Your SlideShare is downloading. ×
Nothing Is Possible Until It's On Facebook
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Nothing Is Possible Until It's On Facebook

1,408

Published on

7 Comments
6 Likes
Statistics
Notes
  • Slide 19.
    1. Φτιάξτε υπέροχες, αξιοσημείωτες ιστορίες
    2. με τέτοιο τρόπο ώστε να νοιαστεί το κοινό σας.
    3. Πείτε τις!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Slide 13.
    Ψάχνουμε μια θέση στο Newsfeed του Facebook.
    Το μεγαλύτερο πρωτοσέλιδο στον πλανήτη (καθόλου τυχαίο που το Facebook μετά από τόσες αλλαγές μετονόμασε την homepage του σε newsfeed).
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Slide 10.
    Και αυτό πρέπει να φτιάξουμε.
    Όταν σας ζητάει ένας πελάτης να κάνετε κάτι στο Facebook, δεν εννοεί να κάνετε ένα app, ούτε 'ένα viral', ούτε 'κάτι σαν (το Χ)', αλλά κάτι ΑΞΙΟΣΗΜΕΙΩΤΟ! Κάτι να νοιαστεί ο κόσμος.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Slide 9.
    Οι καταναλωτές αναζητούν κάτι αξιοσημείωτο.
    Και η λέξη “αξιοσημείωτο” δεν είναι τυχαία. Δεν είναι απλώς κάτι καλό, αλλά κάτι που αξίζει να συζητηθεί.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Slide 4.
    Πέρα από την πλάκα, έχει δίκιο.

    Αυτό που δείχνει η ατάκα του Seinfeld αλλά και όλες οι έρευνες για το Facebook, είναι ότι αν θέλουμε να κάνουμε πετυχημένη χρήση των social media και να αγγίξουμε το κοινό μας...
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
1,408
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
23
Comments
7
Likes
6
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Nothing is Possible Until It's On Facebook Spreading Ideas in a Noisy World Nassos K. - Creative Director @ OgilvyOne Athens
  • 2. Facebook
  • 3. Facebook was predicted in 1992 from Jerry Seinfeld?
  • 4. Here’s what we have is two people, 
 who hate each other — don’t really ever want to talk — but [Facebook] is like this relationship respirator keeping this marginal, brain-dead relationship alive. ! And, we all do it. Why? So when you come home, you can see that little, 
 #true flashing red [notification]. You go, "Alight! messages!" People need that. ! It’s very important for human beings 
 to feel popular and well-liked amongst 
 a large group of people we don't care for.
  • 5. We first must understand 
 we all feel the need to belong and to be significant. #true
  • 6. We first must understand 
 we all feel the need to
 discuss and share ideas we care about!
  • 7. !! !! !! Consumers don't care about you at all; 
 they just don't care.
  • 8. ! ! ! ! ! ! Consumers need something remarkable. look for talk about like share
  • 9. ! ! ! ! ! ! We must create something remarkable!
  • 10. ! ! ! ! ! ! We must create today’s news!
  • 11. !! !! !! This is what will earn us a place in newsfeed! This is what we are looking for. No matter what we create, or what’s the story we’ll tell.
  • 12. !! !! !! A place in Facebook’s newsfeed!
  • 13. ! ! ! “One out of every five page views in the United States is on Facebook” — Gary Vaynerchuk, from "Jab, Jab, Jab, Right Hook" book
  • 14. 3
  • 15. ! ! ! “Great stories happen to those who can tell them.” — Ira Glass
  • 16. Thank you facebook.com/nassoskappa

×