The Monitoring & Evaluation Imperative
                                TCS Case Study



10 February 2009   TCS Public
Tata Consultancy Services - Overview

                                                                 TCS Revenues in US$...
Corporate Sustainability at TCS

TCS Policy on Corporate Sustainability
TCS believes that Corporate Sustainability in the ...
Use of IT core competence to address large scale societal problems
Village Knowledge Portal
Content creation, storage & re...
Actioning Corporate Sustainability in TCS
                                                      Snippet of Process Handboo...
Evolution of CS perspective in TCS




                                     10 February 2009   6
Corporate Sustainability in TCS : Process
     Tata Council                TCS Vision,               TCS
    for Community...
Country                                                                Branch
DC                                          ...
Internal Assessment &
    Benchmarking




                   10 February 2009   9
Tata Business Excellence Model (TBEM)

       An Annual Inter company Tata Group Assessment of Business Excellence

based ...
Tata Business Excellence Model (TBEM)

       An Annual Inter company Tata Group Assessment of Business Excellence

based ...
Metrics for TBEM process in CS




                                 10 February 2009   12
Benchmarking within the Tata Group




                                     10 February 2009   13
Opportunities for improvement in Corporate Governance & CSR




                                                 10 Februa...
QUEST FOR BUSINESS EXCELLENCE
Above left : 2004 TCS receives JRD QV Award
Above right : 2006 TCS receives CII EXIM
Award
R...
Participation in External
   CS Reporting and
      Assessment

                      10 February 2009   16
Tata Protocol for assessment of CSR




                               10 February 2009   17
Recognition from BITC’s
                                 Corporate Responsibility Index




Corporate Responsibility Index...
TCS Corporate Sustainability Report
Based on Guidelines of Global Reporting Initiative (GRI 3)




                       ...
10 February 2009   20
TCS one of only two Indian companies in Dow Jones Sustainabiity World Index    Sept 2008
Awards & Recognition


 • TCS included in Dow Jones Sustainability World Index,
      Sept 2008 as one of only two Indian ...
Thank you
www.tcs.com




              10 February 2009   22
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Pankaj Baliga, VP and Head, Global Corporate Sustainability, TCS

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NASSCOM: India leadership Forum 2009,Day3, Session 16D: Forging Alliances for Social change, Pankaj Baliga, VP and Head, Global Corporate Sustainability, TCS

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Pankaj Baliga, VP and Head, Global Corporate Sustainability, TCS

  1. 1. The Monitoring & Evaluation Imperative TCS Case Study 10 February 2009 TCS Public
  2. 2. Tata Consultancy Services - Overview TCS Revenues in US$ Millions › TCS was established in 1968 $6,000 › FY 2008 revenue of USD 5.7 billion ( up from USD 4.3 billion in $5,000 FY 2007) › Over 1,26,613* employees $4,000 › 1st Company in the world to be assessed at Level 5 for integrated $3,000 enterprise-wide CMMI and PCMM › Global presence - 143 offices in $2,000 43 countries › First and Largest $1,000 › Software R&D centre in India › Software exporter in India $0 ’98 ’99 ’00 ’01 ’02 ’03 ’04 ’05 ’06 ’07 '08 * All Figures as of March 31, 2008 * Excluding Subsidiaries, 1,30,343 Associates inclusive of subsidiaries, Excluding 12,459 TCS e-Serve employees As on 31st Dec 2008 10 February 2009 2 2
  3. 3. Corporate Sustainability at TCS TCS Policy on Corporate Sustainability TCS believes that Corporate Sustainability in the Marketplace, Workplace, Community and Environment is central to its business. The focus of CS in TCS is on Education, Health and Environment. TCS focuses on deploying its IT core competence to address large scale societal problems. Employee Volunteering is encouraged through Maitree. “Corporate Sustainability (CS) is integral to value-creation in our businesses through the enhancement of human, natural and social capital complementing their financial growth in order to give the enterprise an enduring future and also help create and serve a larger purpose, at all times. It facilitates accountability to all stakeholders as a systemic practice” TATA Council for Community Initiatives, (TCCI) 10 February 2009 3
  4. 4. Use of IT core competence to address large scale societal problems Village Knowledge Portal Content creation, storage & retrieval Structure of VKP Benefits •Easy to search for information •Information upload and download is much more automatic •Only information of interest to the VKC/VRC needs to be transmitted •Fully Indian language compatible – (open sourced and given free of cost) •Ability to import existing content when system is installed mKrishi : Mobile Agro Advisory System •Redefining the cell phone: from a mere voice device to a multi-function system •Uses BREW applications on CMDA phones to provide vital information for farmers on issues like : •Micro region weather information and advice. •Advice on fertilizer and pesticide usage •Market information 10 February 2009 4
  5. 5. Actioning Corporate Sustainability in TCS Snippet of Process Handbook CS Policy Typical Criteria Approach Paper Nearness to our location • Strategic Perspective Financial need of the organization/NGO • Implementation of CS Projects Alignment to TCS CS theme – Based on Local Community needs, predominantly Number of years we need to monitor/commit through Maitree with TCS volunteers – Use of IT Core competence to address Buy in of the beneficiary/relationship of the large scale societal problems community • Special CS Projects through external agencies Legal Bindings • Measurement & Control Needs of the community Process Handbook Aid Needed • Criteria for Selection of Projects Enlist the goals that you wish to achieve through • Format for Reporting of Progress this project Reporting Templates & Dashboard Back ground of beneficiaries • Baseline vs Incremental Impact • Budgets Impact Analysis Results 10 February 2009 5
  6. 6. Evolution of CS perspective in TCS 10 February 2009 6
  7. 7. Corporate Sustainability in TCS : Process Tata Council TCS Vision, TCS for Community Mission & Corporate Initiatives Values Stratedy Apex Global Head CS & TCS Maitree volunteers Conduct TCS CS Policy & Identify activities Framework 1. Community Needs •Academic Interface Evaluate Chosen Communities programme based on requests for Academia based on policy •Volunteering support Suppliers & criteria matrix •TCS Maitree 2. Proactive needs Local Community •TBEM Feedback identified based on our Society competence •Core Competency based Employees intervention (R&D Cluster) Analyse Review & Improve Communicate Measures & Feedback Global CS Calls No of volunteers CS Week Impact Synergy Meetings TBEM Feedback Volunteers Meet TQMS Survey on CS Report progress to the TCCI Inputs Board & Community 10 February 2009 7
  8. 8. Country Branch DC Location TCS Project CS Classification Name of CS Project CS Project Type Brief description of project Whether Baseline survey done Date of Commencement(DD/MM/YYYY) No of TCS volunteers No of volunteer hours during the period Ref by Client Orgn Partnering with NGO/ Special agency Proximity Distant < 1km Distance > 1km Budget approval Spend during the period Total spend to date Approximate Completion Date(DD/MM/YYYY) Ongoing project Feedback/Comments from target group CS Tracker Parameters of Incremental progres Education Health Employability TCS resources deployed(To be filled only for Core Competence Projects) Clearance from CS R&D Cluster Computers Software Manpower along with budget 10 February 2009 8
  9. 9. Internal Assessment & Benchmarking 10 February 2009 9
  10. 10. Tata Business Excellence Model (TBEM) An Annual Inter company Tata Group Assessment of Business Excellence based on Malcolm Baldridge National Quality Awd (US) & European Forum for Quality Management Typical questions for External Assessment of CSR strategies 1. HOW do you prevent any adverse impacts on society of your products, services, and operations? 2. HOW do you anticipate public concerns with current and future products, services, and operations? 3. HOW do you prepare for these concerns in a proactive manner, including using resource-sustaining PROCESSES, as appropriate? 4. What are your KEY compliance PROCESSES, MEASURES, and GOALS for achieving and surpassing regulatory and legal requirements, as appropriate? 5. What are your KEY PROCESSES, MEASURES, and GOALS for addressing risks associated with your products, services, and operations? 10 February 2009 10
  11. 11. Tata Business Excellence Model (TBEM) An Annual Inter company Tata Group Assessment of Business Excellence based on Malcolm Baldridge National Quality Awd (US) & European Forum for Quality Management Typical questions for External Assessment of Community Initiatives 1. How does your organisation actively support and strengthen your KEY communities? 2. HOW do you identify KEY communities and determine areas of emphasis for organisational involvement and support ? 3. What are your KEY communities ? 4. How do your SENIOR LEADERS in concert with your WORKFORCE contribute to improving these communities ? 10 February 2009 11
  12. 12. Metrics for TBEM process in CS 10 February 2009 12
  13. 13. Benchmarking within the Tata Group 10 February 2009 13
  14. 14. Opportunities for improvement in Corporate Governance & CSR 10 February 2009 14
  15. 15. QUEST FOR BUSINESS EXCELLENCE Above left : 2004 TCS receives JRD QV Award Above right : 2006 TCS receives CII EXIM Award Right : 2008 TCS at Industry Leader Position in TBEM process 10 February 2009 15
  16. 16. Participation in External CS Reporting and Assessment 10 February 2009 16
  17. 17. Tata Protocol for assessment of CSR 10 February 2009 17
  18. 18. Recognition from BITC’s Corporate Responsibility Index Corporate Responsibility Index 2007 score 2007 band 91.0% Gold Environment Index 90% Gold Community Index 97% Platinum Workplace Index 95% Platinum 2005 Score 65% 2006 Score 86% 2007 Score 91% 10 February 2009 18
  19. 19. TCS Corporate Sustainability Report Based on Guidelines of Global Reporting Initiative (GRI 3) 10 February 2009 19
  20. 20. 10 February 2009 20 TCS one of only two Indian companies in Dow Jones Sustainabiity World Index Sept 2008
  21. 21. Awards & Recognition • TCS included in Dow Jones Sustainability World Index, Sept 2008 as one of only two Indian companies • mKrishi awarded Wall Street Journal Technology Innovation Award in Wireless Category Oct 2008 • NREGS software & Govt of AP won 2008 Stockholm Challenge Award • TCS in Standard & Poor’s ESG Index for India Jan 2008 • Golden Peacock Environment Mgmt System Award- 2008 • EMPI Indian Express Innovation Award Gold Trophy for TCS Literacy Programme • Golden Peacock Global Award 2007 for Corporate Social Responsibility • Dr. Malcolm Adiseshia Award from Tamilnadu Board of Continuing Education and State Resource Center • Listed in India Segment of UNESCO Metasurvey on the use of technologies in education • Sole nomination from India in the category of Education at Stockholm Challenge Awards (900 entries) • Short listed at UN World Summit • Asian Forum for CSR (AIM Manila) 10 February 2009 21
  22. 22. Thank you www.tcs.com 10 February 2009 22
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