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Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum
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Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value, David Mitchell,Ovum

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    • 1. Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value David Mitchell Senior Vice President, IT Research, Ovum [email_address] +44 20 7551 9194
    • 2. Agenda
    • 3. The 2.0 explosion.... Web 2.0 Enterprise 2.0 Print 2.0 Bubble 2.0 Learning 2.0 edu 2.0 Business 2.0 Lunch 2.0 PR 2.0 Publishing 2.0 Telco 2.0 Identity 2.0 Nerds 2.0.1 Supermarket 2.0 Library 2.0 Life 2.0 Students 2.0 Accounting 2.0
    • 4. What is web 2.0? Web 2.0?
    • 5. Web 2.0 - an architecture of participation Web 2.0 Writable, open, recombinant web Social networking drives engagement &amp; interaction Content as bait, not product Content + interaction creates new serendipitous value Web 2.0 is a label for the latest evolution of the internet - more ubiquitous, interactive and driven by the network effect <ul><li>Technology Models </li></ul><ul><li>Internet as ubiquitous platform </li></ul><ul><li>Wikis, RSS, AJAX, Flash </li></ul><ul><li>From desktop to webtop </li></ul><ul><li>‘ SOA in the wild’&amp; mash ups </li></ul><ul><li>Open source &amp; open standards </li></ul><ul><li>Social Models </li></ul><ul><li>Web as a ubiquitous resource </li></ul><ul><li>From task-media to ‘me-media’ </li></ul><ul><li>User pull vs. supplier push </li></ul><ul><li>Network edge vs. centre </li></ul><ul><li>Contributing &amp; sharing to grow social bonds &amp; boost status </li></ul><ul><li>Business Models </li></ul><ul><li>Wait to be ‘Googled’ </li></ul><ul><li>Micro-market advertising and eCommerce </li></ul><ul><li>‘ Never ending friending’ </li></ul><ul><li>Software-as-a-Service </li></ul><ul><li>Architecture of exploitation? </li></ul><ul><li>Content Models </li></ul><ul><li>User generated </li></ul><ul><li>Rich media </li></ul><ul><li>Interaction adds, extends and morphs content </li></ul><ul><li>Structure emerges via tagging &amp; folksonomies </li></ul><ul><li>What is IP? </li></ul>
    • 6. Business drivers for using web 2.0 Web 2.0? A range of business drivers are at play when large organisations ponder the possible value of web 2.0 platforms <ul><li>more interactive style of engagement </li></ul><ul><li>forum to voice their views </li></ul><ul><li>dynamic, responsive, dialogue </li></ul><ul><li>find out what others think </li></ul><ul><li>lower cost channel </li></ul><ul><li>harness customer ideas for product innovation </li></ul><ul><li>enhance ‘open’ brand value and culture </li></ul><ul><li>show responsiveness </li></ul><ul><li>enhanced collaboration </li></ul><ul><li>strengthened culture </li></ul><ul><li>win-win problem solving </li></ul><ul><li>experience sharing </li></ul>1. Customer Wants 2. Corporate Wants 3. Organisation/staff Wants 4. Joint Wants <ul><li>crowd sourcing </li></ul><ul><li>co-production </li></ul><ul><li>dialogue </li></ul><ul><li>passion &amp; contribution </li></ul><ul><li>crowd wisdom </li></ul><ul><li>social networking </li></ul><ul><li>innovation </li></ul>
    • 7. Business drivers for using web 2.0 Web 2.0 <ul><li>more interactive style of engagement </li></ul><ul><li>forum to voice their views </li></ul><ul><li>dynamic, responsive, dialogue </li></ul><ul><li>find out what others think </li></ul><ul><li>lower cost channel </li></ul><ul><li>harness customer ideas for product innovation </li></ul><ul><li>enhance ‘open’ brand value and culture </li></ul><ul><li>show responsiveness </li></ul><ul><li>enhanced collaboration </li></ul><ul><li>strengthened culture </li></ul><ul><li>win-win problem solving </li></ul><ul><li>experience sharing </li></ul>Customer or Citizen 2.0 Marketing 2.0 or Product Development 2.0 Enterprise 2.0 Service 2.0
    • 8. Enterprise 2.0 = practical KM <ul><li>Intranet/internet website </li></ul><ul><li>Collaboration - sharing, storing and finding information </li></ul><ul><li>Replace network drive/shared drive </li></ul><ul><li>Shared email repositories </li></ul><ul><li>Document management </li></ul><ul><li>Blogging </li></ul><ul><li>Reporting </li></ul><ul><li>Project management </li></ul>Wiki platforms such as Confluence, SocialText and Twiki offer light-touch practical solutions to many ‘knowledge management’ use cases “ Once someone adopts a wiki tool and evangelises it, it just spreads like wildfire throughout the organisation” Victor Rodrigues, Cochlear
    • 9. The ‘shadow workplace’ Whatever the CIO thinks, a ‘shadow workplace, is emerging – based on practical and ‘light touch’ tools adopted from the consumer realm The formal workplace work flow web, document &amp; records mgmt workplace portal search and discovery mobile phones SMS VOIP blogs email Google iPod/ MP3 social networks contacts wikis team room email wikis … and its shadow social bookmarks forums
    • 10. &nbsp;
    • 11. Unified collaboration &amp; information mgmt But enterprise 2.0 solutions, in the end, need to form part of an integrated approach … not just another information island …
    • 12. Key technical challenges...
    • 13. &nbsp;
    • 14. Lubricating social interaction &amp; collaboration “ The Good Oil”
    • 15. Social networking at work <ul><li>Share Information – within and across agencies and jurisdictions </li></ul><ul><li>Record persistent dialogues – preserving a chain of reasoning and enabling new staff to come up to speed quickly </li></ul><ul><li>Policy ‘Wikipedia’ - repositories of data and information </li></ul><ul><li>Collaborative authoring </li></ul><ul><li>‘ Crowd Sourcing’ - source input from diverse stakeholders </li></ul><ul><li>Reinforce public sector culture of collaboration </li></ul><ul><li>Give visibility to thought leaders and people who contribute significantly to cross-cutting policy development and service initiatives. </li></ul>Wikis, profiles and tagging can lubricate improved collaboration and unleash ‘bottom up’ energies and innovations
    • 16. Culture and Enterprise 2.0
    • 17. Gardeners not engineers <ul><li>Web2.0 = wild meadow vs. enterprise 2.0 = domesticated garden </li></ul><ul><li>There is more to creating collaboration than throwing the seeds on the ground and hoping for the best </li></ul><ul><li>Gardeners: </li></ul><ul><ul><li>Choose the location </li></ul></ul><ul><ul><li>Plant the seeds </li></ul></ul><ul><ul><li>Put on fertilizer </li></ul></ul><ul><ul><li>Pull out weeds </li></ul></ul><ul><ul><li>Manage plant lifecycles </li></ul></ul><ul><li>Skilled gardening is a prerequisite for successful adoption and sustained success of enterprise 2.0 </li></ul>… but getting them started is more about gardening than engineering, more about the social experience than the technology Engineers need to tread with care in the garden …
    • 18. Conclusion <ul><li>Enterprise 2.0 </li></ul><ul><ul><li>Has great potential, provided we can deliver the management frameworks needed to allow it to flourish </li></ul></ul><ul><ul><li>Will find different form in every culture in the world </li></ul></ul><ul><ul><li>Presents many technical challenges </li></ul></ul>
    • 19. Enterprise 2.0: turning consumer-driven Web 2.0 technologies into business value David Mitchell Senior Vice President, IT Research, Ovum [email_address] +44 20 7551 9194

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