Nike & Social Mediamaandag 21 september 2009
Nike & Social Media                            21/9/2009maandag 21 september 2009
Hi, I’m Bartmaandag 21 september 2009
Conversation startersmaandag 21 september 2009
Social Media?maandag 21 september 2009
Web 2.0maandag 21 september 2009
Web 2.0            The ‘new’ web                      creation                      social                      decentrali...
maandag 21 september 2009
Yelling does not work anymoremaandag 21 september 2009
What does work?                      Listen                      Facilitate                      Conversemaandag 21 septem...
Nike+maandag 21 september 2009
Goal:                      get new active runners into contact                      with Nike+ as brand and as product    ...
maandag 21 september 2009
Give a well-chosen group                            of bloggers a                            brand experience.maandag 21 s...
Approach:                      select the right bloggers                      listen to their feedback                    ...
Remember...maandag 21 september 2009
maandag 21 september 2009
What does work?                      Listen                      Facilitate                      Conversemaandag 21 septem...
Social Media?                      blogs                      Facebook                      Twitter                      N...
maandag 21 september 2009
Leverage the network                            effectmaandag 21 september 2009
The Setupmaandag 21 september 2009
4 phases                      warm-up women                      men join in                      worldwide challenge     ...
maandag 21 september 2009
Caution!maandag 21 september 2009
maandag 21 september 2009
It’s not all downhill                      initial trouble with technology                      resolved swiftly          ...
maandag 21 september 2009
The numbersmaandag 21 september 2009
Blogs                      120 blogposts (expected 20)                      Nike+ widget integrated by each               ...
Twitter                      180 tweets                      5 active Twitterati, average of 280                      foll...
Netlog                      friends: 8.185                      visitors: 56.263                      pictures: 1000+ vote...
Conclusionmaandag 21 september 2009
Listen                      identify relevant online influentials                      offer an experience                ...
Facilitate                      facilitate to spread the message                      solve possible problems             ...
Converse                      interaction between bloggers and Nike                      interaction between bloggers and ...
The overall feel of the                            participants is positive                            towards the brand, ...
Questions?maandag 21 september 2009
Bart                            E: bart@talkingheads.be                            T: +32 495 51 36 36                    ...
E:info@talkingheads.be                            T: +32 9 269 52 45maandag 21 september 2009
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Nike 090921084416-phpapp01

  1. 1. Nike & Social Mediamaandag 21 september 2009
  2. 2. Nike & Social Media 21/9/2009maandag 21 september 2009
  3. 3. Hi, I’m Bartmaandag 21 september 2009
  4. 4. Conversation startersmaandag 21 september 2009
  5. 5. Social Media?maandag 21 september 2009
  6. 6. Web 2.0maandag 21 september 2009
  7. 7. Web 2.0 The ‘new’ web creation social decentralizedmaandag 21 september 2009
  8. 8. maandag 21 september 2009
  9. 9. Yelling does not work anymoremaandag 21 september 2009
  10. 10. What does work? Listen Facilitate Conversemaandag 21 september 2009
  11. 11. Nike+maandag 21 september 2009
  12. 12. Goal: get new active runners into contact with Nike+ as brand and as product reactivate existing Nike+ runners expand the network of Nike+ ambassadors start conversations around Nike+maandag 21 september 2009
  13. 13. maandag 21 september 2009
  14. 14. Give a well-chosen group of bloggers a brand experience.maandag 21 september 2009
  15. 15. Approach: select the right bloggers listen to their feedback facilitate them to spread the message keep the conversation goingmaandag 21 september 2009
  16. 16. Remember...maandag 21 september 2009
  17. 17. maandag 21 september 2009
  18. 18. What does work? Listen Facilitate Conversemaandag 21 september 2009
  19. 19. Social Media? blogs Facebook Twitter Netlog Used to support, stimulate, facilitate the Blog Challenge.maandag 21 september 2009
  20. 20. maandag 21 september 2009
  21. 21. Leverage the network effectmaandag 21 september 2009
  22. 22. The Setupmaandag 21 september 2009
  23. 23. 4 phases warm-up women men join in worldwide challenge Brussels 20kmmaandag 21 september 2009
  24. 24. maandag 21 september 2009
  25. 25. Caution!maandag 21 september 2009
  26. 26. maandag 21 september 2009
  27. 27. It’s not all downhill initial trouble with technology resolved swiftly negative reporting turned into positive feedbackmaandag 21 september 2009
  28. 28. maandag 21 september 2009
  29. 29. The numbersmaandag 21 september 2009
  30. 30. Blogs 120 blogposts (expected 20) Nike+ widget integrated by each blogger valuable feedbackmaandag 21 september 2009
  31. 31. Twitter 180 tweets 5 active Twitterati, average of 280 followers interaction between Bloggers and followers about brand and campaignmaandag 21 september 2009
  32. 32. Netlog friends: 8.185 visitors: 56.263 pictures: 1000+ votes guest book: 645 commentsmaandag 21 september 2009
  33. 33. Conclusionmaandag 21 september 2009
  34. 34. Listen identify relevant online influentials offer an experience create new ambassadors with online impactmaandag 21 september 2009
  35. 35. Facilitate facilitate to spread the message solve possible problems keep the conversation goingmaandag 21 september 2009
  36. 36. Converse interaction between bloggers and Nike interaction between bloggers and followers across different platformsmaandag 21 september 2009
  37. 37. The overall feel of the participants is positive towards the brand, Nike+ and campaign. -> Word of Mouth effectmaandag 21 september 2009
  38. 38. Questions?maandag 21 september 2009
  39. 39. Bart E: bart@talkingheads.be T: +32 495 51 36 36 Sofie E: sofie@talkingheads.be T: +32 478 20 84 11maandag 21 september 2009
  40. 40. E:info@talkingheads.be T: +32 9 269 52 45maandag 21 september 2009
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