«What We Are»WWF-InternationalSince it was founded in1961, WWF has becomeone of the worlds largestand most effectiveindependent organizationsdedicated to theconservation of nature. Ithas reached this statusthrough a constant recordof conservationachievements.WWF now operates inaround 100 countries,supported by nearly fivemillion people worldwide.Its initials and famousPanda logo have become apowerful rallying point foreveryone who cares aboutthe future of the planet andwants to help shape it in apositive way.
Initially, WWFs work consisted mainly of protecting animals and plants threatened with extinction. Not just because they are beautiful and rare, but because they are part of a complex chain in which thedisappearance of even a single species can have far-reaching consequences. Since then, the scope of the work has broadened. Today, the organization also tackles the many forms of pollution that are harming the soil, atmosphere, freshwater and oceans, which ultimately sustain life. It also looks for new and sustainable ways of using the planets natural resources. WWF is taking action to protect the environment for people and for nature.
WWF-PhilippinesWWF-Philippines has been working as anational organization of the WWFnetwork since 1997. As the 26th nationalorganization in the WWF network, WWF-Philippines successfully implementedvarious conservation projects to helpprotect the biological richness of some ofthe most biologically-significantecosystems in Asia.
WWF’s involvement in the Philippines dates back to1969, when it funded efforts to protect the Philippine eagle. This small beginning grew into a full-fledged program when, in 1988, the Philippines became the first Asian country to benefit from an innovative scheme called the Debt for Nature Swap. The Debt for Nature Swap involves the cancellation of a portion of the Philippines debt with a country in exchange for funding high-priority conservation projects. In 1991, WWF facilitated the completion of a US$25 million debt swap for thePhilippines funded by the US Agency for International Development.
In the same year, the WWF-Philippines Program was established in Manila to supervise numerous field activities and to work more closely with local partners. Realizing the need for a homegrown group that would serve as WWF’s partner in the Philippines, prominent businessmen established an associate organization, locally known as Kabang Kalikasan ng Pilipinas (Fund for Nature of the Philippines) or KKP. In October 1996, during the WWF annual conference in Germany, KKP became an associate member of the global organization. The following year, KKP was transformed into WWF-Philippines and became the 26th national organization of the WWF network.
«Our Mission»WWF-Philippines mission is to stop, and eventually reverse the accelerating degradation of thePhilippine environment - to build a future in which Filipinos live in harmony with nature.WWF tirelessly pursues its mission of:• Preserving genetic species and ecosystems diversity.• Ensuring that the use of renewable natural resources is sustainable.• Reducing pollution and wasteful consumption of resources and energy.
«Our Vision» WWF-Philippines envisions a Philippines where globally significant biodiversity is properlyprotected and harnessed to sustain life for all and where species,habitats and resources form part of a unique heritage that every Filipino is proud of. WWF- Philippines champions conservation in areas where marine biodiversity matters most.
«What We Do»The organization spearheads practical solutions to help the country adapt to climate change, securefood sources to alleviate poverty, conserve local ecosystems to reap natural benefits, empowercommunities to live low-impact lives, help corporations develop equitable, low-impact supply chainsand promote renewable sources of clean energy.