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QR Code

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Transcript

  • 1. QR Barcode “ Mobile tagging”
  • 2. Turn Foot Traffic into Web Traffic <ul><li>QR codes give users access to linking to information </li></ul><ul><li>Read by dedicated QR barcode readers and camera phones </li></ul><ul><li>Information is encoded by text, URL or other data </li></ul><ul><li>Creates an interactive experience </li></ul><ul><li>Used for commercial tracking, logistics, inventory control, and advertising </li></ul><ul><li>QR codes give users access to linking to information </li></ul>
  • 3. Quick Response Barcode – Physical Aspects <ul><li>Links physical world with virtual world </li></ul><ul><li>Can carry up to several hundred times the information carried by an ordinary bar code </li></ul><ul><li>Encodes the same amount of data in one-tenth of the area </li></ul><ul><li>Dirt and Damage Resistance </li></ul><ul><li>Code must always be in black and white (or contrast of colour must be very high) </li></ul><ul><li>Matrix Code (two dimensional) </li></ul>
  • 4. Use in Marketing <ul><ul><li>Can be used in traditional and interactive campaigns </li></ul></ul><ul><ul><li>Gives marketers the ability to measure response rates with a high degree of innovation </li></ul></ul><ul><ul><li>Easier ROI calculation and determine marketing budgets </li></ul></ul>
  • 5. Examples – Hollywood and Social Media <ul><li>True Blood Season Finale Poster </li></ul><ul><li>Facebook “Add to Friends” barcode </li></ul><ul><li>- Build social media followers </li></ul>Tissot Video
  • 6. Examples – Google / Geometrics <ul><li>Google/Favourite Places </li></ul><ul><li>Can be used for scavenger hunts </li></ul>
  • 7. Examples – Digital Business Cards <ul><li>Digital Business Cards </li></ul>
  • 8. The Future <ul><ul><li>QR codes are becoming more complex </li></ul></ul><ul><ul><li>More commercial packaging </li></ul></ul><ul><ul><li>Social Media – Stickybits </li></ul></ul><ul><ul><li>Education </li></ul></ul>Important: Always start with your slide size set to the aspect ratio you intend to use. If you change the slide size after you’ve created some slides, your pictures and other graphics will be resized. This could potentially distort their appearance.
  • 9. Works Cited <ul><ul><li>http://sandraponcedeleon.com/2010/06/22/mobile-barcode-technology-innovation-on-the-road-to-ubiquity / </li></ul></ul><ul><ul><li>http://www.mobilebehavior.com/2010/05/24/qr-code-in-true-blood-promo-during-lost-finale / </li></ul></ul><ul><ul><li>http://www.crackunit.com/2008/02/21/facebook-add-to-friends-qr-code/ </li></ul></ul>
  • 10. Fin

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