Jeffry Anthony presentation on Bouncity

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Trend Social Layer (Connections)• Last decade (2000 - 2010)• Connections• Static Game Layer (Inﬂuence)• Next decade (>2011)• Behaviors• Mobile

Benchmark

Bouncity is a location based gaming platformwhich enables user to go places, do challenges, and earn rewards.

Bouncitybuilds game layer on top of the world

Mobile Applications ~ 5 million users ~ 1 million users ~ 200K users? TBA

Web Platform

How does it work?

Places250.000+ venuesJakarta starting city

How does it work?

Challenges Check-Ins Question Quiz Photo Polling Images taken from Corbis.com

How does it work?

Rewards1 Earn points by completing challenges2 Allocate points to desired rewards3 Redeem your rewards at the venues

Badges

Brand Bouncity will change the way Business / Brand in Promoting, Engaging,and Interacting with their customers Rewards Promotion Badges InteractionCustomers Brand Challenges Engagement Social Media

Goals Deep Consumer Engagement Drive High BrandRevenue ExposureHighlight BusinessFeatured InsightsProduct Brand Positioning

1 Deep Consumer Engagement

1 Deep Consumer Engagement ~10 secs Display

1 Deep Consumer Engagement ~1 min ~10 secs Display Check-In

1 Deep Consumer Engagement >15 mins ~1 min ~10 secs Display Check-In Challenges

1 Deep Consumer Engagement

2 Awareness & Promotions do challenge unlock badges get rewards

2 Awareness & Promotions

3 Analytics & InsightsDashboard- Visits- Check-ins- Challenges done- Points earned- Rewards claimed

3 Analytics & InsightsPlayers- Age- Gender- Location

3 Analytics & InsightsChallenges- Numbers completed- Submission reports

3 Analytics & InsightsSocial Media Reach- Facebook- Twitter

3 Analytics & InsightsLeaderboard- Most active customers

4 SalesLocalized AdsDrive TrafﬁcFeatured Products

Other potentialsCharityCommunity WorkFund Raising

Transforming consumers into loyal customersWho they Campaign Challenges Repeat Traﬃc Total Players Social Reach? Vocality are… Length Completed Rate 18,816 Organic GameStop 4 weeks 19,467 47,042 1.96 M 35% Posts

Bouncity TimeReward: Bouncity T-Shirt x1Challenge: The ﬁrst one to...

Questions?www.bouncity.comfacebook.com/bouncitytwitter.com/bouncitybouncity.tumblr.com

Jeffry Anthony presentation on Bouncity

by Natali Ardianto on May 13, 2011

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Jeffry Anthony presentation on Bouncity — Presentation Transcript

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