Emerging Opportunities in ICT in the Automotive Industry  Dr. Arunkumar M. Sampath         Jun 26, 2012             1     ...
Opportunities                                                          Background Convergence of  mechanical, electronic,...
Opportunities                              Automotive IndustryOpportunities for ICTIn-vehicle CommunicationInter-Vehicle...
Technology Solutions                           Automotive Electronics TechnologiesSource: Gabriel Lean & Heffernan, “Expan...
Technology Solutions                                          New Price Performance PointWorld Class Technologies         ...
Automotive Infotronics (AI)                                Value Chain          Lessons Learned      6            Copyrigh...
Automotive Infotronics Strategy                                                       Product Development Capabilities    ...
In-Vehicle Communication            Multiplexing System          Simplifies wiring Harness          Eliminates Fuses & Rel...
In-Vehicle Communication                  Multiplexing System       Fewer parts and easy diagnostics        resulting in ...
Inter-Vehicle Communication                                 Telematics On Board Unit  Advance VehicleTracking & Reporting ...
Driver Work Environment Improvement                              Driver Work Place          Location of          switches ...
Increasing Passenger Comfort                             Passenger Information System                                 The ...
Electronic Toll Collect                                   Electronic Toll Collect Electronic Toll Collect Concept and Impl...
Challenges                               Unique to Indian MarketLack of Infrastructure        Harsher Environment         ...
Opportunities for Innovation         Think Globally – Act Locally    15           Copyright © 2008 Automotive Infotronics ...
Opportunities for Innovation            Think Globally – Act Locally         Instrument Cluster for         European Appli...
Opportunities for Innovation            Think Globally – Act Locally         Instrument Cluster for         European Appli...
Opportunities for Innovation            Think Globally – Act Locally         Instrument Cluster for         European Appli...
Opportunities for Innovation                                      Think Globally – Act Locally                            ...
Opportunities for Innovation                  Technology Forums             Technology Presentations              at Inte...
Opportunities for Innovation      Conferences for Professionals             National Conference on Automotive            ...
Opportunities for Innovation            Conventions for Students       22           Copyright © 2008 Automotive Infotronic...
Opportunities for Innovation                                               Concluding Remarks Strengths    Large pool of...
24   Copyright © 2008 Automotive Infotronics Private Limited     STRICTLY CONFIDENTIAL DOCUMENT
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NASSCOM SURGE 2012: Emerging Opportunities in ICT in the Automotive Industry - Automotive Infrotronics

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NASSCOM SURGE 2012: Emerging Opportunities in ICT in the Automotive Industry - Automotive Infrotronics

  1. 1. Emerging Opportunities in ICT in the Automotive Industry Dr. Arunkumar M. Sampath Jun 26, 2012 1 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  2. 2. Opportunities Background Convergence of mechanical, electronic, communication, and IT for automotive applications  Infotronics – In-vehicle and inter-vehicle Application segments for the Indian mobility industry  Passenger vehicles  Commercial vehicles – LCVs, M/HCVs  Two/Three Wheelers Maturity of the IT and electronics industry in India Proliferation of the state-of-the-art communication network 2 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  3. 3. Opportunities Automotive IndustryOpportunities for ICTIn-vehicle CommunicationInter-Vehicle CommunicationDriver Work Environment ImprovementIncreasing Passenger ComfortElectronic Toll CollectChallenges – Unique to Indian marketThink Globally, Act Locally 3 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  4. 4. Technology Solutions Automotive Electronics TechnologiesSource: Gabriel Lean & Heffernan, “Expanding Automotive Electronic Systems” 4 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  5. 5. Technology Solutions New Price Performance PointWorld Class Technologies Market / Customer knowledge Vision Leverage Ashok Leyland’s market knowledge and Continental’s technology leadership to become an innovation centre for delivering globally scalable Automotive Infotronics solutions that will delight customers at a new price/performance point 5 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  6. 6. Automotive Infotronics (AI) Value Chain Lessons Learned 6 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  7. 7. Automotive Infotronics Strategy Product Development Capabilities  Body Control Module for Commercial Vehicles  Open source platform product to suit changing Vehicle/customer requirements  First of its kind in India when it comes to Handling Load Redundancies  Scalable Design to meet Global OEM’s requirements Body Control Module Instrument cluster developed to accommodate “UNIQUE” Indian conditions Global Technology Product for the Indian Customer -New Price Performance Point (GSAS, STC, ON-BOARD DATA STORAGE) State of the art manufacturing facilities from Continental Bangalore Electronic CAN cluster For AL U-Truck  AIPL engineers worked side-by-side with Continental engineers at different locations during product development  Exposure to global technological trends with hands on experience for product delivery to global standards  Instrument cluster developed to accommodate generic Generic Flex CAN Cluster for product requirements EUROPEAN TRACTOR  Platform product with flexible design MANUFACTURER 7 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  8. 8. In-Vehicle Communication Multiplexing System Simplifies wiring Harness Eliminates Fuses & Relays Increased Diagnostic capabilities Increases vehicle reliability Integrates electrical & Electronic systems 8 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  9. 9. In-Vehicle Communication Multiplexing System  Fewer parts and easy diagnostics resulting in less efforts for maintenance time.  User friendly electrical system programming using simple ladder logic  Because the system is simple options can be done in software only no hardware change  The industry standard architecture gives bus manufacturers opportunity to change to more competitive industry standard peripheral devices without large engineering costs. 9 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  10. 10. Inter-Vehicle Communication Telematics On Board Unit Advance VehicleTracking & Reporting (AVTAR) AVTAR DIN Package 10 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  11. 11. Driver Work Environment Improvement Driver Work Place Location of switches improved for ergonomics 11 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  12. 12. Increasing Passenger Comfort Passenger Information System The display boards fitted at MTC Bus Stops provide real-time ETA information to the CommutersIn-vehicle announcementindicates the current bus stopand the next bus stop 12 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  13. 13. Electronic Toll Collect Electronic Toll Collect Electronic Toll Collect Concept and Implementation in IndiaTechnology Solution Passive RFID technology (ISO 18000-6C) for automatic vehicle identification A prepaid system for toll collection A central system to manage financial transactions A legal framework that will allow violator handling Hiring of a System Integrator for ETC implementation 13 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  14. 14. Challenges Unique to Indian MarketLack of Infrastructure Harsher Environment Overloading Lack of Maintenance 14 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  15. 15. Opportunities for Innovation Think Globally – Act Locally 15 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  16. 16. Opportunities for Innovation Think Globally – Act Locally Instrument Cluster for European Applications -- designed and developed in India and manufactured and sold in Europe. 16 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  17. 17. Opportunities for Innovation Think Globally – Act Locally Instrument Cluster for European Applications -- designed and developed in India and manufactured and sold in Europe. 17 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  18. 18. Opportunities for Innovation Think Globally – Act Locally Instrument Cluster for European Applications -- designed and developed in India and manufactured and sold in Europe. 18 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  19. 19. Opportunities for Innovation Think Globally – Act Locally Multiplexing System for US market – designed, developed, and manufactured in India and being tried in USA. Instrument ClusterBCU & MUX Type C – School Bus Type D – School Bus 19 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  20. 20. Opportunities for Innovation Technology Forums  Technology Presentations at International Shows  Benchmarking Competition on Product Innovation  Feedback from customers with fine tuning of products based on Customer Inspired Solutions 20 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  21. 21. Opportunities for Innovation Conferences for Professionals  National Conference on Automotive Infotronics conducted with participation from industry, academia, and Government organizations.  Internationally renowned Plenary speakers and keynote speakers  Professional Development Courses organized before the conference.  Technical presentations on a wide gamut of automotive technologies 21 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  22. 22. Opportunities for Innovation Conventions for Students 22 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  23. 23. Opportunities for Innovation Concluding Remarks Strengths  Large pool of engineering talent in 25-30 year age group  Reverse brain drain from abroad with mid-level managers able to adapt global technologies to Indian markets – price/performance/environment Opportunities  Cost effective solution for OEMs/Tier I suppliers to harness the engineering expertise that is available to execute different projects  Adapt the global technologies to Indian tastes and customers using unique combination of expertise in all relevant automotive domains Challenges  Highly price conscious and demanding Indian consumers in an ever growing competitive market  Lackadaisical attitude of the Government on enforcement and delay in decision-making 23 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  24. 24. 24 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT

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