Introduction to Ultrabook & IDZ - Intel: NGDC 2012Presentation Transcript
Introduction to UltrabookTM & IDZ Parag Paithankar Software Business Manager - APAC Intel Corporation1
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Agenda• Introduction to Ultrabook™• Windows 8* & Ultrabook™• Intel® Developer Zone (IDZ) – program overview• Q&A – 10 mins
The Ultrabook™ Vision Transforming the PC ExperienceIt’ a tablet when I want it. It’ a PC when I need it. All day. Every day. It is an expression of me I like the way it looks I get back to what I was doing instantly It responds to my voice or a wave of my hand I’m on Facebook in 1 second It knows me, my phone, where I am It gives me safe and easy access to apps & content It protects me and my stuff And it never keeps me waiting
Ultrabook™ Platform Highlights Responsive Fast Resume, CurrentPerformance Content, Always Connected Next Generation Media & Ivy Bridge GraphicsCPU, Graphics, Me Built in Visuals Ultrabook™ dia Form Factor Security Smart and Identity and LightweightAsset Protection Design Battery LifeReduced Power Continuous A ComputingConsumption for Experience that All Day Flows Computing
Ultrabook™ Media: Built in Visuals Intel® InTru™ 3D Eye popping 3D on your PC Intel® HD Graphics Intel® Quick Sync Video High quality video conferencing Blazingly fast sync to portable devices Intel® Insider Intel® Wireless Display Buy once play anywhere - Wireless streaming and UltraViolet support Intel® Clear Video HD playback Brilliant colors and image stabilization• Intel® Insider™ is a hardware-based content protection mechanism. Requires a 2nd gen Intel® Core™ Processor-based PC with built-in visuals enabled, an internet connection, and content purchase or rental from qualified providers. Consult your PC manufacturer. For more information, visit www.intel.com/go/intelinsider.• Requires an Intel® Wireless Display enabled PC, compatible adapter, and TV. 1080p and Blu-Ray* or other protected content playback only available on 2nd generation Intel® Core™ processor-based PCs with built-in visuals enabled. Consult your PC manufacturer. For more information, see www.intel.com/go/widi .• Viewing stereo 3D content requires 3D glasses and a 3D-capable display. Physical risk factors may be present when viewing 3D material
Ultrabook™ Security Intel® Identity Protection Technology Helps protect your accounts from identity theft and fraud! • Make your online e-commerce transactions safer • Easier, more Secure access to corporate networks, applications and services • Protection against malware scraping with What You See Is What You Sign (WYSIWYS) Intel® Anti-Theft Technology Deter theft and protect your digital assets! • Protect your laptop and its data when it is lost or stolen • Built-in hardware intelligence to deter theft and protect your data • Instant “Poison Pill” via out of band text message over 3G • Proactive Location Notification SECURITY & TRUST Technology Built-in• No system can provide absolute security under all conditions. Requires an Intel® Identity Protection Technology-enabled system, including a 2nd gen Intel® Core™ processor enabled chipset, firmware and software, and participating website. Consult your system manufacturer. Intel assumes no liability for lost or stolen data and/or systems or any resulting damages. For more information, visit http://ipt.intel.com.• No system can provide absolute security under all conditions. Requires an enabled chipset, BIOS, firmware and software, and a subscription with a capable Service Provider. Consult your system manufacturer and Service Provider for availability and functionality. Intel assumes no liability for lost or stolen data and/or systems or any other damages resulting thereof. For more information, visit http://www.intel.com/go/anti-theft.
Users Love Touch on Ultrabook™(source: Loi, 2011 - PC Client Division, Intel Corporation)User Experience Study “I like it better…. It’s more fun, … it’s 81 users across 4 countries, 1:1 feedback easier, more sessions immediate, modern... Super fast.” Assess Windows*8 / Windows* 7 usage on touch- Veronica, 37 - Italy enabled notebooks + likelihood to purchaseConclusions: “You gotta let me take this home with me ! “ Users love touch Marcus, 49 - USA Faster, easier, efficient, intuitive, fun, accessible, cool, familiar and portable Transforms the notebook from a work to a play device Immersive way to play with content Traditional input methods still desired A hard keyboard feel with tangible feedback are unbeatable asset No concerns about arm fatigue or tipping notebooks Touch is a very compelling differentiator for Ultrabook™
Support for Sensor UsagesMagnetometer Accelerometer Gyroscope GPS Ambient LightSensor Framework• Common Windows* 8 sensor programming experience across Ultrabooks™• MS sensor APIs allow developers to uniformly access sensors across Intel platforms• Ultrabook™ sensor recommendations aligned with the Microsoft® standard for Windows* 8 Ultrabook is a trademark of Intel Corporation in the U.S. and/or other countries
Windows*8 and UltrabookTM Combination and Benefits Embrace / Extending Metro* UI and Differentiate on “Desktop” Apps Deliver energy efficient performance and long battery life by utilizing media accelerators and optimizing for multi-core andPerformance power Optimize for high responsiveness and utilize Intel ® Smart Connect TechnologyResponsive Harden security solutions with Intel ® Anti-Theft Technology and platform security features Secure Develop compelling touch and sensor usages Discover new device-PC collaboration usagesNew Usages Utilize platform features such as Intel ® Wireless DisplayNo system can provide absolute security under all conditions. Requires an enabled chipset, BIOS, firmware and software, and a subscription witha capable Service Provider. Consult your system manufacturer and Service Provider for availability and functionality. Intel assumes no liabilityfor lost or stolen data and/or systems or any other damages resulting thereof. For more information, visit http://www.intel.com/go/anti-theft.
Windows*8 and UltrabookTM Combination and Benefits Intel Resources for SW Developers - Intel® Software Development Products Today TomorrowSupport for Support forWindows* 7 Windows* 8Visual Studio* Visual Studio* (DEV11)Windows Server* 2008 R2 Windows Server* • Developers can use Intel • Software Development • Products NOW to optimize and • • differentiate on Windows* 8 Desktop • • Intel is working closely with • Microsoft to ensure support for Windows* 8 Metro and Desktop applications.
Take Advantage and Monetize Microsoft Windows* Store: Windows* 8 Metro Apps: • 70% Revenue Share for Developers (increases to 80% when sales > USD $25K) • Apps from USD $1.49 Windows* 8 Desktop Apps: • Only listed / catalogued on Microsoft Windows* Store Intel AppUpSM Center: Take Advantage of Intel AppUp® for Windows* 8 Desktop, Legacy Apps, and UltrabookTM.Ultrabook and Intel AppUp is a trademark of Intel Corporation in the U.S. and/or other countries.
Take Advantage and Monetize Thousands of Apps, One StoreAll the latest software, apps and content, in www.AppUp.comone, easy to use location.Apps can be purchased in over 45 countriesvia 25 unique partners.Easy Access to Users for Creators:• Multiple business models to support your sales goals• Intel® Software Network developer program is designed to support creators through every step of the process• Don’t get lost in a sea of Apps: – Intel AppUp® helps with app discoverability• Streamlined validation and deployment• Access to millions of PC and Ultrabook Users Intel AppUp® is a trusted and single source to get digital content for Ultrabook™, notebooks, and PCs – hundreds of millions of platforms! Intel and Intel AppUp are trademarks of Intel Corporation in the U.S. and/or other countries."
Devices across the Globe !Lava XOLO Lenovo Orange MegaFon Mint Motorola LePhone K800 RAZR I 16
Intel® Developer Zone program overview17 INTEL CONFIDENTIAL, FOR INTERNAL USE ONLY
Intel Software and ServicesWorks… To Deliver Secure, Optimized, and Compelling Applications and Services To Unleash Unprecedented Capability in Intel Technology To Enhance People’s Lives and Enable Them to Connect Any Device, Anytime and Anywhere
Welcome to the Intel® Developer Zone One global program to engage with Intel for all things software—from development to distribution.DEVELOPMENT RESOURCES: Gettools, technical articles, codesamples, and servicesBUSINESS RESOURCES: Access directconsumer sales channel, co-marketingopportunities, and fundingENGAGED COMMUNITY: Connect withIntel experts and industry peers to shareknowledge, get support, and buildrelationships
Answering Today’s Challenges ENHANCING USER EXPERIENCE • From touch screens, sensors and battery life to data security and cloud accessibility, the Intel® Developer Zone has resources to help you learn about and develop for the experiences people expect. CROSS-PLATFORM DEVELOPMENT AND RESOURCES • The Intel Developer Zone can provide guidance and tools to optimize your development effort across many form factors, platforms, and operating systems. OPPORTUNITIES TO GROW YOUR BUSINESS • Find support for new and established software business including: direct sales through the Intel AppUp® center, potential investment funding through Intel Capital, and many promotional marketing opportunities to push your products & brand.
A Program with Global ReachContent available inEnglish, Spanish, Portuguese, German, Russian, French, Italian andChineseIntel® DZ connects peers and expertsfrom more than 150 countriesPrograms in emerging marketsfocused on growing localsoftware economiesSoftware and apps distribution in 45countries through the Intel AppUp®center and its affiliates
Resources Catered to Your FocusWith all our content under one umbrella, it’s easierthan ever to find tools, technical content, andbusiness opportunities based on your needs andinterests. Technology Platform focus Segment focus focus
Support Across the Developer Journey LEARN BUILD DISTRIBUTE • Technical content • Development • Intel AppUp® center • Tutorials Products • Co-Marketing • Cross-platform • Free Tool Trials (Showcases, events) porting • Community Forums • Hardware Access • Go-to-market & Blogs initiatives • Code Samples • Events • Libraries • Intel® Software • Videos • Compilers Partner badge • Industry Trends • Checkers • Collateral Builder • Intel® Black Belt • Services APIs Software Developer • Testing • Documentation • Community Support
Tools & Technical Content LEARN BUILD DISTRIBUTEGet the tools, technical articles, code samples, and services youneed to expand your knowledge, write code, and build amazingsoftware.• INTEL® SOFTWARE DEVELOPMENT PRODUCTS: Industry-leading software development tools to help increase the performance, reliability, and security of your code• INTEL® LEARNING LAB: Access technical training, getting started guides, white papers, and more.• CODE SAMPLES: Working code demos and snippets to learn from, and expand on
Active Developer Community LEARN BUILD DISTRIBUTEEngage with our active community of Intel experts and industrypeers to learn new skills, get support, share what you know, andbuild relationships.• SHARE INTERESTS: Community around topics gain importance in the market—such as Ultrabook™, Android*, Business Client, and Servers• GET RECOGNIZED: Build your reputation as an Intel® Black Belt Software Developer• ACTIVE FORUMS & BLOGS: Intel experts and industry peers share new knowledge and help troubleshoot
Academic Software Resources LEARN BUILD DISTRIBUTEACADEMIC SOFTWARE COMMUNITY: Get access to resourcesto learn about emerging platforms and technologies tohelp students lay the foundation for successful careersin software development• COURSEWARE LIBRARY: Find and share course material on emerging platforms and technologies from a global community of professors.• TOOLS AND TESTING: Browse our extensive library of tools to optimize your software. Gain access to the Many Core Testing Lab to test your applications.
Expanded Business Opportunities LEARN BUILD DISTRIBUTEEngage with the Intel® Developer Zone as an Intel® Software Partner orcompany to access sales opportunities, unlock marketing resources, andnetwork with business peers. Examples include: INTEL CAPITAL: INTEL APPUP® CENTER: Millions of dollars available now PC app store available in 45 through Ultrabook™ & AppUp funds. countries and offered through 25 Intel Software Partners can submit affiliates. business plans for potential investment. SOFTWARE BUSINESS SHOWCASE PRODUCTS: NETWORK: Get exposure to customers, Intel Get business and marketing marketing, and international markets tips, and collaborate to develop through online and in-person new business opportunities. promotional opportunities.
Intel AppUp® Center, the PC App Store LEARN BUILD DISTRIBUTEA trusted source for customers to get digital contentfor Ultrabooks™, notebooks, and PCs—hundreds ofmillions of platforms!• ACTIVE MARKET: App download every 18 seconds; new account created every 55 seconds• DISTRIBUTE ONCE, PUBLISH IN MANY STORES: 45 countries, 25 affiliates, 5 languages*• YOU DETERMINE PRICING: 70% revenue share with additional monetization through in-app purchase
Get Engaged with the Intel® DeveloperZone Get Tools & Tech Content Engage the Community • Access all technical content, forums, blogs, videos Interact with other members to build relationships and reputation • Get Intel® Software Development Products (trials and purchase) • Post to forums and blogs • Enter contests (ex. test your skills) • Earn Reputation as an Intel® Black Belt Software Developer GREATER REWARD WITH GREATER ENGAGEMENT Grow Your Business Unlock go-to-market resources and monetize your development • Become an Intel® Software Partner • Distribute and sell apps through the Intel AppUp® center • Connect with experts through the Software Business Network
A World of Opportunity AwaitsExplore the Intel® Developer Zonetoday • One place to engage with Intel® Software • Valuable resources and connections for developers and software businesses • Increasing reward with increased engagements software.intel.com
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