NASSCOM Innovation Awards 2007, Santosh Kumar, General Manager,Mistral Software
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NASSCOM Innovation Awards 2007, Santosh Kumar, General Manager,Mistral Software



NASSCOM Innovation Awards 2007, Santosh Kumar, General Manager,Mistral Software, NASSCOM Events, India leadership Forum 2008

NASSCOM Innovation Awards 2007, Santosh Kumar, General Manager,Mistral Software, NASSCOM Events, India leadership Forum 2008



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  • Thank for having me. Glad to be back in Boston. Consider a story or anecdote about being back in your home state. Would like to talk with you about the mobile trends we see taking shape across the globe.

NASSCOM Innovation Awards 2007, Santosh Kumar, General Manager,Mistral Software NASSCOM Innovation Awards 2007, Santosh Kumar, General Manager,Mistral Software Presentation Transcript

  • Impacting Lives
  • Communications in Emerging Markets Weather Growth Drivers New Subscribers and Upgrades Affordability Ease of use Industry Trends Affordability for high growth markets Compelling feature-rich solutions Robust Infrastructure to support
  • More affordable is not low on features Source: Strategy Analytics, April 2007 Source: iSuppli, 3Q07 % Camera Source: iSuppli, February 2007 Camera Feature Penetration in China FM Radio Music Bluetooth ® Color Screen Video Feature Penetration in India Color Screen FM Radio Music Bluetooth ® View slide
  • It’s a connected world- Wired & Wireless DTV NFC FM Radio aGPS Wi-Fi ® Bluetooth ® GSM/GPRS/EDGE UMTS/HSxPA
      • IP Net Camera
      • IP Video Phone
      • Software Defined Radio
      • WiMAX/
      • Wireless Infrastructure
      • Video/
      • Communications Infrastructure
      • Media Gateway/ Triple Play
    View slide
  • TI Works on System Solutions Silicon / Software & Integration Drive communications in the connected world Low Power Differentiation Seamless Scalability Programmable General Purpose Processors Special Purpose Processors Applications Communi-cations Power Management Integration 90nm 90nm 65nm 65nm 45nm
  • Texas Instruments – An Overview
    • Texas Instruments Inc
    • Then
    • Founded 1930 - Geophysical Services Inc.
    • Jack Kilby invented world’s first integrated circuit in 1958, 2000 Nobel Prize
    • Now
    • World Leader in DSP & Analog
    • 31,000 employees worldwide
    • $13.83B 2007 revenue, $2.2B annual R&D
    TI India- 22 Years of innovation from India
    • Then
    • Started in 1985: TI begins the IT revolution in India
    • Now
    • 1350 employees.
    • R&D Operations in Bangalore & Chennai, Sales locations in Delhi, Pune, Hyderabad, Chennai
    • Adjudged Most Innovative Company in India by Dataquest in 2005
    • Has the highest number of US Patents from India- 485
    • 1000+ papers in international conferences
    1985 2007
  • LoCosto Single Chip Phone
      • 6-8 million new users each month (Source: COAI)
      • India government targets for 500M subscribers by 2010
    TI’s LoCosto enables to “ connect the unconnected” Additional space for Features like GPS, WLAN, Bluetooth, FM radio (Source: iSuppli) 0 100 200 300 400 500 600 700 800 900 1,000 2004 2005 2006 2007 2008 2009 Handsets (M) Global Handset Shipments India's Share in Global Shipments 2 3 4 5 6 7 8 9 10 Percent Share
  • Media Convergence by OMAP3 Industry’s highest performing/lowest power processor Outstanding gaming capabilities S-video TV output for video/image display 1st applications processor in 65nm Supports 12 Mega Pixel Camera, < 1 Sec shot-shot delay First HD Quality camcorder on phone High-level OS support – Linux®, Symbian OS™, Windows® Mobile Seamless connectivity to hard-disk drive devices Camera TV Music Video Camera Music TV Video Internet Internet Gaming Gaming
  • Infrastructure: Base Station/Media Gateway
    • C64x+ Architecture enables Voice/Audio/Video
    • Himalaya- Revolutionary “Soft” Baseband solution
      • World’s fastest Programmable DSP 1.2GHz
    • Tomahawk- Media Gateway
    • 6 x 500 MHz C64x+ Cores allow performance at lower voltage
    • Lower Power => Lower Cooling Costs
    • 3X Channel Density
      • IP Video
      • Phone
    IP Network PSTN Media Gateway Voice FAX Voice (VoIP) Voice, Data Multimedia Base Station SDR Core Network
  • Recognitions
    • 1999 - EDN Asia Component Design Award for “Ankoor”
    • 1999 - EDN Innovation of the Year Award “ xStream DSP”
    • 1999 - EDN Top 100 Product of the Year Award “THS1206 ADC”
    • 1999 - EDN Innovation of the Year Award “eXpress DSP”
    • 2000 - EDN Asia Component Design Award “TLFD600”
    • 2001 - EDN Asia Innovator of the Year Award
    • 2002 - EDN Asia Innovation of the Year Award “Malhar”
    • 2003 - MAIT Award for Excellence in Innovation
    • 2003 - #1 Company to Work for in India – Business World
    • 2004 - #2 Company to Work for in India (Behind FedEx), Business World
    • 2004 - STPI Award for Exports
    • 2005 - Dataquest Award for most Innovative Company
    • 2005 - EE Times Annual Creativity in Engineering (ACE) Award: &quot;LoCosto&quot; Single Chip Cell Phone Processor
    • 2006 - Semiconductor INSIGHT Award: &quot;LoCosto&quot; single-chip mobile phone platform - Most Innovative Baseband and/or Applications Processor
    • 2006 - EDN Top Programmable Embedded Processor of the Year Award for Antara
    • 2006 - PC Magazine's annual Technology Breakthroughs! TI OMAP3430
    • 2007: STPI Award for #1 in Semiconductor Exports
  • Innovation: Our attempt to make it a culture
    • TI has a strong technical ladder & TI India engineers get peer elected to key rungs of TI Tech Ladder:
      • Member, Senior, Distinguished, Fellow, Senior Fellow, and Principal Fellow
    • Very close interaction with customers and customer’s customers
    • Connecting Product and End use of products to every engineer
    • Small Teams- Small Dreams  Multiple small companies inside TI
    • Systems company: leverage Analog, Digital, Hardware, Firmware, Software competencies to provide customer delight!
  • TI makes the world smarter, healthier, safer and more fun…