Presentation for Plasa

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This is my presentation for an interview for the position senior e-commerce manager at plasa.com.

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Presentation for Plasa

  1. 1. READY?<br />
  2. 2. PLASA<br />WHAT’S<br />NEXT?<br />COM<br />
  3. 3. ME<br />YOU<br />PLASA.COM<br />
  4. 4. FIRST<br />WHO AM I?<br />
  5. 5. NATALI ARDIANTO<br />@nataliardianto<br />
  6. 6.
  7. 7. WORK<br />
  8. 8. QUALITY<br />
  9. 9. QUALITY<br />
  10. 10. QUALITY<br />RELEVANCY SEARCH<br />bm25 keywords distance<br />keyword weighting based on type<br />distance of business<br />number of testimonials<br />star ratings<br />pageviews<br />last updated<br />< 200 ms<br />
  11. 11. TECHNOLOGY<br />CACHING & OPTIMIZATION TECHNIQUE<br />precompilephp scripts - eaccelerator<br />squid – cache the whole page<br />mod_expire – cache static data locally<br />memcache – cache in memory<br />myisam_merge – put data in several tables and merge it<br />partition – cut data into several tables <br />cluster – cut data into several servers<br />replication – create redundancy<br />
  12. 12. TECHNOLOGY<br />COLLECT, MANAGE & ANALYZE MASSIVE AMOUNT OF DATA<br />2.500 people of the entertainment industry<br />6.500 atm locations data <br />200.000 business address data<br />800.000 atm transaction data per month<br />
  13. 13.
  14. 14.
  15. 15.
  16. 16. SEARCH & SEO<br />
  17. 17. SEARCH & SEO<br />Search Engine Optimization<br />Google Sitemap<br />Google Webmaster Tools<br />Yahoo Site Explorer<br />Bing Webmaster Center<br />
  18. 18. SEARCH & SEO<br />TIPS FOR PLASA.COM!<br />
  19. 19. SEARCH & SEO<br />TIPS FOR PLASA.COM!<br />
  20. 20. BETTER A ROUGH ANSWER TO THE RIGHT QUESTION<br />THAN A DETAILED ANSWER TO THE WRONG QUESTION<br />
  21. 21. IT’S NOT WHAT YOU WANT FOR PLASA.COM<br />
  22. 22. IT’S WHAT THEY WANT FOR PLASA.COM<br />
  23. 23. SMALL SURVEY<br />4 OPEN ENDED QUESTIONS<br />1 MULTI SELECT QUESTION<br />
  24. 24. plasa.com TOP OF MIND<br />not including e-commerce<br />“email..pertamakalikenal internet kenalplasakenal email”<br />“webforumplasadulusangatmenarik.”<br />
  25. 25. plasa.com OFTEN USED<br />not including e-commerce<br />
  26. 26. plasa.com WANT TO USE<br />not including e-commerce<br />
  27. 27. plasa.com GREAT TO HAVE<br />not including e-commerce<br />
  28. 28. plasa.com BUGS ME THE MOST<br />not including e-commerce<br />
  29. 29. KEY FEATURES<br />EMAILS<br />FORUM<br />KOMUNITAS SEKOLAH INDONESIA<br />
  30. 30. EMAILS<br />THE USUAL STUFF<br />THE HOT STUFF<br />unlimited email capacity<br />intuitive interface<br />softer penalty<br />fast access<br />themes<br />pop3<br />push email service + telkomsel push email<br />web messenger among @plasa.com , <br />telkomsel and flexi-chatting users<br />and access to Yahoo Messenger and G-Talk<br />sms alert on selected filters for flexi users<br />
  31. 31. ADVERTISEMENT<br />ADVERTISEMENT<br />EMAILS<br />ADVERTISEMENT<br />ADS<br />ADS<br />ADVERTISEMENT<br />ADVERTISEMENT<br />ADVERTISEMENT<br />ADVERTISEMENT<br />ADVERTISEMENT<br />TELKOM<br />REVENUE<br />STREAM<br />ADVERTISEMENT<br />ADVERTISEMENT<br />ADVERTISEMENT<br />ADVERTISEMENT<br />ADS ADSADS<br />ADS<br />ADVERTISEMENT<br />ADS<br />ADVERTISEMENT<br />ADVERTISEMENT<br />ADVERTISEMENT<br />
  32. 32. EMAILS<br />text banner<br />
  33. 33. EMAILS<br />email banner ads<br />
  34. 34. FORUM<br />NOT JUST RECREATE<br />BUT ALSO REINVENT!<br />
  35. 35. FORUM<br />TRENDING<br />TOPICS<br />PROFILE<br />SUBSCRIBED<br />SUBFORUMS<br />FORUM TOPICS<br />UPDATED USING AJAX<br />FRIENDS/FANS WHO<br />ALSO SUBSCRIBED<br />TO THE SUBFORUM<br />
  36. 36. KOMUNITAS SEKOLAH INDONESIA<br />BRILLIANT PRODUCT!<br />REALLY USEFUL FOR AGE 6-18<br />GOOD BRANDING FOR EARLY STAGES<br />104.071 SCHOOLS DATA<br />COMMUNITY NEVER TAPPED <br />
  37. 37. KOMUNITAS SEKOLAH INDONESIA<br />LAST NEWS UPDATE: 20 JANUARY 2009<br />LAST EVENT UPDATE: 22 JULY 2009<br />LAST BULLETIN UPDATE: 11 DECEMBER 2009<br />LAST SCHOOL INSERTED: 21 APRIL 2010<br />20 NEW SCHOOL IN THE LAST ONE MONTH<br />
  38. 38. SECOND CLASS WEBSITE<br />
  39. 39. KOMUNITAS SEKOLAH INDONESIA<br />REWORK ON SOME BASIC ISSUES<br />
  40. 40. KOMUNITAS SEKOLAH INDONESIA<br />NEW VISION<br />“TO BE THE NUMBER ONE<br />STUDENTS, PARENTS AND SCHOOLS<br />SOCIAL INTERACTION<br />IN INDONESIA”<br />
  41. 41. KOMUNITAS SEKOLAH INDONESIA<br />NEW MISSION<br />“TO DIGITIZE EVERY SCHOOL<br />ASPECT AND CREATE A CLOSER BOND<br />BETWEEN SCHOOL AND PARENTS<br />AND CREATE NEW PERSPECTIVE IN COLLABORATION BETWEEN STUDENTS FROM DIFFERENT SCHOOLS”<br />
  42. 42. KOMUNITAS SEKOLAH INDONESIA<br />FEATURES LINEUP<br /><ul><li>SCHOOL DIRECTORY
  43. 43. EVENT CALENDAR
  44. 44. WEB FORUM
  45. 45. WEB MAIL
  46. 46. WEB CHAT</li></li></ul><li>KOMUNITAS SEKOLAH INDONESIA<br />100.000 SCHOOLS<br />$ 100 / mo<br />$ 10.000.000 / mo<br />
  47. 47. KOMUNITAS SEKOLAH INDONESIA<br />FEATURES LINEUP<br /><ul><li>DIGITAL STUDENT CARD
  48. 48. DEBIT CARD DOUBLE AS STUDENT CARD
  49. 49. AUTO DEBET SCHOOL TUITION FEE
  50. 50. DIGITAL ABSENCE USING BARCODE/PROXIMITY SENSORS
  51. 51. DIGITAL REPORT CARD
  52. 52. EXAMINATION RESULT
  53. 53. SCHOOL FINANCIAL STATEMENTS
  54. 54. BALANCE SHEET
  55. 55. OVERDUE ALERT
  56. 56. EXPENSES
  57. 57. FREE SMS BROADCAST FROM SCHOOL TO PARENTS
  58. 58. NOTIFICATION OF STUDENT NOT ATTENDING SCHOOL
  59. 59. NOTIFICATION OF PARENTS MEETING AND EVENTS
  60. 60. NOTIFICATION OF DUE DATE TUITION PAYMENT
  61. 61. EXAM SCHEDULE
  62. 62. EXAM RESULT</li></li></ul><li>KOMUNITAS SEKOLAH INDONESIA<br />FEATURES LINEUP<br /><ul><li>EVENT
  63. 63. EXTERNAL: PENSI, STUDENT ACTIVITIES, GENERAL ACTIVITIES (KUMKUM, UNDERGROND SECRET DINING, SAHABAT MUSEUM)
  64. 64. INTERNAL: EXAM SCHEDULES FOR STUDENTS, HOMEWORK DEADLINES
  65. 65. WEB FORUM
  66. 66. SYNC WITH TWITTER AND FACEBOOK
  67. 67. TOPICS ON EXTRA CURRICULAR ACTIVITES FOR INTER-SCHOOL
  68. 68. E-LEARNING
  69. 69. ACCESS TO E-BOOKS (DEPDIKNAS)
  70. 70. ACCESS TO TUITION MATERIALS
  71. 71. HOMEWORK SUBMISSION
  72. 72. WEB 2.0 EXAM MATERIALS
  73. 73. UAN PREP TESTS</li></li></ul><li>
  74. 74. KOMUNITAS SEKOLAH INDONESIA<br />FEATURES OF THE FUTURE<br /><ul><li>ACCOUNTING SYSTEM FOR SCHOOLS
  75. 75. USES CLOUD COMPUTING TO STORE CRITICAL INFORMATION
  76. 76. REDUNDANCY, AVAILABILITY, SECURITY
  77. 77. TEACHER PROFILES
  78. 78. ACHIEVEMENTS
  79. 79. EXPERIENCES
  80. 80. JOB FAIR FOR SENIOR HIGH GRADUATES
  81. 81. PHILANTHROPIST/VC LOUNGE
  82. 82. STUDENTS/SCHOOLS SHARE IDEAS ABOUT THEIR DREAMS
  83. 83. VC INVESTS IN THOSE DREAMS
  84. 84. ONLINE COMPETITION</li></li></ul><li>WE HAVE ALL THE RESOURCES WE NEED<br />WHAT WE DON’T HAVE IS TIME<br />WHAT ARE YOU WAITING FOR?<br />
  85. 85. THANK YOU<br />

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