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This is my presentation for an interview for the position senior e-commerce manager at plasa.com.

This is my presentation for an interview for the position senior e-commerce manager at plasa.com.

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Presentation for Plasa Presentation Transcript

  • 1. READY?
  • 2. PLASA
    WHAT’S
    NEXT?
    COM
  • 3. ME
    YOU
    PLASA.COM
  • 4. FIRST
    WHO AM I?
  • 5. NATALI ARDIANTO
    @nataliardianto
  • 6.
  • 7. WORK
  • 8. QUALITY
  • 9. QUALITY
  • 10. QUALITY
    RELEVANCY SEARCH
    bm25 keywords distance
    keyword weighting based on type
    distance of business
    number of testimonials
    star ratings
    pageviews
    last updated
    < 200 ms
  • 11. TECHNOLOGY
    CACHING & OPTIMIZATION TECHNIQUE
    precompilephp scripts - eaccelerator
    squid – cache the whole page
    mod_expire – cache static data locally
    memcache – cache in memory
    myisam_merge – put data in several tables and merge it
    partition – cut data into several tables
    cluster – cut data into several servers
    replication – create redundancy
  • 12. TECHNOLOGY
    COLLECT, MANAGE & ANALYZE MASSIVE AMOUNT OF DATA
    2.500 people of the entertainment industry
    6.500 atm locations data
    200.000 business address data
    800.000 atm transaction data per month
  • 13.
  • 14.
  • 15.
  • 16. SEARCH & SEO
  • 17. SEARCH & SEO
    Search Engine Optimization
    Google Sitemap
    Google Webmaster Tools
    Yahoo Site Explorer
    Bing Webmaster Center
  • 18. SEARCH & SEO
    TIPS FOR PLASA.COM!
  • 19. SEARCH & SEO
    TIPS FOR PLASA.COM!
  • 20. BETTER A ROUGH ANSWER TO THE RIGHT QUESTION
    THAN A DETAILED ANSWER TO THE WRONG QUESTION
  • 21. IT’S NOT WHAT YOU WANT FOR PLASA.COM
  • 22. IT’S WHAT THEY WANT FOR PLASA.COM
  • 23. SMALL SURVEY
    4 OPEN ENDED QUESTIONS
    1 MULTI SELECT QUESTION
  • 24. plasa.com TOP OF MIND
    not including e-commerce
    “email..pertamakalikenal internet kenalplasakenal email”
    “webforumplasadulusangatmenarik.”
  • 25. plasa.com OFTEN USED
    not including e-commerce
  • 26. plasa.com WANT TO USE
    not including e-commerce
  • 27. plasa.com GREAT TO HAVE
    not including e-commerce
  • 28. plasa.com BUGS ME THE MOST
    not including e-commerce
  • 29. KEY FEATURES
    EMAILS
    FORUM
    KOMUNITAS SEKOLAH INDONESIA
  • 30. EMAILS
    THE USUAL STUFF
    THE HOT STUFF
    unlimited email capacity
    intuitive interface
    softer penalty
    fast access
    themes
    pop3
    push email service + telkomsel push email
    web messenger among @plasa.com ,
    telkomsel and flexi-chatting users
    and access to Yahoo Messenger and G-Talk
    sms alert on selected filters for flexi users
  • 31. ADVERTISEMENT
    ADVERTISEMENT
    EMAILS
    ADVERTISEMENT
    ADS
    ADS
    ADVERTISEMENT
    ADVERTISEMENT
    ADVERTISEMENT
    ADVERTISEMENT
    ADVERTISEMENT
    TELKOM
    REVENUE
    STREAM
    ADVERTISEMENT
    ADVERTISEMENT
    ADVERTISEMENT
    ADVERTISEMENT
    ADS ADSADS
    ADS
    ADVERTISEMENT
    ADS
    ADVERTISEMENT
    ADVERTISEMENT
    ADVERTISEMENT
  • 32. EMAILS
    text banner
  • 33. EMAILS
    email banner ads
  • 34. FORUM
    NOT JUST RECREATE
    BUT ALSO REINVENT!
  • 35. FORUM
    TRENDING
    TOPICS
    PROFILE
    SUBSCRIBED
    SUBFORUMS
    FORUM TOPICS
    UPDATED USING AJAX
    FRIENDS/FANS WHO
    ALSO SUBSCRIBED
    TO THE SUBFORUM
  • 36. KOMUNITAS SEKOLAH INDONESIA
    BRILLIANT PRODUCT!
    REALLY USEFUL FOR AGE 6-18
    GOOD BRANDING FOR EARLY STAGES
    104.071 SCHOOLS DATA
    COMMUNITY NEVER TAPPED
  • 37. KOMUNITAS SEKOLAH INDONESIA
    LAST NEWS UPDATE: 20 JANUARY 2009
    LAST EVENT UPDATE: 22 JULY 2009
    LAST BULLETIN UPDATE: 11 DECEMBER 2009
    LAST SCHOOL INSERTED: 21 APRIL 2010
    20 NEW SCHOOL IN THE LAST ONE MONTH
  • 38. SECOND CLASS WEBSITE
  • 39. KOMUNITAS SEKOLAH INDONESIA
    REWORK ON SOME BASIC ISSUES
  • 40. KOMUNITAS SEKOLAH INDONESIA
    NEW VISION
    “TO BE THE NUMBER ONE
    STUDENTS, PARENTS AND SCHOOLS
    SOCIAL INTERACTION
    IN INDONESIA”
  • 41. KOMUNITAS SEKOLAH INDONESIA
    NEW MISSION
    “TO DIGITIZE EVERY SCHOOL
    ASPECT AND CREATE A CLOSER BOND
    BETWEEN SCHOOL AND PARENTS
    AND CREATE NEW PERSPECTIVE IN COLLABORATION BETWEEN STUDENTS FROM DIFFERENT SCHOOLS”
  • 42. KOMUNITAS SEKOLAH INDONESIA
    FEATURES LINEUP
    • SCHOOL DIRECTORY
    • 43. EVENT CALENDAR
    • 44. WEB FORUM
    • 45. WEB MAIL
    • 46. WEB CHAT
  • KOMUNITAS SEKOLAH INDONESIA
    100.000 SCHOOLS
    $ 100 / mo
    $ 10.000.000 / mo
  • 47. KOMUNITAS SEKOLAH INDONESIA
    FEATURES LINEUP
    • DIGITAL STUDENT CARD
    • 48. DEBIT CARD DOUBLE AS STUDENT CARD
    • 49. AUTO DEBET SCHOOL TUITION FEE
    • 50. DIGITAL ABSENCE USING BARCODE/PROXIMITY SENSORS
    • 51. DIGITAL REPORT CARD
    • 52. EXAMINATION RESULT
    • 53. SCHOOL FINANCIAL STATEMENTS
    • 54. BALANCE SHEET
    • 55. OVERDUE ALERT
    • 56. EXPENSES
    • 57. FREE SMS BROADCAST FROM SCHOOL TO PARENTS
    • 58. NOTIFICATION OF STUDENT NOT ATTENDING SCHOOL
    • 59. NOTIFICATION OF PARENTS MEETING AND EVENTS
    • 60. NOTIFICATION OF DUE DATE TUITION PAYMENT
    • 61. EXAM SCHEDULE
    • 62. EXAM RESULT
  • KOMUNITAS SEKOLAH INDONESIA
    FEATURES LINEUP
    • EVENT
    • 63. EXTERNAL: PENSI, STUDENT ACTIVITIES, GENERAL ACTIVITIES (KUMKUM, UNDERGROND SECRET DINING, SAHABAT MUSEUM)
    • 64. INTERNAL: EXAM SCHEDULES FOR STUDENTS, HOMEWORK DEADLINES
    • 65. WEB FORUM
    • 66. SYNC WITH TWITTER AND FACEBOOK
    • 67. TOPICS ON EXTRA CURRICULAR ACTIVITES FOR INTER-SCHOOL
    • 68. E-LEARNING
    • 69. ACCESS TO E-BOOKS (DEPDIKNAS)
    • 70. ACCESS TO TUITION MATERIALS
    • 71. HOMEWORK SUBMISSION
    • 72. WEB 2.0 EXAM MATERIALS
    • 73. UAN PREP TESTS
  • 74. KOMUNITAS SEKOLAH INDONESIA
    FEATURES OF THE FUTURE
    • ACCOUNTING SYSTEM FOR SCHOOLS
    • 75. USES CLOUD COMPUTING TO STORE CRITICAL INFORMATION
    • 76. REDUNDANCY, AVAILABILITY, SECURITY
    • 77. TEACHER PROFILES
    • 78. ACHIEVEMENTS
    • 79. EXPERIENCES
    • 80. JOB FAIR FOR SENIOR HIGH GRADUATES
    • 81. PHILANTHROPIST/VC LOUNGE
    • 82. STUDENTS/SCHOOLS SHARE IDEAS ABOUT THEIR DREAMS
    • 83. VC INVESTS IN THOSE DREAMS
    • 84. ONLINE COMPETITION
  • WE HAVE ALL THE RESOURCES WE NEED
    WHAT WE DON’T HAVE IS TIME
    WHAT ARE YOU WAITING FOR?
  • 85. THANK YOU