Sharing the Success of OpenID Japan Success

On the OpenID Foundation Japan Activities & its Success ~ Sharing our Experience ~ IIW2008b Presentation Nov. 11, 2008 OpenID Foundation Japan Founder Nat Sakimura (NRI)

Features of OpenID Digital Identity Framework that allows users to: (2) SSO using the identifier he has choosen (3) Control the transmission of PIIs etc. Corp. A OpenID Usage OpenID Provider (OP) (AuthN+Attr Provider) AuthN+Attr are O penI D openi d provided to make パスワード ******* the sites connected O penI 認証サーバ D O penI I D denti P rovi (O P ) ty der Corp. A Corp.A Corp.A Relying Party (AuthN and Attributes Consumer) O penI 認証依存サイト D D O penI 認証依存サイト O penI 認証依存サイ D ト yi R el ng P arty(R P ) yi R el ng P arty(R P ) R el ng P arty( P ) yi R ＥＣサイト EC Site コミュニティサイト Community Site サービスサイト Service Site ・・・ユーザ 2

Is OpenID Ready for Business? Aware ne s s Us e 30  OpenID Foudation Japan Activity 25  Now “OpenID” catches the Wave 20  Lots of media attentions 15  30% aware of OpenID 10  32+ Corporate Members 5  Financial / Marchant / Telco / etc. 0 Fe b Aug Oc t  See: http://www.openid.or.jp/memberlist.html  Partnership with Liberty Japan SIG 2008 “Real Business Cases!” 3

Is OpenID Ready for Business? Aware ne s s Us e 30  OpenID Foudation Japan Activity 25  Now “OpenID” catches the Wave 20  Lots of media attentions 15  30% aware of OpenID 10  32+ Corporate Members 5  Financial / Marchant / Telco / etc. 0 Fe b Aug Oc t  See: http://www.openid.or.jp/memberlist.html  Partnership with Liberty Japan SIG 2008 “Real Business Cases!” EVIL?! 4

Is OpenID Ready for Business? Aware ne s s Us e 30  OpenID Foudation Japan Activity 25  Now “OpenID” catches the Wave 20  Lots of media attentions 15  30% aware of OpenID 10  32+ Corporate Members 5  Financial / Marchant / Telco / etc. 0 Fe b Aug Oc t  See: http://www.openid.or.jp/memberlist.html  Partnership with Liberty Japan SIG 2008 “Real Business Cases!” We are all egalitarian, but we cannot live on mist. WE NEED BREAD! 5

How such a success were made possible?  Tackled three domains in Pallarel. Business Consumers & Government Tech Communities  Joint Marketing with other Identity Related Orgs/Activities such as Liberty Alliance Project Japan SIG and Id-Con. “Harmonization” 6

Consumers Education  Using Media/Press extensively to educate.  Cordinated Press conferences, press briefings, etc. with members.  Even a magazine for an average internet user had headlines on OpenID  A“must see” news show for business people had a coverage of the OpenID Japan press conference.  Other Press Coverages Monitoring  Periodical Consumer Survay to monitor the effectiveness of the promotion WBS (Oct.30) 7

Consumers Aware ne s s Us e 30 25 20 15 10 WBS (Oct.30) 5 0 Fe b Aug Oc t 8

Business Education  In person visits to well over 100 companies across the industries. ▪ Banks, Telcos, Internet Marchants, Transportation, etc.  Sharing of the business cases among the peer group.  OpenID TechNights Seminars and other seminar opportunities. ▪ Emphasis on Security and clear the “Myth” Make the Business Case During the above visits, discuss the possible business models to come up with the one suitable for the company: Service Creation Extending Social Graph Hotel etc. Reservation OpenID Based Payment to the internet through OpenID (incl. payment) 9

Government  Education Visit key institutions to have discussion on the applicability of OpenID and other distributed digital identity systems in e-Gove and business settings. ▪ e.g., Office of the Cabinet, NISC, METI, Ministry of Internal Affairs and Communications Leverage on relationship with various government advisors. Assist government research in the field. ▪ e.g., Assurance programs, Digital Signature Usage, Digital Authentication Usage, Consumer reach, etc. (NRI) 10

Notable Activities (not including individual company visits)  4/1 OIDF-J Kickoff Meeting  8/29 Tokyo University (Prof. Sudo)  4/23 Office of the Cabinet  9/4 Ministry of Economy, Trade and Industry  4/24 OpenID Tech Night vol.1  9/8-11 Digital ID World : Panel  5/28 JAIPA Seminar “OpenID Day”  9/18 OIDF Content Provider Advisory  6/4 Ministry of Economy, Trade and Industry Committee  6/10 OpenID Tech Night vol.2  9/18 Chuo University (Prof. Sugiura)  7/6-10 Liberty Alliance Prenary @ Stockholm  9/19 National Information Security Center  7/18 Liberty Alliance Technology Seminar vol.3  9/28 NEC Product Endorsement  7/19-30 Internet Survey  10/6 Biglobe Press Release Endorsement  8/1 OpenID Tech Night vol.3  10/6 Rakuten Payment Service Soft Launch  8/18 OpenID Auth 2.0 Translation Completion  10/30 OpenID-J Press Conference  8/20 Mixi Press Conference/Release  10/31 Submission of TX to OIDF Spec Endorsement. Technical Meeting. Committee  8/21 Ministry of Economy, Trade and Industry  11/7 Liberty Alliance Day: Panel  8/21 Keio University (Prof. Kokuryo)  11/10-14 Internet Identity Workshop  8/26 Ministry of Internal Affairs and  11/26 Internet Week 2008 Communication  12/3 Web 2008 Expo  8/29 Tokyo Institute of Technology (Prof.  12/* OIDF-J Plenary Ohyama)  12/12 OpenID BizDay#1 Cannot list individual company visits nor press briefings because there are too many! 11

OpenID Foundation Japan Structure Corporation Advisors Fee*2 (OIDF-J) (Academic) Membership Board of Trustees (3) (For fiscal fiduciary) SIG Leadership Council Activity Proposal Secretariat (Accounting and Advisors Facilitation) (Government) Funding SIG 1 SIG 2 SIG n*1 & Support Liason (LAP etc.) *1 Anticipated Initial SIGs: 1. Marketing, 2. Payment, 3. Assurance, 4. User Interface *2 Fees are deliberately cheap because OIDF-J do not spend much… Fee = approx US$2000+$1000 Break even at 20 members for min. activities: Targeting at 100 members or more. 12

Membership Composition by Size Group OIDF-J OIDF Students N/A (To be dealt with “Id-Con” 2 group and free seminars.) Individual 10 Non-Profit / As advisors and liason (8) 4 Government Corporate 1-25 5 17 Corporate 26-100 3 5 Corporate 101-250 5 1 Corporate 251-1000 7 0 Corporate > 1000 13 2 Sustaining N/A (Everybody is Equal! ;-) 5 13

Membership Composition by Industry T-ports Media CA CA 3% Telco 3% 6% Financial 9% Financial ISP/Portal SNS 15% 3% IT Marchant Manufacturing 6% Marchant Manufacturing 6% ISP/Portal SNS 18% Telco T-ports As of Nov.1, 2008 IT Media 31% Published Member List: http://www.openid.or.jp/memberlist.html Note: Some mebes wishes not to announce their participation in public so they are not listed in the web page. 14

Future Activities (Draft) ■Te c h n ic a l As p e c t ・ Te c h S e m in a r: “ Op e n ID Te c h Nig h ts ” ・ Cre a tio n o f Im p le m e n ta tio n G u id e lin e s ・ Re q u ire m e n t g a th e rin g fo r e xte n s io n s a n d in itia l d is c u s s io n s ・ Tra n s la tio n o f va rio u s d o c u m e n ts ・ P u b lic E xp e rim e n ta tio n a n d Co n te s ts ・ S IG (U/I, As s u ra n c e , P a ym e n t, e tc . ）　　　　 e tc . ■B u s in e s As p e c t ・ Ca s e S tu d ie s Co lle c tio n a n d S tu d y e ve n ts ・ S u rva ys ・ B u s in e s s Op e n id e a c o n te s ts ・ S tu d y o n th e le g a l a s p e c ts ・ B u s in e s s S e m in a r: “ Op e n ID B iz Da y” e tc . For the ■ ＰＲ e tc . Actual ・ F o r Me d ia – P re s s S e m in a r / P re s s Le tte rs activities, the ・ In vita tio n to Te c h Nig h ts a n d B iz Da ys members will ・ P a rtic ip a tio n in (E xte rn a l) S m e n a rs discuss and ・ P R th ro u g h th e F o u n d a tio n We b S ite s lead ・ As s is t th e P ro m o tio n o f th e m e m b e r c o m p a n ie s , e tc . 15

Example of coming activities: OpenID BizDay #1 Dec. 12, 2008 An event that had a high demand from the members. ・ B u s in e s s S e m in a r to e xp lo re th e B u s in e s s Us e o f Op e n ID. ・ Le a n th e b u s in e s s u s e c a s e s a n d c re a te n e w b u s in e s s id e a s . ・ Ve n u e s p o n s o rd b y th e m e m b e r c o m p a n ie s . Th e S p o n s o r fo r #1 is “ Ya h o o ! J a p a n ” F o r d e ta ils , s ta y tu n e d to h ttp ://www.o p e n id .o r.jp / 16

Contact to Join OpenID Foundation Japan Ope nID Founda tion J a pa n Te l: 03-6267-9122 Ema il ：　 conta ct@ope nid.or.jp URL: http://www.ope nid.or.jp/ 　 17

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Sharing the Success of OpenID Japan Success

by Nat Sakimura on Nov 12, 2008

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Sharing the Success of OpenID Japan Success — Presentation Transcript