B.V. Jagadeesh President CEO 3Leaf Systems (CA, USA ) Chairman NetMagic Solutions pvt Ltd ( India ) February 15 th 2008

Is India all about outsourcing ?

Services Vs Product Project Vs Product – Very different mind set You have to learn Architecture, Design, Development, Testing and documentation ( all combined into an end product ) Building Intellectual Property is key to building long term value in the company.

Project Vs Product – Very different mind set

You have to learn Architecture, Design, Development, Testing and documentation ( all combined into an end product )

Building Intellectual Property is key to building long term value in the company.

Business Strategy to Succeed Product Strategy GotoMarket Strategy Execution – Having Right people both at Product Level and at Field Level.

Product Strategy

GotoMarket Strategy

Execution – Having Right people both at Product Level and at Field Level.

Challenges Wrong Positioning Time to Market Features Missing Quality Issues Competition Building Proof of Concepts/Reference Customers

Wrong Positioning

Time to Market

Features Missing

Quality Issues

Competition

Building Proof of Concepts/Reference Customers

Mitigating Risks Exodus and NetMagic Story ( Boot Strap with consulting $$ ) Selling to Same Customer ( Customer Acq cost minimized ) Virtualization very hot – Minimal resources trained and lots of things to be done.

Exodus and NetMagic Story ( Boot Strap with consulting $$ )

Selling to Same Customer ( Customer Acq cost minimized )

Virtualization very hot – Minimal resources trained and lots of things to be done.

Some Key Opportunities Application Performance Testing Tools Licensing Libraries ( similar to in ECAD Business ) End Products – Start with Domestic Market (Similar to Hua Wei )

Application Performance

Testing Tools

Licensing Libraries ( similar to in ECAD Business )

End Products – Start with Domestic Market (Similar to Hua Wei )

Its not about Outsourcing !

Land of Contradictions