Tiket.com Presentation for Mobile Monday Jakarta

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Tiket.com Presentation for Mobile Monday Jakarta, 28 January 2013. The general topic was about Mobile Tourism.

Tiket.com Presentation for Mobile Monday Jakarta, 28 January 2013. The general topic was about Mobile Tourism.

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Transcript

  • 1. Mobile TravelOverview & Outlook
  • 2. The Changing ConsumerBehaviour from Offline to Online
  • 3. From offline travel agency to online bookingAlso in Travel Industry …
  • 4. Travel Website Travel Review Research/Aggregator Booking• Trip Advisor • Tiket.com • Tiket.com• Holiday Check • Kayak.com • Priceline• Lonely Planet • Wego.com • Travelocity.com • Skyscanner.co.id • Expedia.com • Traveloka.com
  • 5. Online Travel Trend Increasingly, people are using mobile platforms for online booking. In APAC, over 15% are projected to book travel products and services via mobile by 2013 Asia has the largest number of mobile subscribers in the world (2.1 bn) with a forecasted growth of 50% by 2020 (Top 5 Travel Trends, eyefortravel.com, 2012)
  • 6. The Future of Travel • Mobile internet should take over desktop2014 internet usage • Mobile commerce is expected to grow by2016 55% • Consumers are likely to spend as much as $30.5 bn on purchases through their mobile2021 phones Coolinfographic, May 2012
  • 7. The Future of Travel 17% have research a trip 12% have on a mobile app downloaded travel-related Mobile Apps 3 in 4 active 3% have travellers use booked their mobile devicetrip on mobile while travelling
  • 8. TIKET.COMPERSPECTIVEOnly B2C transactions
  • 9. Web and Mobile Comparison
  • 10. Unique Paying Customers 9,10% Desktop Browser Mobile Browser 90,90%Tiket.com B2C transaction 2012
  • 11. Quantity of flight transactions 9,27% Desktop Browser Mobile Browser 90,73%Tiket.com B2C transaction 2012
  • 12. Mobile Web VS Mobile Apps
  • 13. Unique Paying Customers for Flight 31,03% Mobile Apps Mobile Browser 68,97%Tiket.com B2C flight transaction 2012
  • 14. Quantity of flight transactions 27,91% Mobile Apps Mobile Browser 72,09%Tiket.com B2C flight transaction 2012
  • 15. Unique Paying Customers 11,62% 5,23% 30,93% Mobile Apps Mobile Browser Desktop Browser Travel Aggregator 52,22%Tiket.com B2C flight transaction 2012
  • 16. Mobile Usage is Increasing