NATC 2013 -  How to build & monetize the cloud by Hemanth Khandelwal, Adobe
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NATC 2013 - How to build & monetize the cloud by Hemanth Khandelwal, Adobe

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NASSCOM Annual Technology Conference 2013 - How to build & monetize the cloud by Hemanth Khandelwal, Adobe

NASSCOM Annual Technology Conference 2013 - How to build & monetize the cloud by Hemanth Khandelwal, Adobe

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  • 1. Monetizing the Cloud Hemant Khandelwal 1
  • 2. About Me  Heads engineering for  eBooks – DRM hosted solution  ColdFusion suite – server, builder, mobile & cloud  Author of CFWACK  Driving SoMe strategy @Adobe  Started CrunchyFriday to build & encourage innovation  Blogs @ www.crunchyfriday.com 2
  • 3. What is Cloud?  Started in 1950s  With CPU time-sharing during mainframe days  Compute services  Storage services  Application & management tools 3
  • 4. Cloud Models 4
  • 5. Cloud Models  Public   Successful & available Private    Gaining momentum Over the next 12 months, 50% + enterprises will prioritize building internal private clouds Hybrid  Limited to migrating workloads to AWS  2-3 yrs horizon for advanced hybrids & cloudbursting capabilities Source - Forrester 5
  • 6. Cloud Benefits (conventional wisdom)  Scalability & Elasticity  Flexibility & Agility  Manage complexity  Various cost model  Capital expenditure versus operating expenditure  Pay as you go 6
  • 7. What is actually happening!  Cost    Reaching a point of diminishing returns Needs business transformation to increase returns Instance utilization Source: Cloudyn 7
  • 8. How can Cloud provide strategic advantage? 8
  • 9. Business Innovation 9
  • 10. Business Innovation 10
  • 11. Cloud services as Enabler  Combining the power of Mobile engagement   Post-acute care services in US   A healthcare company case Mobile + cloud driving changes in business process & marketing process Deliver business apps to enterprises  Steel fabrication company  Challenges managing customer relationship, supply-chain & documents  Cloud services are streamlining processes 11
  • 12. Mobile + Cloud Opportunities  Gaming & in-app purchase for consumers  Mobile advertising is $3 billion + market in US, 100% increase 12
  • 13. Business Agility  Leverage first mover advantage with cloud with accelerated time to market  Reduce time & cost  Quick experimentation & testing via cloud  Higher margins during early stages can lead to higher NPV  Competitive advantage 13
  • 14. Leverage BYOD/BYOS  Bring-Your-Own-Device/Service (BYOD/BYOS)  BYOD accepted in 50% + companies  Increasing trend towards BYOS  Consumerization of IT services   77% online adults use one personal online service like DropBox Advantages  Improved employee satisfaction & performance  Penetrate enterprises where you do not exist Source: http://www.crunchyfriday.com/from-byod-to-byos-a-new-service-model-for-enterprise/ 14
  • 15. Superior Customer Experience  Personal fitness  Time, distance, pace, calories  Social  Analytics  18 m users  Easier workflows  Lower entry cost, Latest  Customer insights  15 Purchase influencers, most used, highest satisfaction, segmentation, price elasticity
  • 16. 16
  • 17. Revenue Models  Cloud   App store sales  Mobile advertising Pay per use  In-app purchase  Per-click  Freemium  Per-cycle  Mobile commerce  API usage  Coupons/loyalty   Subscription Cloud + Mobile Resource Usage    Flat fee Pre-paid, Post Paid  Success Metrics  17 Average revenue per user (ARPU)
  • 18. Conclusion  Cloud must be used for strategic advantage  Future is trending towards cloud services delivered via mobile  Sustainable monetization models are possible 18
  • 19. Questions? hemant@crunchyfriday.com 19