A Digital Diet
for Business
Managing
technology in a
connected world and
understanding your
consumer’s behavior
10% of people under 25 say:
it’s OK to be interrupted during
sex
90% of our media consumption happens
through a screen
Mobile phones & tablets account for
growing amount of internet traff...
LG STUDY
LOOKING
AT
DEPENDE
NCE
LG STUDY
LOOKING
AT
DEPENDE
NCE
LG STUDY
LOOKING
AT
DEPENDE
NCE
LG STUDY
LOOKING
AT
DEPENDE
NCE
1: Phone stack
2: Device-free
meetings
3: No smartphone
bedroom
Insomnia can cost $2,280 in
lost productivity per American
worker each year
Screen’s blue light can interfere
with sleep r...
Love your technology … just not unconditionally!
thedigitaldietbook.com
daniel.sieberg@gmail.c
om
+danielsieberg
@siebergd
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
NILF 2014: Reading the mind of today’s consumer: How to  effectively target them: Daniel Sieberg, Author, The Digital Die
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NILF 2014: Reading the mind of today’s consumer: How to effectively target them: Daniel Sieberg, Author, The Digital Die

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  • I ask attendees to take out their smartphone.
  • NILF 2014: Reading the mind of today’s consumer: How to effectively target them: Daniel Sieberg, Author, The Digital Die

    1. 1. A Digital Diet for Business Managing technology in a connected world and understanding your consumer’s behavior
    2. 2. 10% of people under 25 say: it’s OK to be interrupted during sex
    3. 3. 90% of our media consumption happens through a screen Mobile phones & tablets account for growing amount of internet traffic Sequential usage requires that businesses enable seamless crossdevice experiences Don’t limit conversion goals to one place
    4. 4. LG STUDY LOOKING AT DEPENDE NCE
    5. 5. LG STUDY LOOKING AT DEPENDE NCE
    6. 6. LG STUDY LOOKING AT DEPENDE NCE
    7. 7. LG STUDY LOOKING AT DEPENDE NCE
    8. 8. 1: Phone stack
    9. 9. 2: Device-free meetings
    10. 10. 3: No smartphone bedroom
    11. 11. Insomnia can cost $2,280 in lost productivity per American worker each year Screen’s blue light can interfere with sleep receptors and interrupt circadian rhythms
    12. 12. Love your technology … just not unconditionally!
    13. 13. thedigitaldietbook.com daniel.sieberg@gmail.c om +danielsieberg @siebergd

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