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NASSCOM SURGE 2012: Emerging Opportunities in ICT in the Automotive Industry - Automotive Infrotronics
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NASSCOM SURGE 2012: Emerging Opportunities in ICT in the Automotive Industry - Automotive Infrotronics

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  • 1. Emerging Opportunities in ICT in the Automotive Industry Dr. Arunkumar M. Sampath Jun 26, 2012 1 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 2. Opportunities Background Convergence of mechanical, electronic, communication, and IT for automotive applications  Infotronics – In-vehicle and inter-vehicle Application segments for the Indian mobility industry  Passenger vehicles  Commercial vehicles – LCVs, M/HCVs  Two/Three Wheelers Maturity of the IT and electronics industry in India Proliferation of the state-of-the-art communication network 2 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 3. Opportunities Automotive IndustryOpportunities for ICTIn-vehicle CommunicationInter-Vehicle CommunicationDriver Work Environment ImprovementIncreasing Passenger ComfortElectronic Toll CollectChallenges – Unique to Indian marketThink Globally, Act Locally 3 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 4. Technology Solutions Automotive Electronics TechnologiesSource: Gabriel Lean & Heffernan, “Expanding Automotive Electronic Systems” 4 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 5. Technology Solutions New Price Performance PointWorld Class Technologies Market / Customer knowledge Vision Leverage Ashok Leyland’s market knowledge and Continental’s technology leadership to become an innovation centre for delivering globally scalable Automotive Infotronics solutions that will delight customers at a new price/performance point 5 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 6. Automotive Infotronics (AI) Value Chain Lessons Learned 6 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 7. Automotive Infotronics Strategy Product Development Capabilities  Body Control Module for Commercial Vehicles  Open source platform product to suit changing Vehicle/customer requirements  First of its kind in India when it comes to Handling Load Redundancies  Scalable Design to meet Global OEM’s requirements Body Control Module Instrument cluster developed to accommodate “UNIQUE” Indian conditions Global Technology Product for the Indian Customer -New Price Performance Point (GSAS, STC, ON-BOARD DATA STORAGE) State of the art manufacturing facilities from Continental Bangalore Electronic CAN cluster For AL U-Truck  AIPL engineers worked side-by-side with Continental engineers at different locations during product development  Exposure to global technological trends with hands on experience for product delivery to global standards  Instrument cluster developed to accommodate generic Generic Flex CAN Cluster for product requirements EUROPEAN TRACTOR  Platform product with flexible design MANUFACTURER 7 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 8. In-Vehicle Communication Multiplexing System Simplifies wiring Harness Eliminates Fuses & Relays Increased Diagnostic capabilities Increases vehicle reliability Integrates electrical & Electronic systems 8 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 9. In-Vehicle Communication Multiplexing System  Fewer parts and easy diagnostics resulting in less efforts for maintenance time.  User friendly electrical system programming using simple ladder logic  Because the system is simple options can be done in software only no hardware change  The industry standard architecture gives bus manufacturers opportunity to change to more competitive industry standard peripheral devices without large engineering costs. 9 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 10. Inter-Vehicle Communication Telematics On Board Unit Advance VehicleTracking & Reporting (AVTAR) AVTAR DIN Package 10 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 11. Driver Work Environment Improvement Driver Work Place Location of switches improved for ergonomics 11 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 12. Increasing Passenger Comfort Passenger Information System The display boards fitted at MTC Bus Stops provide real-time ETA information to the CommutersIn-vehicle announcementindicates the current bus stopand the next bus stop 12 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 13. Electronic Toll Collect Electronic Toll Collect Electronic Toll Collect Concept and Implementation in IndiaTechnology Solution Passive RFID technology (ISO 18000-6C) for automatic vehicle identification A prepaid system for toll collection A central system to manage financial transactions A legal framework that will allow violator handling Hiring of a System Integrator for ETC implementation 13 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 14. Challenges Unique to Indian MarketLack of Infrastructure Harsher Environment Overloading Lack of Maintenance 14 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 15. Opportunities for Innovation Think Globally – Act Locally 15 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 16. Opportunities for Innovation Think Globally – Act Locally Instrument Cluster for European Applications -- designed and developed in India and manufactured and sold in Europe. 16 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 17. Opportunities for Innovation Think Globally – Act Locally Instrument Cluster for European Applications -- designed and developed in India and manufactured and sold in Europe. 17 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 18. Opportunities for Innovation Think Globally – Act Locally Instrument Cluster for European Applications -- designed and developed in India and manufactured and sold in Europe. 18 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 19. Opportunities for Innovation Think Globally – Act Locally Multiplexing System for US market – designed, developed, and manufactured in India and being tried in USA. Instrument ClusterBCU & MUX Type C – School Bus Type D – School Bus 19 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 20. Opportunities for Innovation Technology Forums  Technology Presentations at International Shows  Benchmarking Competition on Product Innovation  Feedback from customers with fine tuning of products based on Customer Inspired Solutions 20 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 21. Opportunities for Innovation Conferences for Professionals  National Conference on Automotive Infotronics conducted with participation from industry, academia, and Government organizations.  Internationally renowned Plenary speakers and keynote speakers  Professional Development Courses organized before the conference.  Technical presentations on a wide gamut of automotive technologies 21 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 22. Opportunities for Innovation Conventions for Students 22 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 23. Opportunities for Innovation Concluding Remarks Strengths  Large pool of engineering talent in 25-30 year age group  Reverse brain drain from abroad with mid-level managers able to adapt global technologies to Indian markets – price/performance/environment Opportunities  Cost effective solution for OEMs/Tier I suppliers to harness the engineering expertise that is available to execute different projects  Adapt the global technologies to Indian tastes and customers using unique combination of expertise in all relevant automotive domains Challenges  Highly price conscious and demanding Indian consumers in an ever growing competitive market  Lackadaisical attitude of the Government on enforcement and delay in decision-making 23 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT
  • 24. 24 Copyright © 2008 Automotive Infotronics Private Limited STRICTLY CONFIDENTIAL DOCUMENT