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Nothing is Possible
Until It's On Facebook
Spreading Ideas in a Noisy World

Nassos K. - Creative Director @ OgilvyOne Ath...
Facebook
Facebook
was predicted in 1992
from Jerry Seinfeld?
We first must understand 

we all feel the need to
belong and to be significant.

#true
We first must understand 

we all feel the need to

discuss and share ideas we
care about!
!!
!!
!!

Consumers don't care about you at all; 

they just don't care.
!
!
!

!
!
!

Consumers need something remarkable.
look for
talk about
like
share
!
!
!

!
!
!

We must create something remarkable!
!
!
!

!
!
!

We must create today’s news!
!!
!!
!!

This is what will earn us a place in newsfeed!

This is what we are looking for.
No matter what we create, or wh...
!!
!!
!!

A place in Facebook’s newsfeed!
!
!
!

“One out of every five page views in
the United States is on Facebook”

— Gary Vaynerchuk, from "Jab, Jab, Jab, Rig...
3
!
!
!

“Great stories happen to those who
can tell them.”

— Ira Glass
Nothing Is Possible Until It's On Facebook
Nothing Is Possible Until It's On Facebook
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Nothing Is Possible Until It's On Facebook

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  • Slide 19.
    1. Φτιάξτε υπέροχες, αξιοσημείωτες ιστορίες
    2. με τέτοιο τρόπο ώστε να νοιαστεί το κοινό σας.
    3. Πείτε τις!
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  • Slide 13.
    Ψάχνουμε μια θέση στο Newsfeed του Facebook.
    Το μεγαλύτερο πρωτοσέλιδο στον πλανήτη (καθόλου τυχαίο που το Facebook μετά από τόσες αλλαγές μετονόμασε την homepage του σε newsfeed).
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  • Slide 10.
    Και αυτό πρέπει να φτιάξουμε.
    Όταν σας ζητάει ένας πελάτης να κάνετε κάτι στο Facebook, δεν εννοεί να κάνετε ένα app, ούτε 'ένα viral', ούτε 'κάτι σαν (το Χ)', αλλά κάτι ΑΞΙΟΣΗΜΕΙΩΤΟ! Κάτι να νοιαστεί ο κόσμος.
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  • Slide 9.
    Οι καταναλωτές αναζητούν κάτι αξιοσημείωτο.
    Και η λέξη “αξιοσημείωτο” δεν είναι τυχαία. Δεν είναι απλώς κάτι καλό, αλλά κάτι που αξίζει να συζητηθεί.
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  • Slide 4.
    Πέρα από την πλάκα, έχει δίκιο.

    Αυτό που δείχνει η ατάκα του Seinfeld αλλά και όλες οι έρευνες για το Facebook, είναι ότι αν θέλουμε να κάνουμε πετυχημένη χρήση των social media και να αγγίξουμε το κοινό μας...
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Transcript of "Nothing Is Possible Until It's On Facebook"

  1. 1. Nothing is Possible Until It's On Facebook Spreading Ideas in a Noisy World Nassos K. - Creative Director @ OgilvyOne Athens
  2. 2. Facebook
  3. 3. Facebook was predicted in 1992 from Jerry Seinfeld?
  4. 4. Here’s what we have is two people, 
 who hate each other — don’t really ever want to talk — but [Facebook] is like this relationship respirator keeping this marginal, brain-dead relationship alive. ! And, we all do it. Why? So when you come home, you can see that little, 
 #true flashing red [notification]. You go, "Alight! messages!" People need that. ! It’s very important for human beings 
 to feel popular and well-liked amongst 
 a large group of people we don't care for.
  5. 5. We first must understand 
 we all feel the need to belong and to be significant. #true
  6. 6. We first must understand 
 we all feel the need to
 discuss and share ideas we care about!
  7. 7. !! !! !! Consumers don't care about you at all; 
 they just don't care.
  8. 8. ! ! ! ! ! ! Consumers need something remarkable. look for talk about like share
  9. 9. ! ! ! ! ! ! We must create something remarkable!
  10. 10. ! ! ! ! ! ! We must create today’s news!
  11. 11. !! !! !! This is what will earn us a place in newsfeed! This is what we are looking for. No matter what we create, or what’s the story we’ll tell.
  12. 12. !! !! !! A place in Facebook’s newsfeed!
  13. 13. ! ! ! “One out of every five page views in the United States is on Facebook” — Gary Vaynerchuk, from "Jab, Jab, Jab, Right Hook" book
  14. 14. 3
  15. 15. ! ! ! “Great stories happen to those who can tell them.” — Ira Glass
  16. 16. Thank you facebook.com/nassoskappa

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