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Nike 090921084416-phpapp01

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Transcript

  • 1. Nike & Social Mediamaandag 21 september 2009
  • 2. Nike & Social Media 21/9/2009maandag 21 september 2009
  • 3. Hi, I’m Bartmaandag 21 september 2009
  • 4. Conversation startersmaandag 21 september 2009
  • 5. Social Media?maandag 21 september 2009
  • 6. Web 2.0maandag 21 september 2009
  • 7. Web 2.0 The ‘new’ web creation social decentralizedmaandag 21 september 2009
  • 8. maandag 21 september 2009
  • 9. Yelling does not work anymoremaandag 21 september 2009
  • 10. What does work? Listen Facilitate Conversemaandag 21 september 2009
  • 11. Nike+maandag 21 september 2009
  • 12. Goal: get new active runners into contact with Nike+ as brand and as product reactivate existing Nike+ runners expand the network of Nike+ ambassadors start conversations around Nike+maandag 21 september 2009
  • 13. maandag 21 september 2009
  • 14. Give a well-chosen group of bloggers a brand experience.maandag 21 september 2009
  • 15. Approach: select the right bloggers listen to their feedback facilitate them to spread the message keep the conversation goingmaandag 21 september 2009
  • 16. Remember...maandag 21 september 2009
  • 17. maandag 21 september 2009
  • 18. What does work? Listen Facilitate Conversemaandag 21 september 2009
  • 19. Social Media? blogs Facebook Twitter Netlog Used to support, stimulate, facilitate the Blog Challenge.maandag 21 september 2009
  • 20. maandag 21 september 2009
  • 21. Leverage the network effectmaandag 21 september 2009
  • 22. The Setupmaandag 21 september 2009
  • 23. 4 phases warm-up women men join in worldwide challenge Brussels 20kmmaandag 21 september 2009
  • 24. maandag 21 september 2009
  • 25. Caution!maandag 21 september 2009
  • 26. maandag 21 september 2009
  • 27. It’s not all downhill initial trouble with technology resolved swiftly negative reporting turned into positive feedbackmaandag 21 september 2009
  • 28. maandag 21 september 2009
  • 29. The numbersmaandag 21 september 2009
  • 30. Blogs 120 blogposts (expected 20) Nike+ widget integrated by each blogger valuable feedbackmaandag 21 september 2009
  • 31. Twitter 180 tweets 5 active Twitterati, average of 280 followers interaction between Bloggers and followers about brand and campaignmaandag 21 september 2009
  • 32. Netlog friends: 8.185 visitors: 56.263 pictures: 1000+ votes guest book: 645 commentsmaandag 21 september 2009
  • 33. Conclusionmaandag 21 september 2009
  • 34. Listen identify relevant online influentials offer an experience create new ambassadors with online impactmaandag 21 september 2009
  • 35. Facilitate facilitate to spread the message solve possible problems keep the conversation goingmaandag 21 september 2009
  • 36. Converse interaction between bloggers and Nike interaction between bloggers and followers across different platformsmaandag 21 september 2009
  • 37. The overall feel of the participants is positive towards the brand, Nike+ and campaign. -> Word of Mouth effectmaandag 21 september 2009
  • 38. Questions?maandag 21 september 2009
  • 39. Bart E: bart@talkingheads.be T: +32 495 51 36 36 Sofie E: sofie@talkingheads.be T: +32 478 20 84 11maandag 21 september 2009
  • 40. E:info@talkingheads.be T: +32 9 269 52 45maandag 21 september 2009

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