Clients seek 24x7 “follow the sun” coverage and global footprint
Variable pricing, SLA provisions, and more flexible contract models are prevalent
Small players offering remote services for niche markets
Clear Trend in European Market Towards Fixed Price End to End Application Management Contracts European IT Market Fixed Price Time and Material Packaged Solutions Custom Solutions End-to- End Application Management Projects
Higher customer maturity is resulting in movement towards fixed price
There is greater focus on package solution due to
Clients willingness to move towards package solutions
Evolution of packaged solutions over the years to account for customer specifics
Movement towards Fixed price projects Higher share of Package solution Focus On End-to-End Application management High growth potential for End-to-End Application management Using Packaged Solutions
Outsourcing Potential of European Market
Key Highlights
Application outsourcing to grow
Selective outsourcing with multiple providers
Focus on generating value and not cost reduction
Movement towards fixed price contracts
Focus on package solutions
Aggressive ESP competitive landscape
Business driven SLAs
Outsourcing Market (In Billions of Euros) trend Source : Gartner Country 2005 2010 CAGR UK & Ireland € 17.2 B € 25.7 B 8.3 % Netherlands € 3.4 B € 5 B 8 % France € 6.6 B € 10 B 8.4 % Germany € 10.6 B € 16 B 8.6 % Spain € 2.9 B € 4.2 B 7.8% Italy € 3.6 B € 4.6 B 4.7% TOTAL € 44.3 B € 65.5 B 8.13%
The European market is not a single market in terms of offshoring and can be divided into 3 parts
Nordic countries and UK are comparatively more open to offshoring
Central European countries viz. France and Germany , where the potential for global sourcing is high, are opening up gradually to offshoring
Southern European countries viz. Spain and Italy are in the nascent stages of offshoring
Language and culture issues also results in different preference for offshoring
UK & Netherlands based companies prefer India
French companies prefer the Mediterranean region
German companies like delivery centers based in Poland and The Czech Republic
Spanish companies prefer Latin America
Italian companies look towards Romania
Language constraints reduce the extent of offshoring possible to India along the service axis e.g. requirement gathering and documentation activities.
The IT functions that are being sent offshore at the moment are still primarily low-added-value offerings
Offshoring Wave Traveling From North to South Europe
Differences Between US and Continental Europe Criteria US Europe Remarks In-sourcing Low HIGH
Reasons for Europe
Volume not high enough to out-task
High emphasis on staff transfer
Package solutions hence higher skill requirement
Out Tasking High Low Out-sourcing Medium maturity & readiness High maturity & readiness Technology Adoption (Custom v/s Package) First movers hence faster adoption of new technologies Lags US and hence leapfrogging from US. This has led to higher focus on packaged solutions in Europe Deal size in terms of Volume of work Large number of big deals Relatively lower number of big deals Difficulty in out – tasking due to lower volume of out-tasking work Type of Contracts More contracts on T&M Higher proportion of Fixed Price contracts Europe is ahead of USA in multi-year Fixed Price contracts for transformational outsourcing Currency $ becoming weaker against major global currencies € and £ have appreciated against $ in the last couple of years Profitability of IT vendors strongly relying on US market is getting impacted. More and more vendors are trying to penetrate the European market.
How Atos Origin Addresses European Market Process & Tools Diversified Global Sourcing Supplier Rationalization & Mutualization Service catalogue & Units of Work ADM/IM sourcing Cost reduction Portfolio Rationalization Demand Management
Atos Origin commitment on ADM operations costs Average Cost Savings Using Atos Origin Solution - 35%
Resource optimization,
Mutualization
Start offshore
Demand Management
Best efficiency (CMMI)
Stabilized Offshore model
Continous offshoring
Mutualization 100%
Scale savings
Demand Management efficiency
CMMI 3 40% Offshore Year 1 Year 2 Year 3 Year 4
Continuous
Improvement
Additional savings due to portfolio rationalization 60% Offshore 95% subco’s replaced 20% Offshore 0% 10% 20% 30% Cost reduction
Atos Origin’s Position vis-a-vis Indian IT companies Source : Derived from annual reports Significantly Higher Proportion of Revenues from Fixed Price Contracts
Conclusion
The European market is significantly different from the US market
Outsourcing of application management is catching up with infrastructure management
Best practices learned from i nfrastructure outsourcing are being implemented successfully in outsourcing application management
To become successful in European market needs different skills and capabilities
With our leadership position in Europe and our track record in infrastructure management we are best positioned to ride the new wave of global sourcing in Europe
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