NASSCOM Engineering Summit 2013: Customer Centered Design Innovation - Srikanth Srinivas, Innovation Catalyst

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  • 1. Customer Centered Design Innovation Srikanth Srinivas Innovation Catalyst Sri@MoreSquares.com www.MoreSquares.com More Squares® © 2013
  • 2. More Squares® © 2013
  • 3. More Squares® © 2013
  • 4. More Squares® © 2013
  • 5. More Squares® © 2013
  • 6. Run Faster than the Competition Innovation More Squares® © 2013
  • 7. It IS a Jungle Out There! Big Size Small Source: Vijay Govindarajan and Srikanth Srinivas, HBR, Apr 18,2013, "Finding your place in the competitive jungle" Slow Speed Fast More Squares® © 2013
  • 8. Innovation is Positive Movement • Relative • Time Period • Customer More Squares® © 2013
  • 9. Bally Technologies A Case Study in Innovation Excellence Customer Centered Innovation  Who is the Customer?  What do they Value?  How can we deliver that Value?  How can we get a fair share? Increased R&D from 6% to 11% Source: Vijay Govindarajan and Srikanth Srinivas, HBR, Oct 4,2013, "Capturing the Innovation Mindset at Bally Technologies" More Squares® © 2013
  • 10. • ROA Tripled – Industry lagging 4% to Industry leading 12% • Operating Margin doubled - 10% to 20% (1) Awards Granted by Gaming & Technology Awards, Top 20 Most Innovative, HOT Awards, Slot-Floor Technology Awards, and others as of August 1, 2013 More Squares® © 2013
  • 11. Developing a core competence in Innovation Pays rich dividends. “Core competencies are different for every organization, but every organization needs one core competence: Innovation.” Peter Drucker More Squares® © 2013
  • 12. Customer Centered Design Innovation Customer Centered Design • Start with the Customer • Customer Value = Benefit – Pain • Buyer AND User • Constraints = Opportunity Innovation • Focus on Positive Movement More Squares® © 2013
  • 13. 1. Idea More Squares® © 2013
  • 14. Genius is 1% inspiration … More Squares® © 2013
  • 15. Research Scope Individuals – Shantha Ragunathan – Dr. Jerry Buss – Sir Peter Jackson – Dr. Mohammad Yunus – Walter Paepcke Companies – 3M – GE – Nucor – John Deere – P&G – Bally Technologies Co-researcher and Coauthor: Vijay Govindarajan, Professor at Tuck School of Business, Dartmouth College More Squares® © 2013
  • 16. 2. From Idea to Opportunity More Squares® © 2013
  • 17. Idea Space Do No Harm1 Customer Value 1Vijay Govindarajan, and Chris Trimble, “The Other Side of Innovation: Solving the execution challenge” Synergize Company Value Opportunity More Squares® © 2013
  • 18. 3. AND Thinking More Squares® © 2013
  • 19. Balance • Performance Engine AND Innovation Engine • Customer Value AND Company Value • Reach AND Profits More Squares® © 2013
  • 20. 4. Resourcefulness More Squares® © 2013
  • 21. Performance Engine Partnership Vijay Govindarajan, and Chris Trimble, “The Other Side of Innovation: Solving the execution challenge” Shared Staff More Squares® © 2013
  • 22. 5. Outcomes More Squares® © 2013
  • 23. Off 95% of the time 50% in 5 Years More Squares® © 2013
  • 24. I2I Process Inspiration to Impact  Need  Have More Squares® © 2013
  • 25. I2I Balance Inspira on Opportunity Perspira on AND Perspira on Resourcefulness Perspira on Outcomes Perspira on More Squares® © 2013
  • 26. The Future is Now! More Squares® © 2013
  • 27. Incorporate Innovation lens in Budgeting Cycle     Customer Value Deliver Share Inspira on Opportunity Perspira on AND Perspira on Resourcefulness Perspira on Outcomes Perspira on More Squares® © 2013
  • 28. Thanks! Sri@MoreSquares.com www.MoreSquares.com More Squares® © 2013