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NASSCOM Engineering Summit 2013: Collaborative working and “Co-opetition” - Ravindra Nuguri, Vice President, HCL Technologies
 

NASSCOM Engineering Summit 2013: Collaborative working and “Co-opetition” - Ravindra Nuguri, Vice President, HCL Technologies

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  • Engineering in India is moving towards “self-reliance”. Every sector of engineering- Aerospace, Automobile, Medical devices Consumer electronics, Industrial automation etc. have developed expertise in every activity of value chain... right from product design, supply chain, precision manufacturing, quality control, project management , skilled manpower. Ecosystem - Network of organizations – including suppliers, distributors, customers, competitors, government agencies Government aids in creating a broader and interconnected ecosystem . Policies /tax structures/ market development give a structure to a industrySupply chain- Diverse and precise manufacturing Indian Industries need to build appropriate interfaces with other agencies and work towards building the overall ecosystem to develop the indigenous capability with best in class supply chain , thus making India self-reliant in the Engineering technology space.
  • They key to survival is coopetition -- finding a way to partner with your competitor in such a way that both parties can substantially benefit from their shared resources without stealing customers or damaging credibilityBenefit : Research – Limited R and D budgets – Drive for innovation – Sharing of existing knowledge / infrastructure : The alliance between Apple and Sony linked Apple’s capability at designing easy-to-use computer products with Sony’s miniaturization capability, including the manufacturing know-how necessary to make compact products Academics : - In the I&CT industry there is a jount-venture among Nokia, Ericsson, Motorola, and Psion called Symbian, which vision statement is “to set the standard for mobile wireless operating systems and to enable a mass market for Wireless Information Devices a) exchanges of existing knowledge (low commitment in both cooperative technology developments and collaborative efforts on market creation); b) cooperative Research & Development activities (high commitment in cooperative technology developments and low commitment in collaborative efforts to access the marketplace); c) alliances for setting new standards in the market (high commitment in collaborative efforts on market creation and low commitment in cooperative technology developments); d) collaborative agreements to integrate existing businesses (high commitment in both cooperative technology development and collaborative efforts to access the marketplace).
  • Engineering in India is moving towards “self-reliance”. Every sector of engineering- Aerospace, Automobile, Medical devices Consumer electronics, Industrial automation etc. have developed expertise in every activity of value chain... right from product design, supply chain, precision manufacturing, quality control, project management , skilled manpower. Ecosystem - Network of organizations – including suppliers, distributors, customers, competitors, government agencies Government aids in creating a broader and interconnected ecosystem . Policies /tax structures/ market development give a structure to a industrySupply chain- Diverse and precise manufacturing Indian Industries need to build appropriate interfaces with other agencies and work towards building the overall ecosystem to develop the indigenous capability with best in class supply chain , thus making India self-reliant in the Engineering technology space.
  • They key to survival is coopetition -- finding a way to partner with your competitor in such a way that both parties can substantially benefit from their shared resources without stealing customers or damaging credibilityBenefit : Research – Limited R and D budgets – Drive for innovation – Sharing of existing knowledge / infrastructure : The alliance between Apple and Sony linked Apple’s capability at designing easy-to-use computer products with Sony’s miniaturization capability, including the manufacturing know-how necessary to make compact products Academics : - In the I&CT industry there is a jount-venture among Nokia, Ericsson, Motorola, and Psion called Symbian, which vision statement is “to set the standard for mobile wireless operating systems and to enable a mass market for Wireless Information Devices a) exchanges of existing knowledge (low commitment in both cooperative technology developments and collaborative efforts on market creation); b) cooperative Research & Development activities (high commitment in cooperative technology developments and low commitment in collaborative efforts to access the marketplace); c) alliances for setting new standards in the market (high commitment in collaborative efforts on market creation and low commitment in cooperative technology developments); d) collaborative agreements to integrate existing businesses (high commitment in both cooperative technology development and collaborative efforts to access the marketplace).

NASSCOM Engineering Summit 2013: Collaborative working and “Co-opetition” - Ravindra Nuguri, Vice President, HCL Technologies NASSCOM Engineering Summit 2013: Collaborative working and “Co-opetition” - Ravindra Nuguri, Vice President, HCL Technologies Presentation Transcript

  • Collaboration and Coopetition Introduction 08th October 2013
  • India’s Maturing Ecosystem  Transition to High Value Engineering  C2M infrastructure – “self-reliance” in every activity of value chain (C2M)  Innovative Operating Models – New engagement models to achieve efficiency and growth C2M Product Development Infrastructure  Policies /tax structures- Creating Interconnected ecosystem and market development Operating Models Gov. Policies and Standards Talent Pool Robust and Reliable Supply chain  Streamlined Supply chain - Network of organizations – including suppliers, distributors, customers, competitors, government agencies  Talent Pool – High Quality Education 8-10 lac eng. every year 2
  • India’s Domestic Outsourcing ER & D Market by 2020 Trends 8% 1 2%% Infrastructure Energy 11% Telecom 50% 13% Automotive Aerospace Heavy Machinery 15% Consumer Electronics • In aerospace , offsets is expected to contribute significantly. In order to address this, Indian ESPs should collaborate effectively with the government Total 5-6 Billion by 2020 25-Oct-13 3
  • Build of Ecosystem in Defense Sector • • • • • Large multidisciplinary complex projects – DRDO – MBT(Main Battle Tank), Electronic and Naval system, IGMDP(Integrated guided missile )etc. Active involvement of Academic institution , labs , public and private industries . DRDO enabling industries to get exposed to technology , process involved and quality standards of both Military standards and Aerospace standards Indian Private industries have moved up the value chain: New engagement model a win win for DRDO and Industries Over 1000 SMEs work with defense sector to create MIL and Aero standards and of world class Build to Print (B2P) 25-Oct-13 Build to Design (B2D) Build of Specification Build to requirement (B2S) (B2R) 4
  • Evolution in Engineering Services Industry Dimensions Distant Past Past Present Price Model Resource based pricing – Time and material Fixed Price and Outcome based Risk and Revenue sharing Role of ESP • Staff Augmentation • Contractual Relationship • Project Management • Strategic partnerships • Programme /Product management • Strategic partnership and thought leadership Type of service offering • Low end offerings such as CAD/CAM , documentation • Sub-system level • Singe discipline • Offerings for process/product design development • System level offering • Product consulting • End to End PLM • Platform / integrated system • Multidisciplinary Examples • Testing and maintenance • Technical documentation, simulation and analysis • Manufacturing feasibility • Component lifecycle management • End to End product development • IP-based product innovation Value Proposition Evalutaion Cost Arbitrage center Non-critical Functions Higher – end services Product Development New Technology Research 5
  • Coopetition –collaboration for success “Coopetition” - the mingling of competitive and cooperative relationships. It is a model in which networks of stakeholders cooperates and competes to create maximum value. Possible Area of Collaboration • Research • Academics / Education • Sharing of existing knowledge / infrastructure • Certification / Standards • Supply chain • Government Policies • Market Development 25-Oct-13 6
  • 25-Oct-13 9