“ The future is already here; it’s just not very evenly distributed” William Gibson Key Technology Trends and Models Impacting Markets Kevin Taylor, C.O.O. BT Asia Pacific 15th February 2008

TECHNOLOGIES THAT CHANGED THE WORLD telephone automobile electricity printing press computer

MY TALK TODAY WHAT ARE THE KEY TRENDS THAT WILL DEFINE THE WORLD WE LIVE IN OVER THE NEXT DECADE? WHAT ARE THE IMPLICATIONS AND HOW TO RESPOND? SOCIETY TECHNOLOGY BUSINESS

WE ARE LIVING IN A DIGITAL WORLD

ENTERTAINMENT IS DIGITAL

ALWAYS ON, ALWAYS CONNECTED

TECHNOLOGY AS A CORE COMPETENCE

TECHNOLOGY MAP

PREDICTING TECHNOLOGY INNOVATION intelligent agents ubiquitous smaller pervasive integration simple throughout greener

TRADITIONAL BUSINESS MODELS ARE BEING CHALLENGED

WHO OWNS THE VALUE?

IMPLICATIONS We’re going from a sell-side economy to a buy-side economy where consumers have the power to drive markets directly It will not be big that beats small anymore, it will be fast that beats slow Technology by itself is not sufficient to stay ahead of the innovation curve To innovate in a 21 st Century world, you need to leverage the resources and talent from across the globe

We’re going from a sell-side economy to a buy-side economy where consumers have the power to drive markets directly

It will not be big that beats small anymore, it will be fast that beats slow

Technology by itself is not sufficient to stay ahead of the innovation curve

To innovate in a 21 st Century world, you need to leverage the resources and talent from across the globe

DELIVERING THE FUTURE - A GLOBAL 21CN PLATFORM 3 rd party services BT services Global network and computing End customer created services Concept-to-market Lead-to-cash Trouble-to-resolve Servers Storage Converged bandwidth Common software building blocks

BT’S OPEN INNOVATION STRATEGY

UK ISRAEL INDIA CHINA MALAYSIA TAIWAN JAPAN KOREA US INNOVATION SCANNING RESEARCH CENTRES ACADEMIC RESEARCH PARTNERSHIPS LEVERAGING INNOVATION AND TALENT ACROSS THE GLOBE US U.A.E.

KEY MESSAGES Direct customer input and rapid change must drive your business The next generation, your customers for the next 50 years, will expect you to innovate Technology innovation is not fundamentally a technology issue You compete with the whole world Embrace change first and better – or others will win BT is actively innovating for the future to ensure our customers stay ahead of the game

Direct customer input and rapid change must drive your business

The next generation, your customers for the next 50 years, will expect you to innovate

Technology innovation is not fundamentally a technology issue

You compete with the whole world

Embrace change first and better – or others will win

BT is actively innovating for the future to ensure our customers stay ahead of the game