GAMIFICATION IN FASHION- JIMMY CHOO- NIKE

1,988 views

Published on

what is gamification and how it is used by the fashion industry

Published in: Technology, Design, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,988
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
20
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

GAMIFICATION IN FASHION- JIMMY CHOO- NIKE

  1. 1. PANTEION UNIVERSITYMARKETING AND PUBLIC RELATIONS LAB SOCIAL MEDIA AND ENTREPRENEURSHIP
  2. 2. ByDouble Pair
  3. 3. Gamification is the use of game design techniques, game thinking and game mechanics to enhance non- game contexts. Typically gamification applies to non- game applications and processes, in order to encourage people to adopt them, or toinfluence how they are used. Gamification works by makingtechnology more engaging by encouraging users to engage in desired behaviors,by showing a path to mastery and autonomy, by helping to solve problems and not being a
  4. 4. GAMIFICATION… FEEDBACK IMPRESS THE CONSUMER TAKES UP A LOT OF ILUSSION OF CONSUMERS ACHIEVEMENT TIME IN POSITIVE WAY
  5. 5. •POINTS•LEVELS•LEADERBOARDS•BADGETS•MISSIONS
  6. 6. GAME DYNAMICSAPPOINTMENTS AVOIDANCE FREE LUNCH
  7. 7. COMMITMENTAND LOYALTY COLLECTION OF CUSTOMER PERSONAL DATA.BIGGER KNOWLEDGEABOUT COMPANY/ INCREASEGREAT COVERAGE INCOME
  8. 8. PART 3GAMIFICATIONIN FASHION
  9. 9. •FASHION GAMES(coco girl, mallworld)•REAL BRANDS INSOCIAL GAMES(retail therapy topshop)•COSTUMERREWARD POLICYSOCIAL PRODUCTSSTATUS
  10. 10. 1 AUGMENTATION OF GAMIFICATION PLATFORMS  BIGGER NUMBER OF FASHION SITES WITHGAMING CHARACTERISTICS. 2 BETTER QUALITY OF SERVICES 3 COMPANIES GETTING MORE ORGANIZED
  11. 11. GAMIFICATION IN FASHION
  12. 12.  ANASTASIA-MARIE KTENA TINA SELINOPOULOU PETROS DIMITRAKOS MARIOS PSARIANOS EKTORAS AERAKISTWITTER HANDLER:@nastazia_91
  13. 13. PROFESSORS: GIORGOS GIANNAKEASNEKTARIOS SILIGARDAKHS IWANNHS DOKSARAS COORDINATOR: LHDA TSENE HEAD OF LAB: BETTY TSAKARESTOY

×