Balancing Creativity With Discipline Sanjay Dhawan President & COO Aricent

Aricent’s single focus: communications software. Our approach: from strategy to implementation. Balancing creativity and discipline: is not optional . June 2, 2009 Slide Title | CONFIDENTIAL 2006

Aricent’s single focus: communications software.

Our approach: from strategy to implementation.

Balancing creativity and discipline: is not optional .

Who is Aricent? June 2, 2009 Slide Title | CONFIDENTIAL 2006 The rapid growth of complexity in the communications industry made—from the user experience to the network core—is what prompted the creation of Aricent. Yesterday: simplicity. dial. ring. talk. Today: complexity. dial.click.channel  . connect.download.record. talk.send.view.broadcast.

Aricent’s Process Aricent works with clients across the entire product and service lifecycle. June 2, 2009 Slide Title | CONFIDENTIAL 2006 is Aricent’s strategic-creative consultancy with a rich history of transforming brands through strategy, technology & design.

Aricent works with clients across the entire product and service lifecycle.

frog’s approach June 2, 2009 Slide Title | CONFIDENTIAL 2006 EVOLVE frog helps our clients invigorate their existing assets. ENVISION frog helps our clients reinvent themselves, envision and visualize their future by helping to strategically innovate their business and create new markets EXPAND frog helps our clients innovate and enter new markets with additional products, services and experiences

Innovation Requires Collaboration June 2, 2009 Slide Title | CONFIDENTIAL 2006 “ Left brainers” and “right brainers” must work together during the earliest stages of developing a product or service. Otherwise—good concepts go unrealized.

No Walls June 2, 2009 Slide Title | CONFIDENTIAL 2006 We’ve banned the practice of “throwing a concept over the wall” to developers after the initial design stage. Strategists, designers, technical architects and developers work together from the clean whiteboard phase of a program.

Case Study: Celltop – collaboration in action June 2, 2009 Slide Title | CONFIDENTIAL 2006 BEST IN SHOW AWARD From concept to deployment in <12 months. Strategists, designers, and developers working shoulder-to-shoulder from start to finish.

June 2, 2009 Slide Title | CONFIDENTIAL 2006 INTRO / INBOX

June 2, 2009 Slide Title | CONFIDENTIAL 2006 WEATHER / FOOTBALL

June 2, 2009 Slide Title | CONFIDENTIAL 2006 SET COLOR

June 2, 2009 Slide Title | CONFIDENTIAL 2006 ADD CELL

June 2, 2009 Slide Title | CONFIDENTIAL 2006 MOVE CELL

CELLTOP June 2, 2009 Slide Title | CONFIDENTIAL 2006 MORE CELLS

Summary At launch, Celltop was hailed as a revolution in the wireless world, winning numerous awards during 2007: CTIA Wireless Best in Show Qualcomm Brew People’s Choice Award Wall Street Journal Asian Innovation Award finalist Celltop is one of many Aricent examples of successfully balancing creativity and technical discipline. You can take innovation to market successfully if you establish processes that foster collaboration between “left brainers” and right brainers. June 2, 2009 Slide Title | CONFIDENTIAL 2006

At launch, Celltop was hailed as a revolution in the wireless world, winning numerous awards during 2007:

CTIA Wireless Best in Show

Qualcomm Brew People’s Choice Award

Wall Street Journal Asian Innovation Award finalist

Celltop is one of many Aricent examples of successfully balancing creativity and technical discipline.

You can take innovation to market successfully if you establish processes that foster collaboration between “left brainers” and right brainers.

Thank you.