Digital Magazines: Favored by Readers, Profitable for Publishers

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Digital magazines give us a brand new experience which is completely different from reading print media. Revolution in this sphere is already at publishers' doors, therefore it is high time to learn …

Digital magazines give us a brand new experience which is completely different from reading print media. Revolution in this sphere is already at publishers' doors, therefore it is high time to learn more about the new tendencies brought in by the mobile technologies and proliferation of tablets. The era of digital publishing has come.

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  • 1. Digital Magazines: Favored by Readers, Profitable For Publishers
  • 2. "More and more people are switching to reading newspapers and magazines in digital format, and this is mainly due to the expansion of the tablet market," - Nathaniel Phillips, Lekiosk What’s Going On At the Market? 23% of readers like reading magazines on tablets 13% of readers bought a digital magazine or newspaper in the last month US News & World Report, Newsweek Lloyd's List have completely forgotten about the print versions of the editions. Stats resource: Mequoda study
  • 3. What Tablets Do People Use Most For Reading? 62% 26% 9% 6% 4% 13% iPad Kindle Fire Samsung Galaxy Nook HD Google Nexus Other devices Stats resource: Mequoda study
  • 4. Digital-Readers’ Portrait Stats resource: TheMobileMagazineReader study
  • 5. Why Do Readers Prefer Digital Editions? Easy access to the journal content and articles Portability and all editions are kept in one place Interactive components such as video, photo galleries and 3D elements Stats resource: TheMobileMagazineReader study
  • 6. How Do Digital Audience Interact with Tablet Apps Feature #1 Better interaction with the content 62 % of iPad Viva magazine users read through the whole or nearly whole digital edition, and many people do it more than once Feature #2 Additional actions a visit of the official publisher’s site or page in Facebook, Twitter, G+, the recommendation of the article to someone Stats resource: Viva AdImpact iPad Survey, Adobe study
  • 7. How Do Digital Audience Interact with Tablet Apps Feature #3 Better interaction with ads Advertising in digital magazines is better than static ads by as much as 70% in 5 main categories Interactivity Involvement Separation of promise Positive attitude Intention to buy Stats resource: Adobe study
  • 8. How Do Digital Audience Interact with Tablet Apps Feature #4 Growth of the total content consumption 68% of respondents claimed reading on the iPad newspapers and magazines that have not been purchased in a paper variant before 52% of the participants agreed that the number of digital magazines and newspapers read has increased after the iPad purchase Stats resource: Axel Springer iPad Panel study
  • 9. Owners of digital editions have a much LOWER failure rate People read what they were looking for Readers can easily navigate through the content Pages load fast, without wasting readers’ time What Do Owners of Digital Editions Get?
  • 10. • 1) to keep the interest of regular readers; • 2) to attract new audience that prefers digital sources of information. Digital (mobile) versions of the printed editions are an effective way… “The rapid consumer adoption of tablets, and an early preference for digital magazines over print magazines by their users, leads us to conclude that a long- range digital publishing strategy is imperative to the survival and prosperity of every magazine publisher”. Don Nicholas, Mequoda CEO Why Should You Go Mobile?
  • 11. Want to Find Out More About Digital Publishing Solutions? Feel Free To Contact Nasty Creatures: Email: info@nasty-creatures.com Site: http://nasty-creatures.com Phone: +375 17 335-25-46