NILF2012_Session2_Rajiv Bajaj, Managing Director, Bajaj AutoS (Kris)

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  • 15th January 2003
  • 15th January 2003
  • 15th January 2003
  • 15th January 2003
  • 15th January 2003
  • 15th January 2003
  • 15th January 2003

Transcript

  • 1. GOOD AFTERNOON ! IS BUSINESS BETTER THAN THE MOOD ? NASSCOM 2012, Mumbai, Tuesday 14 th February 2012. © Bajaj Auto Ltd. LOGIC
  • 2. CRIME 1 Something is Wrong with Our Predictions A recent Nielsen BASES and Ernst & Young study put the failure rate of new U.S. consumer products at 95 per cent and new European consumer products at 90 per cent. We need to do better than that. We need to have a better way to predict the future. - Al Ries, The Origin Of Brands. NASSCOM 2012, Mumbai, Tuesday 14 th February 2012. © Bajaj Auto Ltd.
  • 3. CULPRIT 2 According to a leading market research firm, about 75% of consumer packaged goods and retail products fail to earn even $7.5 million during their first year. Less than 3% of new consumer packaged goods exceed first-year sales of $50 million – considered the benchmark of a highly successful launch. - Harvard Business Review April 2011 NASSCOM 2012, Mumbai, Tuesday 14 th February 2012. © Bajaj Auto Ltd.
  • 4. JIT WORLD CLASS MANUFACTURING KAIZEN TQM ACTIVITY BASED COSTING BLUE OCEAN SIMULTANEOUS ENGINEERING SIX SIGMA TOYOTA PRODUCTION SYSTEM SEVEN (NEW) HABITS AUTOMATION & ROBOTICS CAD/CAM POSSIBILITIES 3 BOTTOM OF THE PYRAMID LEAN QFD CORE COMPETENCE NASSCOM 2012, Mumbai, Tuesday 14 th February 2012. © Bajaj Auto Ltd.
  • 5. PRINCIPLE 4 The vast majority of these new products & services don’t stand a chance to become big brands because they were introduced to SERVE a market rather than to CREATE a market. - Al Ries, The Origin Of Brands. NASSCOM 2012, Mumbai, Tuesday 14 th February 2012. © Bajaj Auto Ltd.
  • 6. CONTRA-INTUITIVE 5 Trust breeds trust, success breeds competition. God is in the details, profit is in the niches. NASSCOM 2012, Mumbai, Tuesday 14 th February 2012. © Bajaj Auto Ltd.
  • 7. 6 THANK YOU ! Fashion dates, but logic is timeless. - Sir Alec Issigonis. NASSCOM 2012, Mumbai, Tuesday 14 th February 2012. © Bajaj Auto Ltd.