Unleashing the Power of Collective Intelligence NASSCOM 2008 Mumbai, India

Agenda From Web 2.0 to Enterprise 2.0 SLATES in Actions Flickr Search & Social Search Enabling technologies Emerging opportunities

From Web 2.0 to Enterprise 2.0

SLATES in Actions

Flickr

Search & Social Search

Enabling technologies

Emerging opportunities

User Generated Content Social Network Wisdom of Crowds Architecture of Participation The Web 2.0 trends on the consumer Internet…

Web 2.0 Consumer Dynamics 1 creators 10 synthesizers 100 consumers 2 creators 4 synthesizers 8 consumers Moving beyond “users”…

Web 2.0 Consumer Dynamics 100% creators 100% synthesizers 100% consumers

Happenstance artistes… Anyone with a ________ is now a ________ keyboard camera iPod browser author photographer deejay publisher

Anyone with a ________ is now a ________

Enterprise 2.0 The SLATES platform Search Links Authoring Tags Extensions Signals Business value driver: harnessing collective intelligence

The SLATES platform

Search

Links

Authoring

Tags

Extensions

Signals

Business value driver:

harnessing collective intelligence

Flickr: A Pictorial view of SLATES in Acton

What makes Flickr special? 1. User Generated Content Content not licensed from providers such as Corbis or Getty, but rather contributed by users.

What makes Flickr special? 2. User Organized Content Content is tagged, described, organized, discovered, etc. not by “editors” but by the users themselves.

What makes Flickr special? 3. User Distributed Content Flickr achieved distribution across the internet, not through “business deals” per se, but rather through the Flickr community which distributed Flickr content on 3 rd -party blogs.

What makes Flickr special? 4. User Developed Functionality Flickr exposed APIs (PHP, Perl, etc.) that allowed the community of developers to build against the Flickr platform.

What drives values in Flickr SLATES in actions Search: the nexus that ties everything together Authoring: ride the wave of ubiquitous of digital camera Links: groups and social networks Tags: Enabling text search Geo tagging: the eyes of the world Extension Interestingness algorithm Scalable publication platform Signals: photo streams

SLATES in actions

Search: the nexus that ties everything together

Authoring: ride the wave of ubiquitous of digital camera

Links: groups and social networks

Tags:

Enabling text search

Geo tagging: the eyes of the world

Extension

Interestingness algorithm

Scalable publication platform

Signals: photo streams

Socialization of search: a historical view of SLATES in Search Alpha Chip Surfers Enabling Technologies Right Incentives Critical Mass Thousands of Newsgroups Millions of Web Sites Trillions of Knowledge Artifacts Usenet / Newsgroups Google / Inktomi Y! Answers / Delicious Y! Directory / Altavista Tens of Billions of Web Docs Link-Based Algorithms Infrastructure Scale  Webmasters     <A>  Engineers & Scientists        Users Source Technology Magnitude Product

Better Search through People: The Yahoo! Answers example

Knowledge Search, 2003 in Korea

Amazing user adoption…

Taiwan design

US design

India Design

Where will this lead? DJ’s ask for Answers as part of their show programming Professionals quote Answers levels as credentials Level 6 – Home & Garden Celebs, thought leaders, give out urls for more on their views & knowledge 7 Local listings contain answers level credentials Pop culture mentions Answers frequently and in the context of broader issues – not as a promotion Answers becomes the epicenter of social debate and fact exchange around key issues & political events

Better search through people: The del.icio.us example

Social bookmarks

Organizing the best of the web

Keep up to date on what your network finds interesting

What drives values Harnessing the collective intelligence Capture Original content Meta data Organize Computationally discern quality, topic aboutness, … Access Seek Discover

Harnessing the collective intelligence

Capture

Original content

Meta data

Organize

Computationally discern quality, topic aboutness, …

Access

Seek

Discover

Enabling technologies Tables takes Web-based applications Back-end services Text search engines Secret sauce Data and metadata Modeling techniques Large scale data-driven pattern discovery

Tables takes

Web-based applications

Back-end services

Text search engines

Secret sauce

Data and metadata

Modeling techniques

Large scale data-driven pattern discovery

Emerging opportunities New development approaches Systems and applications Metrics and analytics Modeling techniques (algorithms, data mining….) Editorial operations New computing paradigm DISC Open source grid computing, e.g., Hadoop Potential new vendor business opportunities Software Services And beyond: e.g. partnership in joint discovery, R&D, ….

New development approaches

Systems and applications

Metrics and analytics

Modeling techniques (algorithms, data mining….)

Editorial operations

New computing paradigm

DISC

Open source grid computing, e.g., Hadoop

Potential new vendor business opportunities

Software

Services

And beyond: e.g. partnership in joint discovery, R&D, ….

Thank You! Qi Lu Yahoo! Inc [email_address]

Qi Lu

Yahoo! Inc

[email_address]