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M fajrin - startup lokal- suitmedia [RUNNER UP]
M fajrin - startup lokal- suitmedia [RUNNER UP]
M fajrin - startup lokal- suitmedia [RUNNER UP]
M fajrin - startup lokal- suitmedia [RUNNER UP]
M fajrin - startup lokal- suitmedia [RUNNER UP]
M fajrin - startup lokal- suitmedia [RUNNER UP]
M fajrin - startup lokal- suitmedia [RUNNER UP]
M fajrin - startup lokal- suitmedia [RUNNER UP]
M fajrin - startup lokal- suitmedia [RUNNER UP]
M fajrin - startup lokal- suitmedia [RUNNER UP]
M fajrin - startup lokal- suitmedia [RUNNER UP]
M fajrin - startup lokal- suitmedia [RUNNER UP]
M fajrin - startup lokal- suitmedia [RUNNER UP]
M fajrin - startup lokal- suitmedia [RUNNER UP]
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M fajrin - startup lokal- suitmedia [RUNNER UP]

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Slides from the #StartupLokal Presentation Idol 2 at #StartupLokal Meetup v.26

Slides from the #StartupLokal Presentation Idol 2 at #StartupLokal Meetup v.26

Published in: Education, Business, Technology
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  • 1. Lean and Profitable StartupPresented by M Fajrin Rasyid (CEO of Suitmedia)
  • 2. Do you know... Among 10-20 ...only 1 startups... succeeds?Source: HBR
  • 3. Main reasons why they fail? Premature Scaling!
  • 4. Sounds familiar?• Hire big team very fast because tons of plans you want to do• High burning rate for unproven and undone business model• Put a lot of marketing effort to gain strong user base with questionable ARPU
  • 5. Why premature scaling cause failure? Use up Difficult your cash to change
  • 6. Now what do successful online companies have? Either ... Big capital First comer CostlessSource: A survey inJapan
  • 7. Key 1: They are Lean
  • 8. Key 2: They are profitable
  • 9. Key 3 : Sometimes, they do Pivoting
  • 10. Examples?• 1995, Started with Web Development, 8 people, 800K USD revenue• 1997, Pivoted to Magazine, Collapse• 1998, Pivoted to online portal only with 3 reporters since then• 2011, Detik.com has 200 people with IDR 100 billion revenue and IDR 30 billion profit
  • 11. Examples? • Started with 3 people • Almost no cost from 2000 to 2008 • Profitable since 2008 • Largest Indonesia internet web with IDR 48 billion revenue
  • 12. Examples? • Dinar (4.25 grams gold based coin) commerce • Daily transactions ~600 dinars (IDR 1.2 Bn) • Daily profit IDR 50 Mn (with 4% margin) • Operational? Only 4 employees
  • 13. Examples? • Started in last Ramadan and it’s profitable since its first month • Having thousands of loyal and repeat customers • Operational: 3 people
  • 14. • Be lean, always pursue profitability, and never fear to pivot Thank You

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