Target Audience<br /><ul><li>people who enjoy artistic, graphics, special effects, suspense , action, romance, violence an...
 The age demographic is 13 and up.</li></li></ul><li>Objectives<br /><ul><li>Objectives include brand awareness which is t...
 Brand attitude is best special affects film ever made. Has 3D implemented into the movie.
Brand purchase interest is to watch the movie in the IMAX Theatres.</li></li></ul><li>Design the communications<br />Messa...
Select the Channels<br />Non-personal- media: different outlets of ads- events & experiences: Comicon, premier, 3-D- publi...
Media Mix<br />Advertising- trailers, posters, magazines, website, restaurants, commercials<br />Public Relations- press r...
Upcoming SlideShare
Loading in...5
×

Avatar

551

Published on

Here is a brief slide presentation from my MBA class, Strategic Marketing. Students were put into teams of 4 and given 15 minutes to come up with a presentation on the following: Target Audience, Objectives, Design the Communications, Select the Channels, Media Mix and Measure the Results.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
551
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Avatar

  1. 1. Target Audience<br /><ul><li>people who enjoy artistic, graphics, special effects, suspense , action, romance, violence and science fiction in their films.
  2. 2. The age demographic is 13 and up.</li></li></ul><li>Objectives<br /><ul><li>Objectives include brand awareness which is the reputation of James Cameron, world famous director (ie: Titanic).
  3. 3. Brand attitude is best special affects film ever made. Has 3D implemented into the movie.
  4. 4. Brand purchase interest is to watch the movie in the IMAX Theatres.</li></li></ul><li>Design the communications<br />Message Strategy:- service preference: quality, never seen before- extrinsic consideration: contemporary, popular, science fiction, computer generated, reputation<br />Creative Strategy- information appeal: message of high quality production- transformational: experiencing a once in a life time movie<br />Message source- expertise: movie critics, director, actors- likability: new, different, unique<br />
  5. 5. Select the Channels<br />Non-personal- media: different outlets of ads- events & experiences: Comicon, premier, 3-D- public relations: press release<br />
  6. 6. Media Mix<br />Advertising- trailers, posters, magazines, website, restaurants, commercials<br />Public Relations- press release, official website<br />Events- premiers<br />Interactive- banners, websites, online trailers, YouTube, facebook<br />Word of Mouth- movie critics, movie reviews<br />
  7. 7. Measure of Results<br />Results- number of tickets sold: 75 million in North America- sales revenue: $2.7 billion<br /> - Awards: 9 Oscar nominations; won 3 (Art Direction, Cinematography & Visual Affects.<br /> 4 Golden Globe Nominations: Won 2: Best Motion Picture – Drama & Best Director<br /> 8 Nominations – British Academy Awards<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×