Natacha Poggio
              Design                                                   Assistant Professor
                ...
me



                                                                 my background



                                  ...
me



                                                                 my background



                                  ...
ARGENTINA




DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedaba...
Bachelor of Fine Arts, Graphic Design;
  University of Buenos Aires, Argentina.


  Master of Fine Arts, Design;
  Univers...
me



                                                                 my background



                                  ...
“You must be the change
                   you want to see in the world.”
                                                ...
In my inquiry into the design of human experience, I look
                 beyond applied products to include all sorts of...
Installation involving colored light to transform the atmosphere of a space
           throughout a 24 hour period.


DESI...
As my investigations evolved, I realized that individuals without
                 disabilities can also augment their exp...
Universal design has become intrinsic to
    good design:


    •  Design profoundly influences our daily

    lives, our ...
Design must anticipate the reality of diversity in our bodies and our
               brains and build in solutions.


    ...
CATTt Website providing recommendations for cultural
   administrators to make museum experiences more
   enriching for al...
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
me



                                                                 my background



                                  ...
Designing for our future selves
                                        Universal Design workshop




   A workshop explor...
Designing for our future selves
                                        Universal Design workshop



 Through experiential...
The students analyzed cell phones' utility, user-fitness, and
   visual appeal, and proposed new concepts that would meet
...
Issues in Design course


             Students work on projects related to issues of identity, diversity,
               ...
EMBRACING DIVERSITY
                    Design for the magazine COLORS, about global diversity.




                      ...
EMBRACING DIVERSITY
                    Design for the magazine COLORS, about global diversity.




                      ...
SUSTAINABILITY CAMPAIGN
                      Designer as activist, addressing environmental issues




                  ...
SUSTAINABILITY CAMPAIGN
                      Designer as activist, addressing environmental issues




                  ...
me



                                                                 my background



                                  ...
Designing for Abehypur, India

            Designing forKids attending the school
            Abehypur, India
            ...
Designing for Abehypur, India

                                                    Kids attending the school
        Who i...
the kids at the school




DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Desi...
and their mothers




DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - ...
Visual diagrams and symbols


             help to convey a message to a diverse audience, specially when
             lit...
means for communicating
                                      these messages


              Developing a graphic symbol f...
drawing cultural
                                                                                          symbols

DESIGN...
using the potential peacock
                                                                         as a symbol for campa...
the design evolves as the
                                                                         students learn more abo...
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
© Alison Chin, Matej Svitok, Evelyn Windebank



DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – Nati...
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
© Kim Dietz, Grace Lee, Laerta Prempto, Jenness Willey



DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartfo...
using the lotus flower



DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Desig...
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
© Jacqueline Minkler, Ashley Kozlosky, Arturo Arroyo



DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford...
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
meet droppy


DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedaba...
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
“What you leave behind is not what
                 is engraved in stone monuments,
     but what is woven into the lives ...
Water for India


                       Ideation and faculty advising:
                       Prof. Natacha Poggio

     ...
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Design as Agent of Change, Natacha Poggio @ NID, India

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Assistant Professor Natacha Poggio (University of Hartford) presents her socially responsible multidisciplinary projects on "Design as Agent of Social Change," at the National Institute of Design, Ahmedabad, India on January 20, 2009.

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Transcript of "Design as Agent of Change, Natacha Poggio @ NID, India"

  1. 1. Natacha Poggio Design Assistant Professor Visual Communication Design as agent of change University of Hartford National Institute of Design - Ahmedabad, January 20, 2009 DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  2. 2. me my background my teaching sustainability | design for all India Engineers Without Borders future DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  3. 3. me my background my teaching India future DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  4. 4. ARGENTINA DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  5. 5. Bachelor of Fine Arts, Graphic Design; University of Buenos Aires, Argentina. Master of Fine Arts, Design; University of Texas at Austin, USA. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  6. 6. me my background my teaching India future DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  7. 7. “You must be the change you want to see in the world.” Mahatma Gandhi (1869-1948) DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  8. 8. In my inquiry into the design of human experience, I look beyond applied products to include all sorts of objects and environments with which people interact. In the beginning of my graduate studies, my goal was to provide design solutions for a population with different abilities [such as the visually impaired]. So first I worked on understanding how sight can influence the perception of a given environment. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  9. 9. Installation involving colored light to transform the atmosphere of a space throughout a 24 hour period. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  10. 10. As my investigations evolved, I realized that individuals without disabilities can also augment their experiences by utilizing other senses, beyond sight. My design process combines universal design principles with the perceptive possibilities of the physical senses to provoke an impact on the audience, in their approaching, thinking, and reacting to my work. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  11. 11. Universal design has become intrinsic to good design: •  Design profoundly influences our daily lives, our sense of comfort and control. • Variation in human ability is ordinary, not special, and, affects most of us for some part of our lives. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  12. 12. Design must anticipate the reality of diversity in our bodies and our brains and build in solutions. I strongly believe in design as the work of “changing existing situations into preferred ones” [Herbert Simon, 1967]. In design, I focus my attention on places, things and communication. Good design must not only work for as many potential users as possible but must also enhance everyone's experience. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  13. 13. CATTt Website providing recommendations for cultural administrators to make museum experiences more enriching for all. The site serves as a framework to assist cultural agencies in making their facilities and programs fully accessible to everyone by providing alternative ways of experiencing a given exhibition. So that everyone (including the 54 million Americans with disabilities) can learn through, participate in, and enjoy the arts. Some of the recommendations included: • provide tactile demonstrations of art work (sculpture, textures in paintings) • use of interactive devices to allow for a participatory experience (keypads, aural devices) • set up the exhibitions (curatorial design) to accommodate diverse disabilities. URL: http://www.ices.utexas.edu/~natacha/CATTt/ DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  14. 14. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  15. 15. me my background my teaching India future DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  16. 16. Designing for our future selves Universal Design workshop A workshop exploring how to create everyday (commercially practical and profitable) mobile phone products that are more accessible for people with disabilities, as well as more usable by everyone. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  17. 17. Designing for our future selves Universal Design workshop Through experiential exercises using custom-made impairment simulators, students had hands-on personal experiences of the types of problems encountered by people with disabilities in using today's mobile technology. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  18. 18. The students analyzed cell phones' utility, user-fitness, and visual appeal, and proposed new concepts that would meet the needs of all users. By reflecting on the designed product from the perspective of the users, the designers imagined what it would be like to use the design. Through argumentation, the students investigated and resolved the appropriateness of the forms, the technical issues, and other concerns, proposing a re-designed product with improved accessibility. The workshop provided students a new perspective on how proper design and simple features differentiate accessible products from their inaccessible counterparts. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  19. 19. Issues in Design course Students work on projects related to issues of identity, diversity, sustainability, discrimination, social responsibility... the goal is to explore ways for designers to make a difference, to instill the need to understand others, to affect change. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  20. 20. EMBRACING DIVERSITY Design for the magazine COLORS, about global diversity. Cultural Beauty © Laerta Prempto’08 DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  21. 21. EMBRACING DIVERSITY Design for the magazine COLORS, about global diversity. Sustainability © Erin Beck’08 DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  22. 22. SUSTAINABILITY CAMPAIGN Designer as activist, addressing environmental issues Pollution Kills © Tomasz Kazmierczak’09 DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  23. 23. SUSTAINABILITY CAMPAIGN Designer as activist, addressing environmental issues Tap that water © Kim Herrmannsdoerfer’09 DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  24. 24. me my background my teaching India future DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  25. 25. Designing for Abehypur, India Designing forKids attending the school Abehypur, India Women (mothers who run the households) DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  26. 26. Designing for Abehypur, India Kids attending the school Who is our audience? Women (mothers who run the households) Who is our audience? DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  27. 27. the kids at the school DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  28. 28. and their mothers DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  29. 29. Visual diagrams and symbols help to convey a message to a diverse audience, specially when literacy skills are limited. Design students created pictograms that show villagers the importance of: • Cleanliness • Respect (using water/solar panel resources appropriately) • Share (the water with their neighbors) DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  30. 30. means for communicating these messages Developing a graphic symbol for educational campaign Mural painted on school building wall Banners communicating each of the main concepts of the campaign: Cleanliness + Share + Respect DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  31. 31. drawing cultural symbols DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  32. 32. using the potential peacock as a symbol for campaign DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  33. 33. the design evolves as the students learn more about it DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  34. 34. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  35. 35. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  36. 36. © Alison Chin, Matej Svitok, Evelyn Windebank DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  37. 37. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  38. 38. © Kim Dietz, Grace Lee, Laerta Prempto, Jenness Willey DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  39. 39. using the lotus flower DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  40. 40. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  41. 41. © Jacqueline Minkler, Ashley Kozlosky, Arturo Arroyo DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  42. 42. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  43. 43. meet droppy DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  44. 44. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  45. 45. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  46. 46. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  47. 47. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  48. 48. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  49. 49. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  50. 50. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  51. 51. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  52. 52. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  53. 53. “What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” Pericles (Ancient Greek Politician, 495 BC-429 BC) Thank you. DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009
  54. 54. Water for India Ideation and faculty advising: Prof. Natacha Poggio Team members: Constanza Gowen-Segovia Ashley Gummelt Parker Hu Tomasz Kazmierczak Alexander Sangeorge Kim Herrmannsdoerfer Jacqueline Minkler DESIGN AS AGENT OF CHANGE - Natacha Poggio, University of Hartford – National Institute of Design - Ahmedabad, 01.20.2009

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