• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
NATC 2013 - Global SaaS offering that serves 1.3 M+ users in 150+ countries by Anshu Verma, Intuit
 

NATC 2013 - Global SaaS offering that serves 1.3 M+ users in 150+ countries by Anshu Verma, Intuit

on

  • 554 views

NATC 2013 - Global SaaS offering that serves 1.3 M+ users in 150+ countries by Anshu Verma, Intuit

NATC 2013 - Global SaaS offering that serves 1.3 M+ users in 150+ countries by Anshu Verma, Intuit

Statistics

Views

Total Views
554
Views on SlideShare
554
Embed Views
0

Actions

Likes
0
Downloads
9
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • A good global product is when it meets the local needs of everyone ..so local that it feels it was made for them …We have big goals globally and have realized that if we follow the standard approach for building products that and have will not work .. So we had to try something different .. In this session I will talk about how we using some different approaches (whether innovative or not, I would leave it on you .. But different they are)While making strategic shifts and changes in the 2M lines of code, we needed
  • Facebook is in 216 countries .. Plane analogy .. Link humbled with the scale ..
  • Why are we going after customers worldwide ? We believe we can simplify the business of life : Intuit’s mission to use technology to change the business life so profoundly that they cannot imagine going back to older ways of doing things.To improve our customers’ financial lives so profoundly, they can’t imagine going back to the old way.We all have financial tasks in our personal or business lives that just feel like work. This is the “business of life.” By making these activities easier, faster and more efficient, we free people up to do the things that really inspire them. More time for personal and professional passions; more money for the present and future; more control over their destiny.
  • Any guesses on Intuit’s share ??
  • Under no illusion that we have a long way to go but we feel that by getting
  • Will share building blocks of a global platform that you should try and build. Customer Care, Back-Office, Marketing SitesWill talk about how and what we did in each.
  • 20 months, 8 weeks, What was 20 months , call it a leap because it was after 10 years
  • 20 months, 8 weeks, What was 20 months , call it a leap because it was after 10 years
  • Story … we were localizaing (16 months, 9 months, <=3 months) … but it was hard work (localizing, QA, ) .. .and at the same time turning away a large side of population .. So we decided a new approach Pull each other, not that it was not working .. It was .. But it was taking time … it was taking us 3-4 months (e2e to launch) .. And that rate it would take us 60 years to localize for the world20 months, … UK 16 months, SG – 9 months, CA – 3 months,
  • Story … we looked at what we needed to localize and then , we were also thinking of creating teams , outsourceI think your message of "we thought there'd be a better way" and the tee up to talk about rapid experimentation is great. This was transformational …
  • India needs Tin# on invoice, AU needs bank routing #, SG needed iRASTax on Tax , cess, Tax , 1000 of rates, , how do you let users setup ??Good luck modulifying !!
  • It gets unwieldly very fast and difficult to scale …
  • 59.8 year jump in just 2 monthsWhile I thought I am done and dusted w/ it … came the reality check …
  • Delight, relevance missingWe love to give choices, some got it and some people don’t get it .. Dropping ff ..
  • We want to give delightful experience , Ok, we translated, what, … and this is result of the world we live in .. Personalization is key
  • So many differences across folks …
  • Combination of w
  • Thinking of a better way and while experimenting with many things …
  • Innovation for language quality testing gave us idea that we can use the same principles for our customers. Hence we launched, Transpedia. Machine translation for languages, user contribution to fill in where we fall short , taxpedia, <<< will use some picture here >>
  • And we have the data …peta-bytes of it ..
  • Concept isUsing the peta-bytes of data … our customers have used our product
  • Biggest challege is pile of data and making sense out of it .. So we started to build a machine learning system
  • Self-servicable,It is not a mere reco, we are changing the productUnlike reco systems where reco is taken or not taken - our feedback system is key to how the system learns and adaptsstandard technologies for domain not working - example offerings or offering (what do we apply?), so we are using mix of approaches and building a domain specific thesuarus
  • People were customizing & localizing (we had gone to 150 countries)People were setting it upNow it was time to go deeperObviously many were dropping .. So a few and we thought we can now use power of manyBut we didn’t want to go back to our earlier country by country approach as that was time consuming. We brainstormed on what will Millions of One offering automagically customized into 1000s Waze ,,, example
  • speaks, their
  • Under no illusion that we have a long way to go but we feel that by getting

NATC 2013 - Global SaaS offering that serves 1.3 M+ users in 150+ countries by Anshu Verma, Intuit NATC 2013 - Global SaaS offering that serves 1.3 M+ users in 150+ countries by Anshu Verma, Intuit Presentation Transcript