 140 characters called a Tweet
    • Twitter is a relaxed style where users share a mixture of social, personal and business content.
    • Allows sharing of content very easily via the “reTweet” feature
    • Twitter provides the opportunity to share brief snippets of information with your customers allowing them to view and read what they are interested in.
    • It allows you to quickly share information with people interested in you and your company.
  • 35. Twitter What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 36. What is What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
    • LinkedIn is a business orientated social networking site.
    • It has similar features to Facebook in terms of “friends” called “connections” and status updates.
    • Its main use is for business networking and recruitment.
    • LinkedIn has a very professional, white collar feel, where users interact by using status updates, groups and discussions.
    • LinkedIn is purely professional based and doesn’t have the fun factor.
    • LinkedIn users can get recommendations from their connections
  • 37. LinkedIn What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 38. Who Is Your Target Market?
    • Be as specific as possible
    • Think of your current clients (the ones you like)
    • Think of the industries you deal with
    • Which position in the companies
    • Age, gender, income, interests/hobbies
    • Complete the worksheet
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 39. What is your Marketing Message?
    • My customer/s is/are
    • Their problem is
    • I fix it by
    • My customers now benefit because
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 40. What is your Marketing Message?
    • My customers are small business owners and entrepreneurs based in Australia.
    • Their problem is they know they need to be on social media and online but don’t really know what or how to do it
    • I fix it by providing them with strategies and systems which makes the whole process as easy as paint by numbers, leaving nothing to chance
    • My customers now benefit because they are generating more leads, have better clients who they love to work with and can leverage their time for greater returns.
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 41. Where is Your Target Market? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 42. Summary
    • Statistics vary from source to source
    • Fastest growing demographic on Facebook – Females 55 – 65
    • LinkedIn has a higher average age than other sites
    • Females dominate Facebook, Twitter & FourSquare
    • Males dominate LinkedIn & YouTube
    • Average age is 38
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 43. Australia What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Australians are leading the way with the most time spend on SM sites – 7 hours per month
  • 44. Social Media Strategy
    • Three Specific Strategies
      • Brand Awareness
      • Build A Community
      • Gaining Sales
    • Two Overall Benefits
      • Visibility & Credibility
      • Search Engine Optimisation
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 45. Social Media Strategy
    • Sharing High Quality Information
    • Sharing Valuable Information
    • Engaging Your Clients
    • Using a variety of media – written, audio, video
    • Using a variety of tools and platforms – Facebook, Blog, Forums, Review Sites
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com You can buy attention (advertising), you can beg for attention from the media (PR). You can bug people one at a time to get attention (Sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free. David Meerman Scott
  • 46. Brand Awareness
    • Building your Brand Name
    • Getting your Brand Known in Your Niche
    • Visible to your target market
    • Get people talking about You – Personal Branding
    • Get people talking about Your Brand
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 47. Brand Awareness What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 48. Blendtec What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com The first videos went on the company’s website on Nov 2, and after only 1 day the site had received 23,000 hits. After being  released on YouTube  the videos exploded, with their version of a ‘golf ball smoothie’ receiving over 1.7 million views. “Ten days ago, I didn’t even know what YouTube was,” said Dickson with a chuckle. “I’m learning real fast.” For around $50 (the cost of the items the blender has destroyed) the company has managed to reach an international audience of millions. “We have built a top-of-mind brand recognition awareness of this company in a matter of days,” Wright said. Read more:  Case Study: Blendtec – The Power of Viral Marketing | ineedhits   http://blog.ineedhits.com/small-business-news/case-study-blendtec-the-power-of-viral-marketing-27432274.html#ixzz0zrj5ywI6
  • 49. Build A Community
    • Women In Business
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 50. Build A Community What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 51. Build A Community
    • Zarraffa’s Coffee
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 52. Gaining Sales
    • Isn’t this the reason we are in business?
    • Adding more prospects into your sales funnel
    • Gaining more sales (online)
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 53. Gaining Sales What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 54. Gaining Sales What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 55. Benefits Of Social Media
    • Increased Visibility
      • Consistency in posting
      • Vary posting times to capture varied audiences
    • Increased Credibility
      • Quality information
      • Relevant information
      • Valuable information
    • Increased Search Engine Rankings
      • Selecting correct usernames
      • Using keywords where possible
      • Posting frequently
      • Posting Consistently
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 56. Setting Objectives
    • Should be based on goals, strategy and business
    • Set Objectives per platform
      • x amount of friends/followers by a certain time
      • x amount of interaction (comments, likes)
      • % increase in traffic to your website
      • x amount of friends sharing your information with their friends
      • status updates x times per week
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 57. Mistakes to Avoid
    • Large amount of fans but not your target market – quality vs quantity
    • Lack of Advertising
      • advertise your social media profiles offline
    • Giving up after a short time
      • Social Media is a long term strategy
    • Relevant Content – 80/20 business/personal
      • If someone lands on your page will they find updates which will increase or decrease your credibility?
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 58. Mistakes To Avoid
    • Too Many Accounts
      • Either integrate accounts or only open what you can manage
      • Don’t build up a following and then abandon account – Boost Juice
    • Lack of Engagement
      • Engage first then sell
      • Answer and respond to questions/feedback
    • Not linking back to website/resources
      • Build creditability by linking back to more information
    • Lack of Monitoring
      • Check in daily or every few days
      • Restaurant who started an account and then left it – had people wanting to book on their page but they never responded
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 59. Boost Juice What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 60. Linking To Marketing
    • Should form part of your marketing strategy
    • Move from Advertising (blasting model) to Social Media (engagement model)
    • Providing content instead of sales
    • Position your brand and you as the expert
    • Encourage offline to connect online
      • Most users don’t see it as opt in marketing when liking pages, following and connecting
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 61. Link to Website
    • Build a database
      • to continue the marketing process
      • Social Media platforms could be gone tomorrow
    • Link back to your website/blog
    • Website should have fresh, original & new content
    • Integrate with Social Media both ways
      • Plugins and badges on website
      • Links from social media platforms to read more
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 62. What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 63. Editorial Brainstorm
    • Breaking your business down into bite size pieces
    • Start with the big topics – then deeper
    • Think of:
      • Commonly asked questions
      • Interesting or unusual facts
      • Commonly forgotten things
    • Complete Worksheet
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 64. Editorial Schedule
    • Objectives & Goals
      • How often can you post?
      • Which platform works best for your market?
      • Which media works best for your market?
    • Complete Worksheet
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 65. Facebook
    • Personal Profile
    • Official Page
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 66. Twitter
    • Business Profile
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 67. LinkedIn
    • Personal Profile
    • Company Page
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 68. YouTube
    • Create your own channel
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 69. FourSquare
    • Location Based
    • Users “Check In” when visiting
    • Can offer promotions based on number of Check Ins
    • Excellent for creating repeat purchases for location based business
    • Mainly Females
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 70. Forums & Discussions
    • Search for Forums & Discussion boards on your topics
    • Register and join in the conversation
    • Add your website to your signature to gain link backs to your website
    • It’s about engagement and sharing information, not selling
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 71. Forums What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 72. Slide Share What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 73. Scribd What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 74. Digg What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 75. Podbean What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 76. Flickr What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 77. Wikipedia What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 78. HootSuite
    • Manage all accounts in one place
    • Schedule updates in advance
    • Web based
    • Monitor with statistics
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 79. HootSuite What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 80. Let’s Complete Your Blueprint What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
  • 81. What’s Next?
    • Set Up Your Social Media Accounts
    • Set Up Your Blog
    • Complete Your Editorial Brainstorm
    • Complete Your Editorial Schedule
    What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Get Started, Build Relationships, Increase Your Business
  • 82. Contact me for help What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 101 Page Step by Step Guide to Facebook For Your Business Printed Copy – take home today Normally $59.95 Today $50.00 Workshops will be available next year, visit www.brilliantwebdesign.com.au to sign up and you will get notification