What is Social Media - Workshop For the Central Chamber of Commerce

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com What is Social Media & Ways To Use It To Promote Your Business

Presented By Natalie Alaimo Brilliant Web Design www.nataliealaimo.com www.facebook.com/NatalieAlaimoPage www.twitter.com/nalaimo http:// au.linkedin.com/in/nataliealaimo / What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Who is currently using Social Media?
Who is currently using Social Media successfully?
Who has no idea about Social Media and want to learn more?

Great, well you are all in the right place What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

A little about me? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Sales and marketing roles for the last 12 years
Aim for Highest Return lowest cost/input
Variety of industries
Unique products – mailing equipment
Commodity products – printing
True Passion came when I discovered websites, online marketing & social media
Now working with International Companies such as BNI (36 countries) & GBC (Acco Brands)
My favourite thing is working with small business owners and showing them how to use
the principles of online marketing and social media to leverage their time and create more and better qualified leads for their business
Is that something you would be interested in?

Some of the things I’m managed to accomplish include
Blogging for Telstra
Presenting Social Media to KL, Malaysia
Article in International Entrepreneurs magazine
Working with International, multi million dollar companies including
BNI – world’s largest referral networking group
36 countries, 120,000 members worldwide
BNI Australia, 5000 members
GBC Australia – Acco Brands who are the people who do sell many of the products you would find in Officeworks

So, do you want to know about Social Media? And how to use it for your business? Well you are in the right place!! What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com We are in the mist of a revolution Revolution of communication

Let’s look back in History What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Printing Press

Let’s look back in History What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Radio

Let’s look back in History What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com TV

Let’s look back in History What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Internet

Who controlled the messages? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Are you Ready?

Largest growing segment on Facebook is females 55-65 What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

50% of the mobile internet traffic in the UK is for Facebook What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

78% of people trust peer recommendations What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Facebook tops weekly traffic from Google What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

25% of search results for the World’s Top 20 largest brands are links to user-generated content What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

What is Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

What is Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com “ The web is at a really important turning point right now. Up until recently, the default on the web has been that most things aren’t social and most things don’t use your real identity. We’re building toward a web where the default is social.” Mark Zuckerberg Social Media is using these means of communication in a social manner to reach or influence people

Traditional Marketing What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
You broadcast the message
Market receives the information
One Way Communication
They can’t communicate back

New “Social Media” Marketing What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Advertising on the web is less about just hitting someone with a message... it's about engagement. Mark Zuckerberg
You broadcast the message
Market receives the information
You engage them
They communicate back

Why Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Social Media is a logical extension of what we have been doing for years. The technology has changed but the fact remains that as humans we want
To Connect
To Learn
To Express
To Share
To Interact

But what about business?
Business is one human connecting with another human

VCP Formula What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Visibility + Credibility = Profitability
Social Media tools & platforms provide you with an opportunity to be visible
The information & media you share builds your credibility
You can then move your fans/followers off Social Media to your website or blog where they enter your sales process and end up in the profitability zone

Social Media Sales Funnel What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Why Social Media? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Big 3 What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

What is What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com
Facebook allows you to share your life and business with friends, family, clients and potential clients. You share via Facebook using a mixture of media, from status updates, notes, links, videos, images and so much more.
Facebook has a mixture of accounts from personal profiles, community pages to official pages and groups. The right one for you will depend on your business and objectives.

Facebook What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Sharing your life in 140 characters called a Tweet
Twitter is a relaxed style where users share a mixture of social, personal and business content.
Allows sharing of content very easily via the “reTweet” feature
Twitter provides the opportunity to share brief snippets of information with your customers allowing them to view and read what they are interested in.
It allows you to quickly share information with people interested in you and your company.

Twitter What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

LinkedIn is a business orientated social networking site.
It has similar features to Facebook in terms of “friends” called “connections” and status updates.
Its main use is for business networking and recruitment.
LinkedIn has a very professional, white collar feel, where users interact by using status updates, groups and discussions.
LinkedIn is purely professional based and doesn’t have the fun factor.
LinkedIn users can get recommendations from their connections

LinkedIn What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Who Is Your Target Market?
Be as specific as possible
Think of your current clients (the ones you like)
Think of the industries you deal with
Which position in the companies
Age, gender, income, interests/hobbies
Complete the worksheet

What is your Marketing Message?
My customer/s is/are
Their problem is
I fix it by
My customers now benefit because

What is your Marketing Message?
My customers are small business owners and entrepreneurs based in Australia.
Their problem is they know they need to be on social media and online but don’t really know what or how to do it
I fix it by providing them with strategies and systems which makes the whole process as easy as paint by numbers, leaving nothing to chance
My customers now benefit because they are generating more leads, have better clients who they love to work with and can leverage their time for greater returns.

Where is Your Target Market? What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Summary
Statistics vary from source to source
Fastest growing demographic on Facebook – Females 55 – 65
LinkedIn has a higher average age than other sites
Females dominate Facebook, Twitter & FourSquare
Males dominate LinkedIn & YouTube
Average age is 38

Australia What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Australians are leading the way with the most time spend on SM sites – 7 hours per month

Social Media Strategy
Three Specific Strategies
Brand Awareness
Build A Community
Gaining Sales
Two Overall Benefits
Visibility & Credibility
Search Engine Optimisation

Social Media Strategy
Sharing High Quality Information
Sharing Valuable Information
Engaging Your Clients
Using a variety of media – written, audio, video
Using a variety of tools and platforms – Facebook, Blog, Forums, Review Sites
What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com You can buy attention (advertising), you can beg for attention from the media (PR). You can bug people one at a time to get attention (Sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free. David Meerman Scott

Brand Awareness
Building your Brand Name
Getting your Brand Known in Your Niche
Visible to your target market
Get people talking about You – Personal Branding
Get people talking about Your Brand

Brand Awareness What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Blendtec What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com The first videos went on the company’s website on Nov 2, and after only 1 day the site had received 23,000 hits. After being released on YouTube the videos exploded, with their version of a ‘golf ball smoothie’ receiving over 1.7 million views. “Ten days ago, I didn’t even know what YouTube was,” said Dickson with a chuckle. “I’m learning real fast.” For around $50 (the cost of the items the blender has destroyed) the company has managed to reach an international audience of millions. “We have built a top-of-mind brand recognition awareness of this company in a matter of days,” Wright said. Read more: Case Study: Blendtec – The Power of Viral Marketing | ineedhits http://blog.ineedhits.com/small-business-news/case-study-blendtec-the-power-of-viral-marketing-27432274.html#ixzz0zrj5ywI6

Build A Community
Women In Business

Build A Community What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Build A Community
Zarraffa’s Coffee

Gaining Sales
Isn’t this the reason we are in business?
Adding more prospects into your sales funnel
Gaining more sales (online)

Gaining Sales What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Benefits Of Social Media
Increased Visibility
Consistency in posting
Vary posting times to capture varied audiences
Increased Credibility
Quality information
Relevant information
Valuable information
Increased Search Engine Rankings
Selecting correct usernames
Using keywords where possible
Posting frequently
Posting Consistently

Setting Objectives
Should be based on goals, strategy and business
Set Objectives per platform
x amount of friends/followers by a certain time
x amount of interaction (comments, likes)
% increase in traffic to your website
x amount of friends sharing your information with their friends
status updates x times per week

Mistakes to Avoid
Large amount of fans but not your target market – quality vs quantity
Lack of Advertising
advertise your social media profiles offline
Giving up after a short time
Social Media is a long term strategy
Relevant Content – 80/20 business/personal
If someone lands on your page will they find updates which will increase or decrease your credibility?

Mistakes To Avoid
Too Many Accounts
Either integrate accounts or only open what you can manage
Don’t build up a following and then abandon account – Boost Juice
Lack of Engagement
Engage first then sell
Answer and respond to questions/feedback
Not linking back to website/resources
Build creditability by linking back to more information
Lack of Monitoring
Check in daily or every few days
Restaurant who started an account and then left it – had people wanting to book on their page but they never responded

Boost Juice What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Linking To Marketing
Should form part of your marketing strategy
Move from Advertising (blasting model) to Social Media (engagement model)
Providing content instead of sales
Position your brand and you as the expert
Encourage offline to connect online
Most users don’t see it as opt in marketing when liking pages, following and connecting

Link to Website
Build a database
to continue the marketing process
Social Media platforms could be gone tomorrow
Link back to your website/blog
Website should have fresh, original & new content
Integrate with Social Media both ways
Plugins and badges on website
Links from social media platforms to read more

Editorial Brainstorm
Breaking your business down into bite size pieces
Start with the big topics – then deeper
Think of:
Commonly asked questions
Interesting or unusual facts
Commonly forgotten things
Complete Worksheet

Editorial Schedule
Objectives & Goals
How often can you post?
Which platform works best for your market?
Which media works best for your market?
Complete Worksheet

Facebook
Personal Profile
Official Page

Twitter
Business Profile

LinkedIn
Personal Profile
Company Page

YouTube
Create your own channel

FourSquare
Location Based
Users “Check In” when visiting
Can offer promotions based on number of Check Ins
Excellent for creating repeat purchases for location based business
Mainly Females

Forums & Discussions
Search for Forums & Discussion boards on your topics
Register and join in the conversation
Add your website to your signature to gain link backs to your website
It’s about engagement and sharing information, not selling

Forums What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Slide Share What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Scribd What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Digg What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Podbean What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Flickr What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Wikipedia What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

HootSuite
Manage all accounts in one place
Schedule updates in advance
Web based
Monitor with statistics

HootSuite What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

Let’s Complete Your Blueprint What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com

What’s Next?
Set Up Your Social Media Accounts
Set Up Your Blog
Complete Your Editorial Brainstorm
Complete Your Editorial Schedule
What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com Get Started, Build Relationships, Increase Your Business

Contact me for help What is Social Media & Ways To Use It To Promote Your Business www.brilliantwebdesign.com.au www.nataliealaimo.com 101 Page Step by Step Guide to Facebook For Your Business Printed Copy – take home today Normally $59.95 Today $50.00 Workshops will be available next year, visit www.brilliantwebdesign.com.au to sign up and you will get notification

What is Social Media - Workshop For the Central Chamber of Commerce

by Natalie Alaimo

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What is Social Media - Workshop For the Central Chamber of Commerce Presentation Transcript