Volunteering as employee engagement Rekha M Menon Executive Vice President Accenture, India

“ Be the change you want to see in the world.” Mahatma Gandhi “ One person can make a difference and every person should try.” John Fitzgerald Kennedy

“ Corporate citizenship is an important part of the identity of Accenture. It is an essential ingredient into a company that plays and has a reputation on the global stage. Our clients expect us to be good corporate citizens, Our men and women expect us to be good corporate citizens…. And I view our focus on the corporate citizenship agenda to be an important element of us being perceived as a high-performance business.” - Bill Green, Chairman & CEO Accenture

“ Workplace volunteerism is a growth industry within a growth industry Points of Light research suggests more than 80% of the Fortune 500 companies support some type of volunteer activity… and increasing numbers of mid, small, and even mom-and-pop companies are getting involved.” David Warshaw Principal, Vistas Volunteer Management Solutions Accenture employee volunteers at Vidyaniketan hostel

Mutuality of benefit to the organization Makes for engaged employees and hence helps in retaining them Clients want do business with companies that they respect and admire Enhances the Employer of Choice Image “ Gen Y’ers… aren’t impressed by mission statements, but they are looking for attributes that indicate shared values” Fortune Magazine, May 2007 52% of employees surveyed stated that the community programme that Accenture offers makes them less likely to leave “ I am looking for a company that is not using corporate social responsibility as a marketing gimmick, and that is what attracted me to Accenture.” Wharton MBA applicant

Mutuality of benefit to our people Sensitization to Community Needs and Issues . Our people feel a sense of accomplishment 56% of employees surveyed reported an increase in their job satisfaction after participating in community programs. Helps develop Leadership Skills 50% of employees surveyed reported an increase in their skills development through participation in community programs

Raises awareness Mutuality of benefit to the Community Access for NGOs to a larger resource base – Financial and In-Kind Access for NGOs to a larger pool of talent especially those with specialist skills

Accenture experience: “Menu of Options” to Serve the Community Not during work hours During work hours Short term projects that utilise core skills Working full time with NGOs for 3-6 months Introductory event Team building Strategic large scale investment of time and skills for support of NGOs Types of Volunteering Programs Quick turnaround projects Community Teams Done-in-a-day vol projects Adopt & Pool Groups In between projects Pro-bono projects ADP

Accenture Development Partnerships - Volunteering with a difference Unique and challenging opportunity for employees to apply their core professional skills to have an impact in the developing world Understanding agricultural market access issues -India Village phone design – Kenya “ By far this is the most challenging and rewarding experience of my career” Manager, Accenture France

Well defined and articulated Strategy/ Integrated program / Adequate resources/ Effective Partnerships with NGOs Culture of volunteering- Commitment of Leadership /Training for volunteers Frequent communication Recognition Evaluation and Measurement Accenture experience: To build a strong volunteering Program

Employee engagement: National Volunteering Program Spending time with differently abled children Cycling drive to help reduce carbon footprint & encourage alternate modes of transport Campaign to ensure all Accenture employees are registered to vote

Thank You